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Education

BS Business Administration - Temple University 1966
MBA Marketing - Temple University 1968
Ph.D. Marketing - Temple University 1974

Selected Works

Articles

Jiang, Pingjun and Rosenbloom, Bert . ""Consumer Knowledge and Pre-purchase Information Search: A Meta-Analysis of the Evidence"" RESEARCH IN CONSUMER BEHAVIOR Vol 13.No. 1 (forthcoming)

Smith, Brent , Larsen Andras, Trina and Rosenbloom, Bert . "Transformational Leadership: Managing the 21st Century Sales Force" PSYCHOLOGY & MARKETING . (forthcoming)

Rosenbloom, Bert and Dimitrova, Boryana . "The Marketing Mix Paradigm and the Dixonian Systems Perspective of Marketing" Journal of Historical Research in Marketing 3.1 (Feb 2011):53-66

Dimitrova, Boryana and Rosenbloom, Bert . "Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?" JOURNAL OF MARKETING CHANNELS 17.2 (Apr 2010):157-176

Rosenbloom, Bert . "Six Classic Distribution Paradigms: Implications for Global Marketing Channel Strategy" Symphonya Review 2. (Apr 2010):1-11

Smith, Brent , Larsen Andras, Trina , Rosenbloom, Bert and Andras, Trina . "Understanding Cultural Frames in the Multicultural Sales Organization: Prospects and Problems for the Sales Manager" Journal of Transnational Management 14.4 (Fall 2009):277-291

Rosenbloom, Bert and Larsen, Trina . "Wholesalers as Global Marketers" JOURNAL OF MARKETING CHANNELS 15.4 (Fall 2008)

Rosenbloom, Bert . "The Wholesaler's Role in the Marketing Channel: Disintermediation vs. Reintermediation." INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH 17.4 (Sep 2007):327-339

Rosenbloom, Bert . "Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems" INDUSTRIAL MARKETING MANAGEMENT 36.1 (Jan 2007):4-9

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert and Ganitsky, Joseph . "The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances" INDUSTRIAL MARKETING MANAGEMENT 35.2 (2006):156-165

Jiang, Pingjun and Rosenbloom, Bert . "Customer Intention to Return Online: Price Perception, Attribute-Level Performance and Satisfaction Unfolding Over Time." EUROPEAN JOURNAL OF MARKETING 39.2 (Jan 2005):150-174

Books

Rosenbloom, Bert . Marketing Channels: A Management View, 8th edition New York:Thomson/Southwestern, Feb 2012

Rosenbloom, Bert . Marketing Channels: A Management View 7th ed. .:International Thomson Press, Sep 2004

Rosenbloom, Bert . Marketing Channels: A Management View, 7th Edition :Thomson/Southwestern, Sep 2003

Rosenbloom, Bert . Marketing Channels: A Management View 6th Edition :Dryden Press/Harcourt Brace, Sep 1999

Cases

Rosenbloom, Bert . "JC Penney: Facebook as a Marketing Channel" Marketing Channels: A Management View 8th edition Ed. . Mason, Ohio:Thomson/Southwestern, .

Rosenbloom, Bert . "Nespresso: Direct Channel Strategy and Brand Equity" Marketing Channels: A Management View 8th edition Ed. . Mason, Ohio:Thomson/Southwestern, .

Rosenbloom, Bert . "" MARKETING CHANNELS: A MANAGEMENT VIEW 8th EDITION Ed. . MASON, OHIO:THOMSON/SOUTHWESTERN, Feb 2012.

Rosenbloom, Bert . "" MARKETING CHANNELS: A MANAGEMENT VIEW 8thEDITION Ed. . MASON, OHIO:THOMSON/SOUTHWESTERN, Feb 2012.

Rosenbloom, Bert . "Apple Computer Corp." Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :2

Rosenbloom, Bert . "Innovative Toys" Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :7

Rosenbloom, Bert . "The Grateful Dead" Marketing Channels: A Management View, 5th ed. Ed. . Fort Worth:Dryden Press/Harcourt Brace, Sep 1995.

