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X-WR-CALNAME;VALUE=TEXT:Changes and Challenges Facing Today's Chief Marketing Officer 
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DTSTART:20120517T073000
DTEND:20120517T093000
DTSTAMP:20120523T011900
SUMMARY:Changes and Challenges Facing Today's Chief Marketing Officer 
DESCRIPTION;ENCODING=QUOTED-PRINTABLE:The Center for Corporate Reputation Management and the Philadelphia American Marketing Association Present:=0D=0A=0D=0AChanges and Challenges Facing Today's Chief Marketing Officer=0D=0A=0D=0ADate: Thursday, May 17, 2012=0D=0A=0D=0ATime: =0D=0A7:30 a.m. Registration and breakfast=0D=0A8:00 a.m. Panel discussion=0D=0A=0D=0ALocation: =0D=0AThe Union League=0D=0A140 South Broad Street  =0D=0APhiladelphia, PA 19102=0D=0A=0D=0ATo register: http://philadelphiaama.ticketleap.com/changes-and-challenges-facing-todays-chief-marketing-officer/=0D=0A=0D=0ATo take advantage of the discounted Drexel rate of $35, please use the code DUX17.=0D=0A=0D=0AStudents receive a discounted rate of $25, and do not need a code to redeem.=0D=0A=0D=0AIt has never been a more challenging time to be a Chief Marketing Officer. Technology, global competition, the recession, and growing stakeholder demands are among the issues that are changing the demands of the job and shortening CMO "lifespans".=0D=0A=0D=0AWith this backdrop, we have asked three CMOs of major, global companies to share "The Changes and Challenges Facing Today's CMO".  They will share their own challenges, their "tough learnings", and what they believe lies ahead in this highly interactive panel discussion.=0D=0A=0D=0AFeatured Panelists:=0D=0A=0D=0A- Blair Christie, Chief Marketing Officer, Cisco=0D=0A=0D=0A- Christa Carone, Chief Marketing Officer, Xerox=0D=0A=0D=0A- Moderator: =0D=0A=0D=0A- Elliot Schreiber, Ph.D., Clinical Professor of Marketing and Executive Director, Center for Corporate Reputation Management=0D=0A=0D=0ACost:=0D=0A=0D=0AMember/Drexel University Tickets - Advance Tickets	                                      $35.00 =0D=0AMember/Drexel University Tickets - Walk-In	                                      $50.00 =0D=0AStudents	                                      $25.00 =0D=0A											
LOCATION:Union League
URL:http://www.lebow.drexel.edu/Event/ccrmpma
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