Malvern LEAD MBA One-on-One Information/Admissions Session
2nd Floor
12.01.2009 @ 11:00 AM
MBA in Pharmaceutical Management Online Information Session
Online
12.02.2009 @ 12:00 PM
Graduate Financing Options Online Overview for New and Prospective Students
Online
12.02.2009 @ 12:00 PM
General MBA One on One Information Session
Pearlstein Business Learning Center 401
12.03.2009 @ 11:00 AM
LEAD MBA/Malvern LEAD Online Information Session
Online
12.03.2009 @ 12:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 4th floor
12.03.2009 @ 06:00 PM
Professional Part Time MBA Online Information Session
Online
12.08.2009 @ 12:00 PM
One Year/Two Year/MS Full Time Programs Online Information Session
Online
12.09.2009 @ 12:00 PM
LeBow College of Business MBA Open House
Pearlstein Business Learning Center 102
12.09.2009 @ 06:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 403
12.15.2009 @ 06:00 PM

Clinical Professor
Marketing
Office: Academic Building 332
Phone: 215.895.0274
Email: ess49@drexel.edu
At Drexel Since 2008
BA - University of Delaware 1970
MA Communications - Pennsylvania State University 1974
Ph.D. - Pennsylvania State University 1977
N/A Executive Management Program - American Management Association New York, NY United States 1985
Brand and Corporate Reputation Management
Corporate Social Responsibility
Marketing Communications
Marketing Strategy
Relationship Marketing
Schreiber, Elliot . "Brand Strategy Framework for Diversified Companies and Partnerships" JOURNAL OF BRAND MANAGEMENT 10.2 (Nov 2002):122-137
Schreiber, Elliot . "Why Do Otherwise Smart CEOs Mismanage Their Company's Reputation?" JOURNAL OF COMMUNICATION MANAGEMENT 6.3 (Feb 2002):209-219
Schreiber, Elliot . "Public Relations and the Pharmaceutical Industry" The Handbook of Strategic Public Relations and Integrated Communications Ed. Clarke Caywood. New York, NY:McGraw-Hill, Sep 1995. :75-92
Schreiber, Elliot . Brand and Reputation Management: A Leadership Perspective Henley School of Business Conference on Reputation and Leadership : Henley, England, Nov 2008
Schreiber, Elliot . Using Brand Strategies to Enhance Employee Attraction in the Public Sector National Academy of Public Administration : Washington, DC Nov 2007
Schreiber, Elliot . Building Reputation and Brand Value in the Professional Services Firm Deloitte Canada Directors and Senior Managers Meeting : Toronto, ON Dec 2004
Brand and Reputation Executive Workshop, Speaker May 13, 2008 - May 16, 2008
Marketing Sales Representative, USV Pharmaceutical Corporation New Haven, CT Jun 1970-Sep 1971
Assistant Professor, University of Delaware Newark, DE Sep 1976-May 1980
Marketing Communications Group Manager, DuPont Company Wilmington, DE May 1980-Oct 1986
Senior Vice President, Corporate Communications, Bayer Corporation Pittsbugh, PA Oct 1986-Apr 1995
Senior Vice President, Corporate Marketing & Communications, Nortel Toronto, ON Apr 1995-Jan 2000
Managing Partner & Chief Operating Officer, Digital 4Sight Corporation Toronto, ON Feb 1999-Aug 2001
Industry Professor, Marketing & Reputation Management, DeGroote School of Business, McMaster University Hamilton, ON Sep 2001-May 2004
Senior Advisor, Reputation Institute New York, NY Feb 2006-Feb 2007
President and CEO, Brand and Reputation Management LLC Philadelphia, PA Feb 2007-present
Visiting Professor and Fellow, Arthur W. Page Center for Integrity in Public Communications, Penn State University University Park, PA Mar 2007-Apr 2007
Visiting Professor, Villanova University Villanova, PA Jan 2008-May 2008
www.brandsandreputation.blogspot.com
