Center for Corporate Reputation Management Research

Drexel University's LeBow College of Business professors are at the forefront of research in the area of corporate reputation management. Because no specific academic domain within business holds exclusive claim on this topic, reputation research has been conducted by faculty members from many departments within LeBow College.

Marketing Department

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Rolph Anderson, Ph.D.

Yim, Frederick H, Anderson, Rolph E. and Srinivasan, Srini S. "Customer Relationship Management: Its Dimensions and Impact on Customer Outcomes" Journal of Personal Selling & Sales Management 24.4 (Oct 2004):263-278

Swaminathan, Srinivasan , Anderson, Rolph E. and Ponnavolu, Kishore . "Customer Loyalty in E-Commerce: An Exploration of Its Antecedents and Consequences" Journal of Retailing 78. (Jan 2002):41-50

Trina Andras, Ph.D.

Rosenbloom, Bert and Larsen Andras, Trina . "Communication in International Business-to-Business Marketing Channels: Does Culture Matter?" Industrial Marketing Management 32.4 (Sep 2003):308-315

Larsen Andras, Trina and Swaminathan, Srinivasan . "Advertising Intensity and R&D Intensity: Difference Across Industries and Their Impact on Firm Performance" International Journal of Business And Economics 2.2 (May 2003):81-90

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert , Polsa, Pia and Mazur, Jolanta . "Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the United States, Finland and Poland" International Marketing Review 18.6 (Sep 2001):633-666

Larry Duke, Ph.D.

Duke, Lawrence K and Upadhyay, Arun . "Drivers of Investment and Marketing Performance: Implications for Mutual Fund Management" Journal of Investing 15.2 (Jun 2006):107-111

Michael Howley, Ph.D.

Howley, Michael (2010) "Apologizing for Health Care Service Failures." Journal of Medical Marketing, Forthcoming.

Howley, Michael (2010) "Understanding Service Failure as Disruption of Customer Identification Processes." Working Paper.

Daniel Korschun, Ph.D.

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . "Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives" Journal of Business Ethics 85. (Mar 2009):257-272

Bhatacharya, CB and Korschun, Daniel . "Stakeholder Marketing: Beyond the Four Ps and the Customer" Journal of Public Policy & Marketing 27.1 (Mar 2008):113-116

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . "Using Corporate Social Responsibility to Win the War for Talent" Sloan Management Review 49.2 (Jan 2008):37-44

Sen, Sankar , Bhattacharya, CB and Korschun, Daniel . "The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment" Journal of the Academy of Marketing Science 34.2 (Spring 2006):158-166

PK Kothandaraman, Ph.D.

Kothandaraman, Prabakar and Wilson, David . "The Future of Competition: Value-Creating Networks." Industrial Marketing Management 30.4 (Sep 2001): 379- 389.

Kothandaraman, Prabakar and Wilson, David . "Relationship Maintenance" Thexis - Marketing Theory And Practice . (Sep 1998)

Eccles, Robert G, Kothandaraman, Prabakar , Lane, David and Arora, Namrata . "Accenture: War for Talent in India" Harvard Business School Case Ed. Boston, MA: Harvard Business School Publishing, Jan 2008.

Khaire, Mukti and Kothandaraman, Prabakar . "Fabindia Overseas (Pvt) Ltd." Harvard Business School Case Ed. Boston, MA: Harvard Business School Publishing, Mar 2007.

Abdelal, Ravi E, DiTella, Raphael and Kothandaraman, Prabakar . "Infosys in India: Building a Software Giant in a Corrupt Environment" Harvard Business School Case Ed. Boston, MA: Harvard Business School Publishing, Dec 2006.

Hyokjin Kwak, Ph.D.

Kwak, Hyokjin , Forman, Howard and Zinkhan, George M. "Consumer Attitudes Toward Firms Marketing Activities: Implications for Marketing Communications Strategies" International Journal of Internet Marketing and Advertising 5.3 (2009):131-144

Pravin Nath, Ph.D.

Nath, Pravin and Mahajan, Vijay . "Chief Marketing Officers: A Study of Their Presence in Firms' Top Management Teams" Journal of Marketing . (Jan 2008):65-81

Girish Ramani, Ph.D.

