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Education

BS Mechanical Engineering - Regional Engineering College Kurukshetra, -- India, 1984
MBA - Indian Institute of Management Ahmedabad, -- India, 1988
Ph.D. Marketing - University of Connecticut Storrs, CT USA, 2006

Areas of Expertise

Marketing

Interactive (eCommerce)

Marketing Research

Marketing Strategy

Relationship Marketing

Selected Works

Articles

Ramani, Girish and Kumar, V . "Interaction Orientation and Firm Performance" JOURNAL OF MARKETING 72.1 (Jan 2008):27-45

Kumar, V. and Ramani, Girish . "Interaction Orientation: A New Measure of Marketing Capabilities" MARKETING SCIENCE INSTITUTE RESEARCH REPORTS 07-001. (2007):3-25

Bohling, Timothy , Bowman, Douglas , LaValle, Steve , Mittal, Vikas , Narayandas, Das , Ramani, Girish and Varadarajan, Rajan . "CRM Implementation: Effectiveness Issues and Insights" JOURNAL OF SERVICE RESEARCH 9.2 (Nov 2006):184-94

Kumar, V. , Ramani, Girish and Bohling, Timothy . "Customer Lifetime Value Approaches and Best Practice Applications" JOURNAL OF INTERACTIVE MARKETING 18.3 (Jul 2004):60-72

Kumar, V. and Ramani, Girish . "Taking CLV Analysis to the Next Level" JOURNAL OF INTEGRATED COMMUNICATIONS . (2004):27-33

Chapters

Kumar, V. and Ramani, Girish . "Interaction Orientation: The New Marketing Competency" Does Marketing Need Reform? Fresh Perspectives on the Future Ed. Jagdish Sheth and Rajendra Sisodia. Armonk NY:M.E. Sharpe, Feb 2006. :109-18

Presentations

Ramani, Girish and Kumar, V. . Interaction Orientation: An Empirical Assessment Informs Marketing Science Conference : Pittsburgh, PA Jun 2006

Proceedings

Ramani, Girish and Kumar, V. . Interaction Orientation: The New Measure of Marketing Capabilities American Marketing Association Winter Educators' Conference Feb 2006 :Apr 2006

Awards

2008 Finalist, Harold H. Maynard Award for the best paper published in the Journal of Marketing (American Marketing Association)

2007-2008 Excellence in Research Award (LeBow College of Business)

2006 Best Doctoral Student Paper Award, Interactive Marketing SIG, (AMA Winter Educators' Conference)

2005 Doctoral Dissertation Award (University of Connecticut Research Foundation)

2005 Fellow, Sheth-AMA Doctoral Consortium (University of Connecticut )

Professional Experience

Instructor,, University of Connecticut Storrs, CT Aug 2004-May 2006

Member, Advisory Board, Academic Liaison Committee, CMO Council Oct 2007-present

Grants

Interaction Orientation (Marketing Science Institute (MSI), Boston, MA,) $10,000 May 2006