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Education

BBA Economics - University of Iowa 1982
Ph.D. International Business - University of Texas at Austin 1987

Areas of Expertise

Marketing

Global Marketing

Inter-Organizational

Marketing Strategy

Selected Works

Articles

Kwak, Hyokjin , Jaju, Anupam and Larsen Andras, Trina . "Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personlity Traits in the United States, South Korea, and India" JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 34.3 (Sep 2006):367-385

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert and Ganitsky, Joseph . "The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances" INDUSTRIAL MARKETING MANAGEMENT 35.2 (Feb 2006):156-165

Rosenbloom, Bert and Larsen Andras, Trina . "Communication in International Business-to-Business Marketing Channels: Does Culture Matter?" INDUSTRIAL MARKETING MANAGEMENT 32.4 (Sep 2003):308-315

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert , Polsa, Pia and Mazur, Jolanta . "Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the United States, Finland and Poland" INTERNATIONAL MARKETING REVIEW 18.6 (Sep 2001):633-666

Green, Robert T. and Larsen Andras, Trina . "Japanese Trade in International Perspective" INTERNATIONAL MARKETING REVIEW 8.5 (Sep 1991):12-26

Green, Robert T. and Larsen Andras, Trina . "Only Retaliation Will Open Up Japan" HARVARD BUSINESS REVIEW . (Nov 1987):22-28

Awards

1997 The Stanley Hollander Best Paper Award (American Collegiate Retailing Association Annual Meeting, Leuven, Belgium)

1997 Award in recognition of excellent teaching and outstanding service to the College (LeBow College of Business)

1991 Faculty Appreciation Award (LeBow College of Business)