Hyokjin Kwak Ph.D.

Associate Professor
Marketing

Office: Matheson Hall 502 B
Phone: 215.895.6006
Email: Hyokjin.Kwak@drexel.edu
At Drexel Since 2001

Education

MA Advertising - The University of Georgia 1999
Ph.D. Marketing - The University of Georgia 2001

Selected Works

Articles

Kwak, Hyokjin , Forman, Howard and Zinkhan, George M. "Consumer Attitudes Toward Firms Marketing Activities: Implications for Marketing Communications Strategies" INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING 5.3 (2009):131-144

Kwak, Hyokjin , Larsen Andras, Trina and Zinkhan, George M.. "Advertising to Active Viewers: Consumer Attitudes in the U.S. and South Korea" INTERNATIONAL JOURNAL OF ADVERTISING 28.1 (2009):49-75

Puzakova, Marina , Kwak, Hyokjin and Rocereto, Joseph F. "Pushing the Envelope of Brand and Personality: Antecedents and Moderators of Anthropomorphized Brands" ADVANCES IN CONSUMER RESEARCH 36. (2009):413-420

Kwak, Hyokjin , Zinkhan, George M, Pan, Yue and Larsen Andras, Trina . "Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study" JOURNAL OF INTERNATIONAL CONSUMER MARKETING 20.3/4 (2008):55-68

WWW Resources

http://www.lebow.drexel.edu/hkwak