MBA in Pharmaceutical Management Online Information Session
Online
11.09.2009 @ 12:00 PM
Malvern LEAD MBA One-on-One Information/Admissions Session
2nd Floor
11.10.2009 @ 11:00 AM
Full Time MBA One on One Information Session
Pearlstein Business Learning Center 401
11.12.2009 @ 11:00 AM
LEAD MBA/Malvern LEAD Online Information Session
Online
11.12.2009 @ 12:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 403
11.14.2009 @ 09:30 AM
LeBow College of Business MBA Open House
Pearlstein Business Learning Center 102
11.18.2009 @ 06:00 PM
MBA in Pharmaceutical Management Information Session
Hyatt Regency Princeton
11.19.2009 @ 06:00 PM
Malvern LEAD MBA One-on-One Information/Admissions Session
2nd Floor
12.01.2009 @ 11:00 AM
MBA in Pharmaceutical Management Online Information Session
Online
12.02.2009 @ 12:00 PM
General MBA One on One Information Session
Pearlstein Business Learning Center 401
12.03.2009 @ 11:00 AM
LEAD MBA/Malvern LEAD Online Information Session
Online
12.03.2009 @ 12:00 PM
MBA in Pharmaceutical Management Information Session
Pearlstein 4th floor
12.03.2009 @ 06:00 PM
Professional Part Time MBA Online Information Session
Online
12.08.2009 @ 12:00 PM
Hyokjin Kwak Ph.D.
Associate Professor
Marketing
Office: Matheson Hall 502 B
Phone: 215.895.6006
Email: Hyokjin.Kwak@drexel.edu
At Drexel Since 2001
Education
MA Advertising - The University of Georgia 1999
Ph.D. Marketing - The University of Georgia 2001
Selected Works
Articles
Kwak, Hyokjin , Forman, Howard and Zinkhan, George M. "Consumer Attitudes Toward Firms Marketing Activities: Implications for Marketing Communications Strategies" INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING 5.3 (2009):131-144
Kwak, Hyokjin , Larsen Andras, Trina and Zinkhan, George M.. "Advertising to Active Viewers: Consumer Attitudes in the U.S. and South Korea" INTERNATIONAL JOURNAL OF ADVERTISING 28.1 (2009):49-75
Puzakova, Marina , Kwak, Hyokjin and Rocereto, Joseph F. "Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands" ADVANCES IN CONSUMER RESEARCH 36. (2009):413-420
Kwak, Hyokjin , Zinkhan, George M, Pan, Yue and Larsen Andras, Trina . "Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study" JOURNAL OF INTERNATIONAL CONSUMER MARKETING 20.3/4 (2008):55-68
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