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X-WR-CALNAME;VALUE=TEXT:L'Oreal Estrat Academic Online Challenge
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DTSTART:20100125T080000
DTEND:20100226T170000
DTSTAMP:20120209T201700
SUMMARY:L'Oreal Estrat Academic Online Challenge
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:Opens Janaury 25, 2010=0D=0ARegister early to receive vital information on this challenge!  Pre-registration link is http://www.reveal-thegame.com/index.html=0D=0A=0D=0AESTRAT ACADEMIC CHALLENGE=0D=0AL'Oréal EStrat Academic Challenges have been designed to allow university and business schools' Professors use the EStrat Business game and let their students experience the reality of a Business Manager at L'Oréal in a risk free environment.=0D=0A=0D=0AHow does it work?=0D=0AStudents play in teams of 3 and manage a fictitious cosmetics company. They start with a portfolio of 2 brands and compete with 4 virtual competitors managed by the simulation. Over the course of 6 Rounds, teams are challenged to create value for their company by making strategic decisions at the following levels: =0D=0A=0D=0AR&D: Development of new brands or upgrade of existing ones =0D=0ABrand Management: Production planning, advertising, positioning, Resource allocation =0D=0AChannel Management: management of 5 distribution channels =0D=0AWebsite Management: development and management of e-commerce websites.=0D=0A =0D=0AOrder of Market Studies =0D=0ASustainable Performance Initiatives: large choice of environmental, employee benefits and diversity & equity initiatives =0D=0AWhat's new this year?=0D=0A=0D=0ANo more time constraint: EStrat Academic Challenges may be played any time and are no longer restrained by the International competition calendar. =0D=0A=0D=0AIndividual Debriefs, are embedded in the simulation and provided to teams after each Round. =0D=0AMultiple Scenarios are available with different starting positions. =0D=0AHow can I organize an Academic Challenge?=0D=0AAcademic Challenges may be organized within academic institutions upon agreement with L'Oréal. =0D=0A=0D=0AIf you are interested in using the EStrat Business Game in your program, please send an email to licensing@stratx.fr or contact directly your L'Oréal Campus Manager in your country.=0D=0A=0D=0AEstrat Day=0D=0AThe L'Oréal EStrat Day was created for university students of all levels, from all fields of study. As in the L'Oréal EStrat business game, the EStrat Day provides students with an overview of business decisions made by managers in the beauty industry. =0D=0A=0D=0ANevertheless, the L'Oréal EStrat Day can be played in a shorter and more flexible timing (from one single day to a week) and students will have to make only 4 rounds of decisions.=0D=0A=0D=0A									
LOCATION:Online
URL:http://www.lebow.drexel.edu/Event/2564
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