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Education

BA Psychology - Brandeis University 1992
MBA - L'Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Areas of Expertise

Marketing

Brand and Corporate Reputation Management

Corporate Social Responsibility

Internal Marketing

Marketing Strategy

Relationship Marketing

Selected Works

Articles

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . "Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives" JOURNAL OF BUSINESS ETHICS 85. (Mar 2009):257-272

Bhatacharya, CB and Korschun, Daniel . "Stakeholder Marketing: Beyond the Four Ps and the Customer" JOURNAL OF PUBLIC POLICY & MARKETING 27.1 (Mar 2008):113-116

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . "Using Corporate Social Responsibility to Win the War for Talent" SLOAN MANAGEMENT REVIEW 49.2 (Jan 2008):37-44

Sen, Sankar , Bhattacharya, CB and Korschun, Daniel . "The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment" JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 34.2 (Spring 2006):158-166

Dong, Weimin , Du, Shuili and Korschun, Daniel . "Conference Summary: Integrating Social Responsibility and Marketing Strategy" MSI REPORTS 2003.4 (Nov 2003)

Presentations

Wang, Wenling and Korschun, Daniel . Spillover of Corporate Social Responsibility Associations Within a Brand Portfolio AMA Summer Marketing Educators' Conference : Chicago, IL Aug 2009

Korschun, Daniel and Kothandaraman, Prabakar . Developing a Society Orientation in Order to Grow Inclusive Markets Second Transformative Consumer Research Conference : Philadelphia, PA Jun 2009

Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . Using Corporate Responsibility to Strengthen Employee and Customer Relationships Advances in Consumer Research : Hyderabad, India, na Jan 2009

Korschun, Daniel , Bhattacharya, CB , Sen, Sankar and Swain, Scott . Using Corporate Social Responsibility to Create a Stakeholder-Oriented Firm Stakeholder Marketing Symposium : Boston, MA Oct 2008

Korschun, Daniel . Initial Development of the Identification Construct and Synthesis of Published Literature on Identification AMA Winter Educator's Conference: Special Session on Emerging Perspectives on Consumer Identification : Austin, TX Feb 2008

Korschun, Daniel . Winning the War for Talent by "Making a Difference": Corporate Social Responsibility as an Internal Marketing Instrument Reputation Institute's 11th International Conference on Corporate Reputation, Brand, Identity and Competitiveness : Oslo, Norway, May 2007

Korschun, Daniel . The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships Academy of Marketing Science Annual Conference : Tampa, FL Apr 2005