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The Center for Corporate Reputation Management Presents: How Southwest Airlines Leverages Culture to Build Reputation with Ginger Hardage
| Date and Time: | Wednesday, April 11 at 07:30 AM until 09:00 AM |
| Location: | |
| Event Type: | Alumni Center for Corporate Reputation Management General Events |
| Description: | The Center for Corporate Reputation Management Presents: How Southwest Airlines Leverages Culture to Build Reputation with Ginger Hardage, Senior Vice President Culture & Communications for Southwest Airlines Co. Date: April 11, 2012 Time: 7:30 a.m. Registration / breakfast 8:00 a.m. Presentation and Q&A Location: The Union League 140 South Broad Street Philadelphia, PA 19102 Cost: $25 Includes continental breakfast. In July 2008, Ginger assumed additional responsibility for the Culture aspects at Southwest Airlines from President Emeritus Colleen Barrett. She also oversees all internal and external communications for the airline that carries the most Customers in the United States and is a member of its Executive Planning Committee. PRWeek has named Ginger to its 2011 Top 50 Power List and previously as one of the 50 Most Powerful Women in Public Relations. In 2010, Southwest Airlines ranked in the top 20 of the “Best-in-Class” category in a national Corporate Public Affairs Survey. As a nationally recognized public relations professional, Ginger was distinguished as one of Texas' Most Powerful and Influential Women in 2010; received the National Public Relations Achievement Award (presented at Ball State University) in 2009; was named “Legendary Communicator” by Southern Methodist University in 2007; and was selected for the James C. Bowling Executive-In-Residence Lecture Series at the University of Kentucky in 2005. The Texas Public Relations Association (TPRA) named her its PR Practitioner of the Year for 2000. That same year, the Southwest Airlines Corporate Communications Team was named the Top Communications Department in the nation by PRWeek. In 1999, the Texas Public Relations Association also recognized Southwest Airlines with its highest corporate award, The Lone Star Award, for consistently placing a high priority on the practice of creative public relations. Ginger was named America's Top Corporate Public Relations Practitioner in 1995 by Inside PR, a national trade magazine. Ginger currently serves on the International Board of Trustees for the Ronald McDonald House Charities and the board of Trinity Commons Foundation. She previously served on the advisory boards of Business Civic Leadership Center, an affiliate of the U.S. Chamber of Commerce; Big Brothers and Sisters of Metropolitan Dallas; Southwest Cares; and the Council of Public Relations Firms. She is a past president of the Dallas Chapter of the International Association of Business Communications; a past member of the Southern Methodist University Public Relations advisory board; and formerly on the Texas Tech Rawls College of Business advisory board. Ginger is a member of the Public Relations Society of America; the Arthur W. Page Society; and a graduate of Leadership Texas. |
| Contact Person: | Cassandra Brown |
| Contact E-mail: | cassandra.l.brown@drexel.edu |
| Contact Phone: | 215.895.6294 |
