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Education

BA - University of Delaware 1970
MA Communications - Pennsylvania State University 1974
Ph.D. - Pennsylvania State University 1977
N/A Executive Management Program - American Management Association New York, NY United States 1985

Areas of Expertise

Marketing

Brand and Corporate Reputation Management

Health Care Marketing

Marketing Communications

Marketing Strategy

Specialties

Brand Management

Corporate Reputation Management

Selected Works

Articles

Schreiber, Elliot . "Brand Strategy Framework for Diversified Companies and Partnerships" JOURNAL OF BRAND MANAGEMENT 10.2 (Nov 2002):122-137

Schreiber, Elliot . "Why Do Otherwise Smart CEOs Mismanage Their Company's Reputation?" JOURNAL OF COMMUNICATION MANAGEMENT 6.3 (Feb 2002):209-219

Chapters

Schreiber, Elliot . "Public Relations and the Pharmaceutical Industry" The Handbook of Strategic Public Relations and Integrated Communications Ed. Clarke Caywood. New York, NY:McGraw-Hill, Sep 1995. :75-92

Presentations

Schreiber, Elliot . Brand and Reputation Management: A Leadership Perspective Henley School of Business Conference on Reputation and Leadership : Henley, England, Nov 2008

Schreiber, Elliot . Using Brand Strategies to Enhance Employee Attraction in the Public Sector National Academy of Public Administration : Washington, DC Nov 2007

Schreiber, Elliot . Building Reputation and Brand Value in the Professional Services Firm Deloitte Canada Directors and Senior Managers Meeting : Toronto, ON Dec 2004

Conferences

Brand and Reputation Executive Workshop, Speaker May 13, 2008 - May 16, 2008

Professional Experience

Marketing Sales Representative, USV Pharmaceutical Corporation New Haven, CT Jun 1970-Sep 1971

Assistant Professor, University of Delaware Newark, DE Sep 1976-May 1980

Marketing Communications Group Manager, DuPont Company Wilmington, DE May 1980-Oct 1986

Senior Vice President, Corporate Communications, Bayer Corporation Pittsbugh, PA Oct 1986-Apr 1995

Senior Vice President, Corporate Marketing & Communications, Nortel Toronto, ON Apr 1995-Jan 2000

Managing Partner & Chief Operating Officer, Digital 4Sight Corporation Toronto, ON Feb 1999-Aug 2001

Industry Professor, Marketing & Reputation Management, DeGroote School of Business, McMaster University Hamilton, ON Sep 2001-May 2004

Senior Advisor, Reputation Institute New York, NY Feb 2006-Feb 2007

President and CEO, Brand and Reputation Management LLC Philadelphia, PA Feb 2007-present

Visiting Professor and Fellow, Arthur W. Page Center for Integrity in Public Communications, Penn State University University Park, PA Mar 2007-Apr 2007

Visiting Professor, Villanova University Villanova, PA Jan 2008-May 2008

WWW Resources

www.brandandreputation.com

www.brandandreputation.com/blog