Srinivasan Swaminathan Ph.D.

Professor
Marketing
At Drexel Since 1994

Education

BE Chemical Engineering - Annamalai University, India 1979
MBA Masters in Business Administration - Xavier Labor Relations Institute 1981
Ph.D. Business Administration - The University of Texas at Austin 1994

Selected Works

Articles

Anderson, Rolph E and Swaminathan, Srinivasan . "Customer Satisfaction and Loyalty in e-Markets: A PLS Path Modeling Approach" Journal of Marketing Theroy and Practice 19.2 (May 2011):219-233

Chapters

Swaminathan, Srinivasan . "SWOT analysis" Encyclopedia of Marketing: Marketing Strategy Ed. . London:Wiley International, .

Presentations

Ramani, Girish , Saparito, Patrick and Swaminathan, Srinivasan . Relational Trust and Firm Performance Academy of Marketing Science : Portland, OR May 2010