George Knox Ph.D.

Assistant Professor
Marketing
At Drexel Since 2011

Education

BSE - The Wharton School, University of Pennsylvania 2001
BS - School of Engineering and Applied Science, University of Pennsylvania 2001
MS - The Wharton School, University of Pennsylvania 2004
Ph.D. - The Wharton School, University of Pennsylvania 2006

Areas of Expertise

Marketing

Consumer Behavior

Global Marketing

Interactive (eCommerce)

Marketing Research

Retailing and Retail Management

Selected Works

Articles

Knox, George , Bell, David R. and Corsten, Daniel . "Situational Determinants of Unplanned Buying in Emerging and Developed Markets" MSI REPORTS 11.114 (Feb 2012):41

Van Oest, Rutger and Knox, George . "Extending the BG/NBD: A Simple Model of Purchases and Complaints" INTERNATIONAL JOURNAL OF RESEARCH MARKETING 28.1 (Mar 2011):30-37

Bell, David R. , Corsten, Daniel and Knox, George . "From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying" JOURNAL OF MARKETING 75. (Jan 2011):31-45

Knox, George and Eliashberg, Jehoshua . "The Consumer's Rent vs. Buy Decision in the Rentailer" INTERNATIONAL JOURNAL OF RESEARCH MARKETING 26.2 (Jun 2009):125-35

Gans, Noah , Knox, George and Croson, Rachel . "Simple Models of Discrete Choice and Their Performance in Bandit Experiments" Manufacturing & Service Operations Management 9.4 (Sep 2007):383-408

Professional Experience

Assistant Professor of Marketing, Tilburg University Sep 2006-Sep 2011

Grants

From Point-of-Purchase to Path to Purchase: How Shopping Missions Drive In-Store Buying. (Marketing Science Institute and Association of Consumer Research, Shopper Marketing Grant #4-1653) $13,500 Sep 2010

Shopping Mission and Buying Behavior: A Cross Country Comparison (International Commerce Institute-Unilever Research Grant) $20,000 Sep 2010

WWW Resources

Personal Website