Learn more about our new 12-story academic center opening in 2014 @ BuildingLeBow.com
Support LeBow
Alumni Information Update
RetweetShareiCal
WordPress 101: Build a Sensational Website in 6 weeks
| Date and Time: | Monday, March 15 at 05:00 PM until 08:00 PM |
| Location: | |
| Event Type: | Baiada Center Event General Events |
| Description: | The Laurence A. Baiada Center for Entrepreneurship Presents WordPress 101: Build a Sensational Website in 6 weeks Budding entrepreneurs must have a web presence to compete in today's global economy. In the past, slim resources may have postponed development of a website, but utilizing WordPress technology can provide an affordable, easy, do-it-yourself solution to create a professional website quickly. Entrepreneurs who want to develop a new website or use their current website more effectively will benefit from this comprehensive beginner / intermediate series on website development and Internet marketing. Any reasonably technically savvy person can take this course and learn how to develop and maintain a website, get clients and make money on the web. Instructor: Marc Beneteau, Founder, WordPress Academy (http://wordpressacademy.biz) Training sessions will be held on six consecutive Monday evenings from 5 " 8 pm in the Laurence A. Baiada Center for Entrepreneurship 3225 Arch Street, Ground Floor Drexel University's Main Campus March 15, 2010 Session 1 - WordPress basics: installation and configuration • Opening a hosting account • Installing WordPress • Configuring standard options • Understanding the difference between Posts and Pages • Adding content • Configuring side-bars and widgets • Creating content offline with Windows Live Writer March 22, 2010 Session 2 - WordPress Theme customization Part 1 • Choosing a professional theme for your website • Understanding theme frameworks • Where to find free WordPress themes • Styling all the elements of your site • Beginners guide to CSS • Best resources for banner creation and logo design • Design your own banner or ebook cover with Paint.Net March 29, 2010 Session 3 - WordPress Theme customization Part 2 • Review four different theme frameworks: Atahualpa, Thesis, ithemes Builder, and Headway • Best outsourcing resources • Class practice-style your site April 5, 2010 Session 4 - Newsletters (mailing list management systems), auto-responders, and shopping carts • Understanding mailing list management systems • Creating a Constant Contact or Aweber sign-up box • Adding a Paypal “Buy Now” button to your site • Shopping carts and ecommerce systems • WordPress Membership sites April 12, 2010 Session 5 - Keyword research and Search-engine optimization (SEO) • Using the free Market Samurai keyword research tool • Optimizing meta-tags on your site • Using Google Analytics to track your traffic • Google ads (paid inclusion) versus “organic” search-engine traffic • Conversion strategies April 19, 2010 Session 6 - Social Media and Online video • Creating a Facebook account • Creating a Twitter account • Differences between major Social Media sites • Using Social Media marketing in business • Shooting a promotional video • Editing your video • Uploading your video to YouTube Marc Beneteau is a web developer, trainer, Internet marketer and entrepreneur. Prior to starting WordpressAcademy.biz, he was a top software developer, then Chief Technology Officer of an Internet startup. He also started and ran a website development company for three years. Marc holds a B.Sc. in Physics from the State University of New York. Cost: $300 (includes six sessions)* Visit www.lebow.drexel.edu/baiadacenter to register. For more information contact Terri McIlhenney at terrim@drexel.edu; 215-895-0302. "Marc's extensive knowledge of web development and marketing helped me to see that there is really no need to spend thousands of dollars on a fantastic website. Hiring a web developer to design a single site would have cost much more than the class and now I have the knowledge to do it myself. I highly recommend this class for anyone who wants to have a web presence" - Geoff Young "I started Mark's training program with little knowledge of Wordpress and within a few weeks had a functional, clean site up and running. Anyone with an average knowledge of tech and the willingness to put in a few hours will find the rich underbelly of Wordpress much more accessible. Mark tells you all you need to know to avoid the big mistakes saving hours of time, and pre-screens all the "ingredients" you need for a successful Wordpress site, such as Themes, Plug-ins, and the like, so you don't have to. " - James Moche * Come to each class prepared to work on your website. You must have a laptop with a wireless internet connection (bring it to the class). Every session includes time for practice and coaching. Additional, optional costs are recommended but not required: Hosting and domain name, if you don't already have a site ($84) and a professional theme framework (about $100). If you don't have hosting yet, we'll set you up with a practice site. |
| Contact Person: | Terri Zobel |
| Contact E-mail: | terriz@drexel.edu |
| Contact Phone: | 215.895.0302 |