Ramani, Girish and Kumar, V . "Interaction Orientation and Firm Performance" Journal of Marketing 72.1 (Jan 2008):27-45

Bohling, Timothy , Bowman, Douglas , LaValle, Steve , Mittal, Vikas , Narayandas, Das , Ramani, Girish and Varadarajan, Rajan . "CRM Implementation: Effectiveness Issues and Insights" Journal of Service Research 9.2 (Nov 2006):184-94

Bert Rosenbloom, Ph.D.

Rosenbloom, Bert and Larsen, Trina . "Wholesalers as Global Marketers" Journal of Marketing Channels 15.4 (Fall 2008)

Rosenbloom, Bert . "The Wholesaler's Role in the Marketing Channel: Disintermediation vs. Reintermediation." International Review of Retail, Distribution and Consumer Research 17.4 (Sep 2007):327-339

Rosenbloom, Bert . "Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems" Industrial Marketing Management 36.1 (Jan 2007):4-9

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert and Ganitsky, Joseph . "The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances" Industrial Marketing Management 35.2 (2006):156-165

Rosenbloom, Bert . "Apple Computer Corp." Marketing Channels: A Management View, 7th edition Ed. Mason, Ohio: Thomson/Southwestern, Aug 2004. :2.

Rosenbloom, Bert . "Innovative Toys" Marketing Channels: A Management View, 7th edition Ed. Mason, Ohio: Thomson/Southwestern, Aug 2004. :7.

Elliot Schreiber, Ph.D.

Schreiber, Elliot . "Brand Strategy Framework for Diversified Companies and Partnerships" Journal of Brand Management 10.2 (Nov 2002): 122-137.

Schreiber, Elliot . "Why Do Otherwise Smart CEOs Mismanage Their Company's Reputation?" Journal of Communication Management 6.3 (Feb 2002): 209-219.

Schreiber, Elliot . Public Relations and the Pharmaceutical Industry The Handbook of Strategic Public Relations and Integrated Communications Ed. Clarke Caywood. New York, NY: McGraw-Hill, Sep 1995: 75-92.

Rajneesh Suri, Ph.D.

Kohli, Chiranjeev S., Leuthesser, Lance and Suri, Rajneesh. 2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand Creating Strategic Brand Alliances Ed. Henrik Uggala. Sweden: Brand Management Publishing Group, Nov 2005. :35-47

Madan, Vibhas and Suri, Rajneesh . "Quality Perception and Monetary Sacrifice: A Comparative Analysis of Discounts and Fixed Prices" Journal of Product & Brand Management 10.3 (Sep 2001):170-84

Koc, Umit and Suri, Rajneesh "Price Drops and Price Unfairness Perceptions: The Role of Corporate Reputation," Doctoral Student Research in Progress.

Accounting Department

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Hsihui Chang, Ph.D.

Chang, Hsihui . "The Balanced Scorecard: Judgmental Effects of Performance Measures Linked to Strategy" Accounting Review . (Jan 2004):1-23

Chang, Hsihui . "A Balanced Scorecard Analysis of Performance Metrics" European Journal Of Operational Research 154. (Jan 2004):423-436

Hiu Lam (Helen) Choy, Ph.D.

Rodgers, Waymond, Hiu Lam Choy and Andres Guiral (2009) "Do Investors Value a Firm's Commitment to Social Activities? The Moderating Role of Intangibles and the Impact of the Sarbanes-Oxley Act."

Anthony Curatola, Ph.D.

Tsakumis, George T., Curatola, Anthony and Porcano, Tom . "The Relation between National Cultural Dimensions and Tax Evasion" Journal of International Accounting Auditing and Taxation 16. (2007):131-1

Anandarajan, A. , Ben-Amar, W. , Curatola, Anthony and Viger, C. . "Behavioral Implications of Alternative Going Concern Reporting Formats" Advances in Accounting Behavioral Research 7. (Sep 2004):51-72

Anandarajan, A. , Curatola, Anthony and Viger, C. . "An Experimental Investigation of Alternative Going-Concern Reporting Formats: A Canadian Experience" Canadian Accounting Perspectives 1.2 (Sep 2002):141-62

Iny Hwang, Ph.D.