Presentations

Dimitrova, Boryana , Rosenbloom, Bert and Larsen Andras, Trina . Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies International Management Development Association 20th World Business Congress : Poznan Poland, Jul 2011

Rosenbloom, Bert and Larsen Andras, Trina . Wholesalers as Global Marketers: Creating Cross Cultural Channel Flows in International B2B Markets 2010 AMS Cultural Perspectives in Marketing Conference, IESEG : Lille, France, Jul 2010

Rosenbloom, Bert and Larsen Andras, Trina . The Wholesaler's Role in Global Distribution 2009 AMS World Marketing Conference : Oslo, Norway, Jul 2009

Rosenbloom, Bert . Classic and Contemporary Distribution Channel Paradigms: Implications for Multi-Channel Strategy and Structure Seminar to Facult and Graduate Students, Unviersity of Ryukyus, Okinawa, Japan : Okinawa, Japan, Mar 2008

Rosenbloom, Bert and Larsen, Trina . The Wholesalers Role in Global Marketing International Conference on Global Business Innovation and Development : Rio de Janeiro, Brazil, Jan 2008

Rosenbloom, Bert . Marketing Channel Paradigms and the Future of Online vs. Conventional Distribution Seminar for Faculty and Graduate Students, Trinity College, University of Dublin : Dublin, Ireland, Oct 2007

Rosenbloom, Bert . Marketing Channel Paradigms: Implications for Conventional and Online Distribution Strategy and Structure Seminar for Faculty and Graduate Students, Institute for Retail Studies, University of Stirling, Scotland : Stirling, Scotland, Oct 2007

Rosenbloom, Bert . The Whole Truth About Wholesaling Research Frontiers in Wholesale Distribution : Dublin, Ireland, Sep 2006

Proceedings

Dimitrova, Boryana , Rosenbloom, Bert and Andras, Trina . Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies Twentieth Annual World Business Congress of the IMDA Apr 2011 :

Rosenbloom, Bert and Jiang, Pingjun . Consumer Knowledge and External Pre-Purcahse Informatino Search: A Meta-Analysis of the Evidence American Marketing Association Aug 2010 American Marketing Association:

Dimitrova, Boryana and Rosenbloom, Bert . Factors Inhibiting the Standardization of Global Channel Strategy Academy of Marketing Science May 2010 Academy of Marketing Science:May 2010

Smith, Brent , Larsen Andras, Trina and Rosenbloom, Bert . Adaptive Leadership for Fostering Quality Relationships in Culturally Diverse Sales Organizations 2009 Academy of Marketing Science Conference Feb 2009 AMS:May 2009

Rosenbloom, Bert . Intergrating Online and Conventional Distribution Channels: Opportunities and Challenges Global Business and Technology Assoc. 2006 International Conference Mar 2006 :Mar 2006

Rosenbloom, Bert . E-Commerce and the Multi-Channel Challenge Pan-Pacific Conference XXII May 2005 :May 2005

Conferences

Twentieth Annual World Business Congress of the IMDA, Organizer Jul 03, 2011 - Jul 07, 2011

Twentieth Annual World Business Congress of IMDA, Organizer Jul 03, 2011 - Jul 07, 2011

Nineteenth Annual World Business Congress of IMDA, Organizer Jul 13, 2010 - Jul 17, 2010

AMS World Marketing Congress, Organizer Jul 06, 2009 - Jul 12, 2009

IMDA World Business Conference, Organizer Jul 01, 2009 - Jul 05, 2009

Annual Conference Academy of Marketing Science, Organizer May 11, 2009 - May 14, 2009

AMA Global Business Innovation & Development Conference, Other Jan 16, 2008 - Jan 19, 2008

The Seventh Annual International Business Research Conference, Panelist Feb 09, 2007 - Feb 10, 2007

Professional Experience

Editoral Board, International Journa l of Consumer Marketing Sep 1988-present

Editoral Board, Journal of Transnational Management Sep 1993-present

Advisory Board, Duttweiler Institute of Marketing and Retailing Nov 2000-present

Editoral Board, Journal of Marketing Channels Sep 2001-present

Advisory Board, RESHARE Corporation Minneapolis, MI Apr 2002-present

Editoral Board, Industrial Marketing Management Sep 2002-present

Editoral Board, Psychology & Marketing Aug 2003-present

Advisory Board, McKee Group Media, PA Apr 2006-present

Seminar Leader, Trinity College at the University of Dublin Oct 2007-present

Guest Editor, Journal of Marketing Channels Jan 2008-present

Seminar Leader, University of Ryukyus Mar 2008-present

WWW Resources

http://faculty.lebow.drexel.edu/RosenbloomB