Laurence A. Baiada Institute for Entrepreneurship

Global Entrepreneurship Week 2011

November 14 – 20, 2011

Tuesday, November 15
"How the Entrepreneur Gets the Message Out: Public Relations for the Startup"
Entrepreneurial Skills Workshop

5 - 7 p.m.
Laurence A. Baiada Institute for Entrepreneurship, 3225 Arch Street, Ground Floor, Philadelphia, PA 19104

Workshop Leader:
Joel Capperella, VP, Marketing at Yoh, a Day and Zimmermann Company

Marketing dollars for startups are frequently non-existent; yet driving the narrative of the solution is critical to success. How can the well-funded entrepreneur properly prioritize what and where PR investments will be made, and is it even possible for the bootstrapped entrepreneur to make headway with broadcasting their message? The answer to both questions is to increase the ability to continuously and methodically push the message that the targeted marketplace is poised to hear, and taking advantage of the many free platforms that enables the broadcast. From compelling trend establishing positions to the development of an ecosystem of likeminded customers, PR may not need any dollars in order to produce a successful result.

Wednesday, November 16, 2011
"Dragon Alum Entrepreneurs"

5 – 7 p.m.
Bossone Research Enterprise Center, Atrium, 3120 Market Street, Philadelphia, PA 19104

The Drexel Entrepreneurship Association and LeBow Undergraduate Career Services will host a panel of entrepreneurs who are Drexel Alumni for a night of career advising and networking. This event will serve as an introduction to the world of entrepreneurship from the perspective of a Drexel graduate. Students will be able to connect with several successful fellow "Dragons" and learn what difficulties they faced on the road to success, and how their education from one of the top entrepreneurship universities prepared them for their careers.

Thursday, November 17
"Eye of the Entrepreneur"
Featuring: Bob Moul, GM at Dell and former President and CEO of the cloud computing company Boomi (acquired by Dell in 2010)

8:00 a.m. - 10:30 a.m.
Quorum - University City Science Center, 3711 Market Street, Suite 800, Philadelphia, PA 19104

The Laurence A. Baiada Institute's Eye of the Entrepreneur provides an inside look into the featured entrepreneur and the entrepreneurial ecosystem in which they practice, providing lessons learned, guiding principles, philosophies and practical advice.