Hyokjin Kwak Ph.D.

Associate Professor
Marketing
At Drexel Since 2001

Education

MA Advertising - The University of Georgia 1999
Ph.D. Marketing - The University of Georgia 2001

Selected Works

Articles

Puzakova, Marina , Kwak, Hyokjin and Rocereto, Joseph F. "When Humanizing Brands Go Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings" ADVANCES IN CONSUMER RESEARCH 39. (Nov 2011)

Reavey, Brooke , Puzakova, Marina and Kwak, Hyokjin . "Seeing Man in Man’s Best Friend: The Role of Anthropomorphism on Increasing Prosocial Behavior" ADVANCES IN CONSUMER RESEARCH 39. (Nov 2011)

WWW Resources

http://www.lebow.drexel.edu/hkwak