---

Education

BE Chemical Engineering - Annamalai University, India 1979
MBA Masters in Business Administration - Xavier Labor Relations Institute 1981
Ph.D. Business Administration - The University of Texas at Austin 1994

Selected Works

Articles

Swaminathan, Srinivasan and Bawa, Kapil . "Category-Specific Coupon Proneness: The Impact of Individual Characteristics and Category-Specific Variables" JOURNAL OF RETAILING 81.3 (Sep 2005):205-214

Swaminathan, Srinivasan and Kumar, V. . "The Different Faces of Coupon Elasticity" JOURNAL OF RETAILING 81.1 (Jun 2005):1-13

Swaminathan, Srinivasan , Kumar, V. and Madan, Vibhas . "Price Discounts or Coupon Promotions: Does it Matter?" JOURNAL OF BUSINESS RESEARCH 57. (Nov 2004):933-941

Yim, Hong-kit "Frederick", Anderson, Rolph E. and Swaminathan, Srinivasan . "Customer Relationship Management: Its Dimensions and Impact on Customer Outcomes" JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT . (Sep 2004)

Suri, Rajneesh , Swaminathan, Srinivasan and Monroe, Kent B.. "Price Communications in Online and Print Coupons: An Empirical Analysis" JOURNAL OF INTERACTIVE MARKETING 18.4 (Jun 2004):74-86

Anderson, Rolph E. and Swaminathan, Srinivasan . "E-Satisfaction and E-Loyalty: A Contingency Framework" PSYCHOLOGY & MARKETING 20.2 (Sep 2003):123-138

Larsen Andras, Trina and Swaminathan, Srinivasan . "Advertising Intensity and R&D Intensity: Difference Across Industries and Their Impact on Firm Performance" INTERNATIONAL JOURNAL OF BUSINESS AND ECONOMICS 2.2 (May 2003):81-90

Presentations

Kumar, V. , Anderson, Rolph E. and Swaminathan, Srinivasan . Cultivating Customer Loyalty: Why Businesses Do not Have Complete Control? American Marketing Association, Winter Educators' Conference : Tampa, Fl Feb 2009

Anderson, Rolph E., Swaminathan, Srinivasan , Yim, Hong-kit "Frederick", Kwak, Hyokjin and Strong, James . Sales Manager Performance Appraisal: An Empirical Investigation Global Marketing Conference : Shanghai, China, Mar 2008

Swaminathan, Srinivasan , Till, Brian and Long-Tolbert, Sylvia . Product Attribute Evaluations: Role of Consumer Experience and Halo Effects ACR : San Antonio, TX Sep 2005

Swaminathan, Srinivasan and Anderson, Rolph E.. Loyalty in E-Commerce: Impact of Business and Customer Characteristics Academy of Marketing Science : Reims, France, Sep 2005

Conferences

Pricing conference, Other Sep 19, 2008 - Sep 20, 2008