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Seminar In Entrepreneurial Excellence - Google Plus: The Fusion of Search & Social and What It Means for Your Business

Date and Time: Wednesday, May 02 at 08:30 AM until 12:00 PM
Location:
Baiada Center
3225 Arch Street
Philadelphia, PA 19104
Room: G-55
[Get Directions]
Event Type: Alumni
Baiada Center Event
General Events
Description: The Laurence A. Baiada Institute for Entrepreneurship Presents

"Google+: The Fusion of Search & Social and
What It Means for Your Business"
A Seminar In Entrepreneurial Excellence

May 2, 2012
8:30 a.m. - Noon (Continental breakfast available at 8:15 a.m.)
Laurence A. Baiada Institute for Entrepreneurship
3225 Arch Street, Ground Floor
Drexel University's Main Campus

Workshop Leader: Jeffrey Salvitti, Field Marketing Team Lead - Philadelphia, Google and Bechara Jaoudeh, Co-Founder, Philly Marketing Labs

"Is there anyone out there who still wants to say that being on Google+ doesn't matter? Anyone? Because when being on Google+ means that you potentially can have your Google+ page leap to the top in those sidebar results, Google+ matters. It matters more than ever before." Danny Sullivan - Search Engine Land

Danny Sullivan's words mirror the sentiments of many experts in search marketing. Google+ is integrated into the world's most powerful search engine - Google. Think about what that means for your business. You will miss out if you don't get involved with Google+ now.

Attend this workshop to find out:
• Why your business should have a Google+ page and how to use that page to drive business
• How Google+ features affect search and how it helps customers find your business online
• How to develop an effective content strategy to keep followers engaged
• Why and how creating authorship gives you an advantage
• What other brands are doing successfully on Google+

You will walk away from this workshop with all the details you need to get started and build a thriving presence on Google+.

Jeffrey Salvitti is with Google's local field marketing initiative here in Philadelphia, whose mission is to empower local organizations and businesses with select Google products such as Google+. In addition, Jeff is a Google+ specialist who has worked with hundreds of businesses including local universities, nonprofits, corporations, sports teams and startups to improve their online presence. Jeff is a Philadelphia native and graduated from Bucknell University with a degree in Economics Google Philadelphia's goal is to work with businesses and organizations of all shapes and sizes to help them leverage the power of Google+. If your business is interested in working with Google you can contact Jeff after the presentation.

Bechara Jaoudeh is a Philly Marketing Labs co-founder and the owner of BagelSpice, a food product business driven solely through social media efforts. His product has garnered national attention from the likes of MSNBC and the Hungry Girl Newsletter. At Philly Marketing Labs, he coordinates and drives the tracking and analysis of social media and digital marketing campaigns for Philly Marketing Labs clients.

Cost: $100 General Admission; $75 Drexel Alumni - Contact Debra Colbert-Maduforo at debbie@drexel.edu for coupon code.

Visit[link] to register. For more information contact Terri Zobel at terriz@drexel.edu; 215-895-0302.


Contact Person: Debra Colbert-Maduforo
Contact E-mail: debbie@drexel.edu
Contact Phone: 215.895.0309
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