Hwang, Iny , Radhakrishnan, Suresh and Su, Lixin . "Vendor Certification and Appraisal: Implications for Supplier Quality" Management Science 52.10 (Oct 2006):1472-1482

Gordian Ndubizu, Ph.D.

Ndubizu, Gordian . "Do Cross-Border Listing Firms Manage Earnings or Seize a Window of Opportunity" Accounting Review 82.4 (Jul 2007):1009-1030

Ndubizu, Gordian A. and Yongtao Hong (2010) "Earnings Management and Securities Laws of Cross-listing Firms." Working Paper.

Economics Department

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Anne Duchene, Ph.D.

Duchene, Anne and Waelbroeck, Patrick . "The legal and technological battle in the music industry: Information-push versus information-pull technologies" International Review of Law and Economics 26.4 (Dec 2006):565-580.

Finance Department

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Jie Cai, Ph.D.

Cai, Jei and Anand Vijh (2007) Incentive Effects of Stock and Option Holdings of Target and Acquirer CEOs, with, The Journal of Finance, August.

Cai, Jei (2008) What's in the News? Information Content of S&P 500 Additions, Financial Management, Autumn.

Cai, Jei and Todd Houge (2008) Long-Term Impact of Russell 2000 Index Rebalancing, Financial Analyst Journal, July/August.

Management Department

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Donna De Carolis, Ph.D.

De Carolis, Donna and Deeds, D. . "Weathering the Storm: The Benefit of Resources to High Technology Ventures Navigating Adverse Events" Strategic Entrepreneurship Journal. (forthcoming)

De Carolis, Donna , Litzky, Barrie and Eddleston, Kimberly . "Why Networks Enhance the Progress of New Venture Creation: The Influence of Social Capital and Cognition" Entrepreneurship Theory and Practice. (Mar 2009):527-545

De Carolis, Donna and Saparito, Patrick . "Social capital, cognition and entrepreneurial opportunities: A theoretical framework" Entrepreneurship Theory and Practice. (Jan 2006):41-56

Azi Gera, Ph.D.

Gera, Azi , Goldfarb, Brent and Kirsch, David. "Competition for VC Attention: When, How and Why Do Social Referrals Matter?" Academy of Management Annual Meeting : Chicago, IL Aug 2009

Kirsch, David , Goldfarb, Brent and Gera, Azi. "Form or Substance: The Role of Business Plans in Venture Capital Decision." Making Academy of Management Annual Meeting: Anehiem, CA, Aug 2008.

Dali Ma, Ph.D.

Ma, Dali, Mooweon Rhee, and Daegyu Yang (2009) "Global vs. Local Status: Status Inconsistency in Venture Capital Syndication and the Performance of Entrpreneurial Ventures." Working Paper.

Christian Resick, Ph.D.

Giberson, Tomas G, Resick, Christian , Dickson, Marcus , Mitchelson, Jackie and Randall, Kenneth. "Leadership and Organizational Culture: Linking CEO Characteristics to Cultural Values" Journal Of Business And Psychology 24. (Jun 2009):123-137

Dickson, Marcus , Resick, Christian and Hanges, P. J.. "When organizational climate is unambiguous, it is also strong" Journal of Applied Psychology 91.2 (Mar 2006):351-364

Giberson, Tomas , Resick, Christian and Dickson, Marcus . "Embedding leader characteristics: An examination of homogeneity of personality and values in organizations" Journal of Applied Psychology 90.5 (Sep 2005):1002-1010

Resick, C. J., Whitman, D. S., Weingarden, S. M., & Hiller, N. J. (In Press). The bright-side and the dark-side of CEO personality: Examining core self-evaluations, narcissism, transformational leadership, and strategic influence. Manuscript in press at the Journal of Applied Psychology.

Resick, C. J., Mitchelson, J. K., Dickson, M. W., & Hanges, P. J. (2009). Culture, corruption, and the endorsement of ethical leadership. In W. Mobley, Y. Wang, and M. Li (Eds.), Advances in Global Leadership (Vol. V) (pp. 113-144). Bingley, U.K.: Emerald Group Publishing.

Jonathan Ziegert, Ph.D.

Ehrhart, K. E. and Ziegert, Jonathan C. "Why are individuals attracted to organizations? " Journal of Management 31. (Dec 2005):901-919.