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Center for Corporate Reputation Management
rssThe Center for Corporate Reputation Management is a focal point for the interchange of theory and best practices between business and academia to enhance the ability of organizations to distinguish themselves and build competitive advantage in ways that benefit both the organization and society as a whole.
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Preparing for and Finding a Job in Brand Management
11/10/11 - Interested in finding a career in brand management? Hear from successful professionals in the field.
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Elliot Schreiber on "Trust Across America"
08/01/11 - On July 27, Elliot Schreiber was a guest on "Trust Across America," a radio show on the Voice America Network and spoke about brand and reputation management. Listen to the entire program . http://www.voiceamerica.com/episode/55264/robert-monks-on-corporate-governance-and-elliot-schreiber-on-brand-and-reputation-management
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2011 Most Reputable U.S. Companies - Key Findings
05/06/11 - Anthony Johndrow, Managing Partner, Reputation Institute North America, discusses key findings from the US results of the 2011 Global RepTrak™ Pulse study. These findings were published in Forbes as "America's Most Reputable Companies" on April 5, 2011. Video Courtesy of The Reputation Institute.
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Preparing for and Finding a Job in Brand Management
11/04/10 - Learn from former Drexel students and professional brand managers of what it takes and how to prepare for a job in the exciting field of brand management.
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Engaging Employees in Living the Brand and Growing the Organization's Reputation
10/28/10 - Reputations are built primarily on what organizations do rather than what they say they do. Every employee, then, is a reputation "ambassador" or someone who can destroy the reputation of the company. This presents numerous challenges to both for-profit and not-profit companies. Come learn from experts in organizational engagement and culture change, as well as those who have helped change the culture of their organizations in ways that have had a direct, positive impact on the reputation of the company.
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Johnathan Low, Founder and CEO of Predictiv
06/07/10 - Jonathan Low, Founder and CEO of Predictiv, West Palm Beach, FL, which calculates the value of brands and reputation.
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Recorded in Rio de Janeiro at the Reputation Institute 14th Annual Conference. -
Dr. Craig Carroll, Associate Professor, University of North Carolina, Chapel Hill
06/07/10 - Dr. Craig Carroll, Associate Professor, University of North Carolina, Chapel Hill discusses social media and mass media.
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Recorded in Rio de Janeiro at the Reputation Institute 14th Annual Conference. -
Salvador Apud, Senior Partner, Institute for Training in Intercultural Management
06/07/10 - Salvador Apud, Senior Partner, Institute for Training in Intercultural Management talks about managing across cultures.
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Recorded in Rio de Janeiro at the Reputation Institute 14th Annual Conference.
Headlines
Jan 29, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was interview by 680 News Radio in Toronto about Toyota's recent recall and the effect it will have on the company. Schreiber commented that Toyota has always been at the top of quality and reliability which throughout the years created perceived value to its customers. He said he believes the company has been hurt but has not suffered any irreparable damage because it immediately took responsibility for its actions, halting sales and production until a solution is found.
Jan 27, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was featured on CBS 3's 4 p.m. and 6 p.m. newscasts, speaking with reporter Ben Simmoneau about the Toyota recall. “Toyota made its reputation on quality. They have a quality problem,” said Schreiber. “The management team made a decision to take a short-term loss for the long-term rebuilding of their cars.”
Jan 26, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was quoted in an article in BusinessWeek titled “CEOs Still Have a Credibility Gap.” Commenting on global trust in banks and the plunge U.S. banks have taken in the last few years, Schreiber said “I think Wall Street is behind the times. On Wall Street they really do operate in an insulated world. The important stakeholders to them are one another.”
Jun 01, 2009 - Drexel's LeBow College of Business will soon be home to the first Center for Corporate Reputation Management at a U.S. university. With an official launch planned for fall 2009, the Center will get off the ground with its first advisory council meeting today, June 1, 2009. Under the direction of Elliot Schreiber, Ph.D., the Center will actively engage the global business community to identify best practices in reputation, encourage interdisciplinary knowledge sharing and research in reputation, and address how reputation enhances business objectives of organizations.
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