Center for Corporate Reputation Management Headlines

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CSR Doesn’t Always Pay Off

Feb 20, 2012 - In an article written for the Institute of Public Relations, Elliot Schreiber, professor of marketing and executive director of the Center for Corporate Reputation Management at LeBow, argues that corporate social responsibility programs “can be money well spent or … a waste of investment.”

680 News Radio

Jan 29, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was interview by 680 News Radio in Toronto about Toyota's recent recall and the effect it will have on the company. Schreiber commented that Toyota has always been at the top of quality and reliability which throughout the years created perceived value to its customers. He said he believes the company has been hurt but has not suffered any irreparable damage because it immediately took responsibility for its actions, halting sales and production until a solution is found.

CBS 3 News

Jan 27, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was featured on CBS 3's 4 p.m. and 6 p.m. newscasts, speaking with reporter Ben Simmoneau about the Toyota recall. “Toyota made its reputation on quality. They have a quality problem,” said Schreiber. “The management team made a decision to take a short-term loss for the long-term rebuilding of their cars.”

Business Week

Jan 26, 2010 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was quoted in an article in BusinessWeek titled “CEOs Still Have a Credibility Gap.” Commenting on global trust in banks and the plunge U.S. banks have taken in the last few years, Schreiber said “I think Wall Street is behind the times. On Wall Street they really do operate in an insulated world. The important stakeholders to them are one another.”

Business Wire

Jun 01, 2009 - Drexel's LeBow College of Business will soon be home to the first Center for Corporate Reputation Management at a U.S. university. With an official launch planned for fall 2009, the Center will get off the ground with its first advisory council meeting today, June 1, 2009. Under the direction of Elliot Schreiber, Ph.D., the Center will actively engage the global business community to identify best practices in reputation, encourage interdisciplinary knowledge sharing and research in reputation, and address how reputation enhances business objectives of organizations.

Pittsburgh Post Gazette

Feb 22, 2009 - Elliot Schreiber, Ph.D., executive director of LeBow College's Center for Corporate Reputation Management, was quoted in an article in the Pittsburgh Post-Gazette titled “Smart Bankers Tell Pay Story First.” Schreiber says there has to be a lot more transparency to everything banks do. “Banks, regardless of whether or not they've gotten federal bailout money, have to recognize that the rules of engagement with the public have changed,” he said.