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| L'Oreal Estrat Academic Online Challenge | |
| Date and Time: | Monday, January 25 at 08:00 AM until 05:00 PM |
| Location: | Online |
| Event Type: | All MBA Programs Undergraduate |
| Description: | Opens Janaury 25, 2010 Register early to receive vital information on this challenge! Pre-registration link is http://www.reveal-thegame.com/index.html ESTRAT ACADEMIC CHALLENGE L'Oréal EStrat Academic Challenges have been designed to allow university and business schools' Professors use the EStrat Business game and let their students experience the reality of a Business Manager at L'Oréal in a risk free environment. How does it work? Students play in teams of 3 and manage a fictitious cosmetics company. They start with a portfolio of 2 brands and compete with 4 virtual competitors managed by the simulation. Over the course of 6 Rounds, teams are challenged to create value for their company by making strategic decisions at the following levels: R&D: Development of new brands or upgrade of existing ones Brand Management: Production planning, advertising, positioning, Resource allocation Channel Management: management of 5 distribution channels Website Management: development and management of e-commerce websites. Order of Market Studies Sustainable Performance Initiatives: large choice of environmental, employee benefits and diversity & equity initiatives What's new this year? No more time constraint: EStrat Academic Challenges may be played any time and are no longer restrained by the International competition calendar. Individual Debriefs, are embedded in the simulation and provided to teams after each Round. Multiple Scenarios are available with different starting positions. How can I organize an Academic Challenge? Academic Challenges may be organized within academic institutions upon agreement with L'Oréal. If you are interested in using the EStrat Business Game in your program, please send an email to licensing@stratx.fr or contact directly your L'Oréal Campus Manager in your country. Estrat Day The L'Oréal EStrat Day was created for university students of all levels, from all fields of study. As in the L'Oréal EStrat business game, the EStrat Day provides students with an overview of business decisions made by managers in the beauty industry. Nevertheless, the L'Oréal EStrat Day can be played in a shorter and more flexible timing (from one single day to a week) and students will have to make only 4 rounds of decisions. |
| Contact Person: | Kamina Richardson |
| Contact E-mail: | kamina.patricia.richardson@drexel.edu |
| Contact Phone: | 215.571.3568 |
