Malvern LEAD MBA One-on-One Information/Admissions Session
2nd Floor
12.01.2009 @ 11:00 AM
MBA in Pharmaceutical Management Online Information Session
Online
12.02.2009 @ 12:00 PM
Graduate Financing Options Online Overview for New and Prospective Students
Online
12.02.2009 @ 12:00 PM
General MBA One on One Information Session
Pearlstein Business Learning Center 401
12.03.2009 @ 11:00 AM
LEAD MBA/Malvern LEAD Online Information Session
Online
12.03.2009 @ 12:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 4th floor
12.03.2009 @ 06:00 PM
Professional Part Time MBA Online Information Session
Online
12.08.2009 @ 12:00 PM
One Year/Two Year/MS Full Time Programs Online Information Session
Online
12.09.2009 @ 12:00 PM
LeBow College of Business MBA Open House
Pearlstein Business Learning Center 102
12.09.2009 @ 06:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 403
12.15.2009 @ 06:00 PM

Assistant Professor
Marketing
Office: Matheson Hall 502A
Phone: 215.895.1396
Email: gr62@drexel.edu
At Drexel Since 2006
BS Mechanical Engineering - Regional Engineering College Kurukshetra, -- India, 1984
MBA - Indian Institute of Management Ahmedabad, -- India, 1988
Ph.D. Marketing - University of Connecticut Storrs, CT USA, 2006
Interactive (eCommerce)
Marketing Research
Marketing Strategy
Relationship Marketing
Ramani, Girish and Kumar, V . "Interaction Orientation and Firm Performance" JOURNAL OF MARKETING 72.1 (Jan 2008):27-45
Kumar, V. and Ramani, Girish . "Interaction Orientation: A New Measure of Marketing Capabilities" MARKETING SCIENCE INSTITUTE RESEARCH REPORTS 07-001. (2007):3-25
Bohling, Timothy , Bowman, Douglas , LaValle, Steve , Mittal, Vikas , Narayandas, Das , Ramani, Girish and Varadarajan, Rajan . "CRM Implementation: Effectiveness Issues and Insights" JOURNAL OF SERVICE RESEARCH 9.2 (Nov 2006):184-94
Kumar, V. , Ramani, Girish and Bohling, Timothy . "Customer Lifetime Value Approaches and Best Practice Applications" JOURNAL OF INTERACTIVE MARKETING 18.3 (Jul 2004):60-72
Kumar, V. and Ramani, Girish . "Taking CLV Analysis to the Next Level" JOURNAL OF INTEGRATED COMMUNICATIONS . (2004):27-33
Kumar, V. and Ramani, Girish . "Interaction Orientation: The New Marketing Competency" Does Marketing Need Reform? Fresh Perspectives on the Future Ed. Jagdish Sheth and Rajendra Sisodia. Armonk NY:M.E. Sharpe, Feb 2006. :109-18
Ramani, Girish and Kumar, V. . Interaction Orientation: An Empirical Assessment Informs Marketing Science Conference : Pittsburgh, PA Jun 2006
Ramani, Girish and Kumar, V. . Interaction Orientation: The New Measure of Marketing Capabilities American Marketing Association Winter Educators' Conference Feb 2006 :Apr 2006
2008 Finalist, Harold H. Maynard Award for the best paper published in the Journal of Marketing (American Marketing Association)
2007-2008 Excellence in Research Award (LeBow College of Business)
2006 Best Doctoral Student Paper Award, Interactive Marketing SIG, (AMA Winter Educators' Conference)
2005 Doctoral Dissertation Award (University of Connecticut Research Foundation)
2005 Fellow, Sheth-AMA Doctoral Consortium (University of Connecticut )
Instructor,, University of Connecticut Storrs, CT Aug 2004-May 2006
Member, Advisory Board, Academic Liaison Committee, CMO Council Oct 2007-present
Interaction Orientation (Marketing Science Institute (MSI), Boston, MA,) $10,000 May 2006
