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Education

BS Business Administration - Temple University 1966
MBA Marketing - Temple University 1968
Ph.D. Marketing - Temple University 1974

Selected Works

Articles

Rosenbloom, Bert and Larsen, Trina . "Wholesalers as Global Marketers" JOURNAL OF MARKETING CHANNELS 15.4 (Fall 2008)

Rosenbloom, Bert . "The Wholesaler's Role in the Marketing Channel: Disintermediation vs. Reintermediation." INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH 17.4 (Sep 2007):327-339

Rosenbloom, Bert . "Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems" INDUSTRIAL MARKETING MANAGEMENT 36.1 (Jan 2007):4-9

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert and Ganitsky, Joseph . "The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances" INDUSTRIAL MARKETING MANAGEMENT 35.2 (2006):156-165

Jiang, Pingjun and Rosenbloom, Bert . "Customer Intention to Return Online: Price Perception, Attribute-Level Performance and Satisfaction Unfolding Over Time." EUROPEAN JOURNAL OF MARKETING 39.2 (Jan 2005):150-174

Books

Rosenbloom, Bert . Marketing Channels: A Management View 7th ed. .:International Thomson Press, Sep 2004

Rosenbloom, Bert . Marketing Channels: A Management View, 7th Edition :Thomson/Southwestern, Sep 2003

Rosenbloom, Bert . Marketing Channels: A Management View 6th Edition :Dryden Press/Harcourt Brace, Sep 1999

Cases

Rosenbloom, Bert . "Apple Computer Corp." Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :2

Rosenbloom, Bert . "Innovative Toys" Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :7

Rosenbloom, Bert . "The Grateful Dead" Marketing Channels: A Management View, 5th ed. Ed. . Fort Worth:Dryden Press/Harcourt Brace, Sep 1995.

Presentations

Rosenbloom, Bert and Larsen, Trina . The Wholesalers Role in Global Marketing International Conference on Global Business Innovation and Development : Rio de Janeiro, Brazil, Jan 2008

Rosenbloom, Bert . The Whole Truth About Wholesaling Research Frontiers in Wholesale Distribution : Dublin, Ireland, Sep 2006

Rosenbloom, Bert . Integrating Online and Conventional Distribution Channels: Opportunities and Challenges GBATA 2006 International Conference: Management and Technology : Moscow, Russia, Jul 2006

Proceedings

Rosenbloom, Bert . Intergrating Online and Conventional Distribution Channels: Opportunities and Challenges Global Business and Technology Assoc. 2006 International Conference Mar 2006 :Mar 2006

Rosenbloom, Bert . E-Commerce and the Multi-Channel Challenge Pan-Pacific Conference XXII May 2005 :May 2005

Rosenbloom, Bert . Multichannel Marketing and E-Commerce: Prospects and Problem World Marketing Congress :Jun 2003

Conferences

World Marketing Congress, Chair Jul 06, 2005 - Jun 09, 2005

Society for Marketing Advancement, Chair Nov 02, 2005 - Nov 05, 2005

Pan-Pacific Conference, Chair May 25, 2005 - May 27, 2005

Professional Experience

Seminar Leader, Trinity College at the University of Dublin Oct 2007-present

Guest Editor, Journal of Marketing Channels Jan 2008-present

Seminar Leader, University of Ryukyus Mar 2008-present

WWW Resources

http://faculty.lebow.drexel.edu/RosenbloomB