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Education

BA Psychology - Brandeis University 1992
MBA - L'Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Areas of Expertise

Marketing

Brand and Corporate Reputation Management

Corporate Social Responsibility

Internal Marketing

Marketing Strategy

Relationship Marketing

Selected Works

Articles

Korschun, Daniel and Du, Shuili . "Virtual Corporate Social Responsibility Dialogs: A Framework and Propositions" JOURNAL OF BUSINESS RESEARCH . (Summer 2012)

Korschun, Daniel . "Maximizing ROI from Corporate Responsibility" European Financial Review . (Jan 2012)

Korschun, Daniel . "What Really Drives Value in Corporate Responsibility" McKinsey Quarterly . (Dec 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . "How to Co-Create Corporate Responsibility Strategy" Ethical Corporation .November (Nov 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . "The Next Challenge for Corporate Responsibility" EFMD Global Focus 5.3 (Oct 2011):44-47

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . "Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives" JOURNAL OF BUSINESS ETHICS 85. (Mar 2009):257-272

Bhatacharya, CB and Korschun, Daniel . "Stakeholder Marketing: Beyond the Four Ps and the Customer" JOURNAL OF PUBLIC POLICY & MARKETING 27.1 (Mar 2008):113-116

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . "Using Corporate Social Responsibility to Win the War for Talent" SLOAN MANAGEMENT REVIEW 49.2 (Jan 2008):37-44

Sen, Sankar , Bhattacharya, CB and Korschun, Daniel . "The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment" JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 34.2 (Spring 2006):158-166

Dong, Weimin , Du, Shuili and Korschun, Daniel . "Conference Summary: Integrating Social Responsibility and Marketing Strategy" MSI REPORTS 2003.4 (Nov 2003)

Books

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh... Cambridge, U.K.:Cambridge University Press, Oct 2011

Cases

Korschun, Daniel . "Channel Design for an Intangible Service" Marketing Channels: A Management View 8th ed. Ed. Bert Rosenbloom. New York:Thomson/Southwestern , Sep 2011. :6

Presentations

Korschun, Daniel . Leveraging Corporate Responsibility Wharton Executive Development Program : Philadelphia, PA

Korschun, Daniel . Innovation and Corporate Social Responsibility Wharton Social Impact Conference 2012 : Philadelphia, PA Feb 2012

Korschun, Daniel . Discussant: Sustainabilty and the Political / Social Environment 11th Annual Strategy and the Business Environment (SBE) Conference : The Wharton School, Philadelphia, PA May 2011

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh... UNICEF: The 2011 Fundraising Forum : Athens, Greece, Mar 2011

Korschun, Daniel . The Psychology Behind Stakeholder Reactions to Corporate Social Responsibility Northeastern University Marketing Group Seminar Series : Boston, MA Nov 2010

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh... Carlson on Sustainability : University of Minnesota, Minneapolis, MN Oct 2010

Korschun, Daniel and Wang, Wenling . Being Different at Making a Difference: Consequences of Distinctive Corporate Social Responsibility Activity 7th Corporate Identity and Associations Research Group Conference : Hannover, Germany, Oct 2010

Wang, Wenling and Korschun, Daniel . Spillover of Corporate Social Responsibility Associations Within a Brand Portfolio AMA Summer Marketing Educators' Conference : Chicago, IL Aug 2009

Korschun, Daniel and Kothandaraman, Prabakar . Developing a Society Orientation in Order to Grow Inclusive Markets Second Transformative Consumer Research Conference : Philadelphia, PA Jun 2009

Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . Using Corporate Responsibility to Strengthen Employee and Customer Relationships Advances in Consumer Research : Hyderabad, India, na Jan 2009

Korschun, Daniel , Bhattacharya, CB , Sen, Sankar and Swain, Scott . WHEN AND HOW DOES CORPORATE SOCIAL RESPONSIBILITY ENCOURAGE CUSTOMER ORIENTATION? Stakeholder Marketing Symposium : Boston, MA Oct 2008

Korschun, Daniel . Initial Development of the Identification Construct and Synthesis of Published Literature on Identification AMA Winter Educator's Conference: Special Session on Emerging Perspectives on Consumer Identification : Austin, TX Feb 2008

Korschun, Daniel . Winning the War for Talent by "Making a Difference": Corporate Social Responsibility as an Internal Marketing Instrument Reputation Institute's 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness : Oslo, Norway, May 2007

Korschun, Daniel . The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships Academy of Marketing Science Annual Conference : Tampa, FL Apr 2005

Proceedings

Korschun, Daniel and Wang, Wenling . Being Different at Making a Difference 2010 Corporate Identity/Associations Research Group Convening Jan 2011 :Apr 2011

Conferences

Corporate Identity / Associations Research Group International Conference, Co-Chair Sep 08, 2011 - Sep 10, 2011