Department of Marketing

Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution so that customers receive products and services where and when they want them, and manage the ongoing customer relationship. The most basic marketing skill is to be able to see an organization's activities from the customer's viewpoint.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Research Subject Recruitment Policy*

*requires the free Adobe Acrobat Reader