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Changes and Challenges Facing Today's Chief Marketing Officer
| Date and Time: | Thursday, May 17 at 07:30 AM until 09:30 AM |
| Location: | |
| Event Type: | Alumni Center for Corporate Reputation Management General Events Graduate Programs Event Undergraduate |
| Description: | The Center for Corporate Reputation Management and the Philadelphia American Marketing Association Present: Changes and Challenges Facing Today's Chief Marketing Officer Date: Thursday, May 17, 2012 Time: 7:30 a.m. Registration and breakfast 8:00 a.m. Panel discussion Location: The Union League 140 South Broad Street Philadelphia, PA 19102 To register:[link] To take advantage of the discounted Drexel rate of $35, please use the code DUX17. Students receive a discounted rate of $25, and do not need a code to redeem. It has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, and growing stakeholder demands are among the issues that are changing the demands of the job and shortening CMO "lifespans". With this backdrop, we have asked three CMOs of major, global companies to share "The Changes and Challenges Facing Today's CMO". They will share their own challenges, their "tough learnings", and what they believe lies ahead in this highly interactive panel discussion. Featured Panelists: - Blair Christie, Chief Marketing Officer, Cisco - Christa Carone, Chief Marketing Officer, Xerox - Moderator: - Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management Cost: Member/Drexel University Tickets - Advance Tickets $35.00 Member/Drexel University Tickets - Walk-In $50.00 Students $25.00 |
| Contact Person: | Cassandra Brown |
| Contact E-mail: | cassandra.l.brown@drexel.edu |
| Contact Phone: | 215.895.6294 |
