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Alumni Information Update
Center for Corporate Reputation Management
Programs and Resources
Wednesday, Apr 11
07:30 am
The Center for Corporate Reputation Management Presents: How Southwest Airlines Leverages Culture to Build Reputation with Ginger Hardage
Union League
Philadelphia, PA 0
more info | register | add to calendar | send to a friend
Union League
Philadelphia, PA 0
more info | register | add to calendar | send to a friend
The Center for Corporate Reputation Management Presents: How Southwest Airlines Leverages Culture to Build Reputation with Ginger Hardage
| Location: | Union League 140 South Broad Street Philadelphia, PA 0 Room: Library Lounge [Get Directions] |
| Description: | The Center for Corporate Reputation Management Presents: How Southwest Airlines Leverages Culture to Build Reputation with Ginger Hardage, Senior Vice President Culture & Communications for Southwest Airlines Co. Date: April 11, 2012 Time: 7:30 a.m. Registration / breakfast 8:00 a.m. Presentation and Q&A Location: The Union League 140 South Broad Street Philadelphia, PA 19102 Cost: $25 Includes continental breakfast. In July 2008, Ginger assumed additional responsibility for the Culture aspects at Southwest Airlines from President Emeritus Colleen Barrett. She also oversees all internal and external communications for the airline that carries the most Customers in the United States and is a member of its Executive Planning Committee. PRWeek has named Ginger to its 2011 Top 50 Power List and previously as one of the 50 Most Powerful Women in Public Relations. In 2010, Southwest Airlines ranked in the top 20 of the “Best-in-Class” category in a national Corporate Public Affairs Survey. As a nationally recognized public relations professional, Ginger was distinguished as one of Texas' Most Powerful and Influential Women in 2010; received the National Public Relations Achievement Award (presented at Ball State University) in 2009; was named “Legendary Communicator” by Southern Methodist University in 2007; and was selected for the James C. Bowling Executive-In-Residence Lecture Series at the University of Kentucky in 2005. The Texas Public Relations Association (TPRA) named her its PR Practitioner of the Year for 2000. That same year, the Southwest Airlines Corporate Communications Team was named the Top Communications Department in the nation by PRWeek. In 1999, the Texas Public Relations Association also recognized Southwest Airlines with its highest corporate award, The Lone Star Award, for consistently placing a high priority on the practice of creative public relations. Ginger was named America's Top Corporate Public Relations Practitioner in 1995 by Inside PR, a national trade magazine. Ginger currently serves on the International Board of Trustees for the Ronald McDonald House Charities and the board of Trinity Commons Foundation. She previously served on the advisory boards of Business Civic Leadership Center, an affiliate of the U.S. Chamber of Commerce; Big Brothers and Sisters of Metropolitan Dallas; Southwest Cares; and the Council of Public Relations Firms. She is a past president of the Dallas Chapter of the International Association of Business Communications; a past member of the Southern Methodist University Public Relations advisory board; and formerly on the Texas Tech Rawls College of Business advisory board. Ginger is a member of the Public Relations Society of America; the Arthur W. Page Society; and a graduate of Leadership Texas. |
| Contact: | Cassandra Brown |
| Email: | cassandra.l.brown@drexel.edu |
| Phone: | 215.895.6294 |
Register Now! | |
Thursday, May 17
07:30 am
Changes and Challenges Facing Today's Chief Marketing Officer
To Be Determined
more info | register | add to calendar | send to a friend
To Be Determined
more info | register | add to calendar | send to a friend
Changes and Challenges Facing Today's Chief Marketing Officer
| Location: | To Be Determined , 0 |
| Description: | The Center for Corporate Reputation Management and the Philadelphia American Marketing Association Present: Changes and Challenges Facing Today's Chief Marketing Officer Date: Thursday, May 17, 2012 Time: 7:30 a.m. Registration and breakfast 8:00 a.m. Panel discussion Location: The Union League 140 South Broad Street Philadelphia, PA 19102 It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, and growing stakeholder demands are among the issues that are changing the demands of the job and shortening CMO "lifespans". With this backdrop, we have asked three CMOs of major, global companies to share "The Changes and Challenges Facing Today's CMO". They will share their own challenges, their "tough learnings", and what they believe lies ahead in this highly interactive panel discussion. Featured Panelists: - Blair Christie, Chief Marketing Officer, Cisco - Christa Carone, Chief Marketing Officer, Xerox - Scott Coleman, Chief Marketing and Sales Officer, DuPont Moderator: - Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management Cost: Member/Drexel University Tickets - Advance Tickets $40.00 Member/Drexel University Tickets - Walk-In $50.00 NonMember - Advance $55.00 NonMember - Walk-In $65.00 Students $25.00 |
| Contact: | Cassandra Brown |
| Email: | cassandra.l.brown@drexel.edu |
| Phone: | 215.895.6294 |
Register Now! | |
Resources
Download PDF: "Building and Maintaining Reputation in a Time of Social Media"
Download PDF: "10 Maxims of Reputation Management"
Download PDF: "Essential Knowledge - Reputation"
The Stakeholder Approach in Marketing
Past Events
"Managing Crisis in an Emerging Growth Business"
Monday, November 30 | 7:30 to 11 a.m.
Behrakis Grand Hall
32nd and Chestnut Streets
Philadelphia, PA 19104
A case discussion on crisis management will hosted by the Center for Corporate Reputation Management along with LeBow College's other Centers of Excellence: the Baiada Center for Entrepreneurship, the Center for Corporate Governance, and the Sovereign Institute for Strategic Leadership.
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