LeBow College of Business Podcast Directory

• New Media Marketing: Week 7: Online Reputation Management, Brand Management, and PR (2 of 2)

  May 21, 2012

  
  

  Week 7: "Online Reputation Management, Brand Management, and PR" will address: 1. How do you respond to negative sentiment from the community? 2. What is the process for online crisis management? 3. What are the channels for reputation management; which are most effective? 4. Why is brand management important for brand sto evolve and stay relevant? (2 of 2)

  Posted In: New Media Marketing
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• New Media Marketing: Week 7: Online Reputation Management, Brand Management, and PR (1 of 2)

  May 21, 2012

  
  

  Week 7: "Online Reputation Management, Brand Management, and PR" will address: 1. How do you respond to negative sentiment from the community? 2. What is the process for online crisis management? 3. What are the channels for reputation management; which are most effective? 4. Why is brand management important for brand sto evolve and stay relevant? (1 of 2)

  Posted In: New Media Marketing
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• Business Casual, A Night with the Phightin Phils

  May 17, 2012

  
  

  The highly anticipated world premiere of Business Casual. Formerly known as the LeBow Undergraduate Dashboard, this monthly video series takes to the street to deliver the most pressing Drexel LeBow news to students, by students and for students. This month's episode features a trip to Citizen's Bank Park and a trip down Drexel's campus to see what students have to say about LeBow's innovative "Words I Live By" social media contest. Brian Ellis - Executive Producer Whitney Giraud - Producer Oren Eisenberg - Writer Ryan Williams - Host

  Posted In: Business Casual, LeBow Undergraduate Monthly Podcast
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• New Media Marketing: Week 6: Community Management (2 of 2)

  May 11, 2012

  
  

  As part of a new 10 week special topic course called New Media Marketing, 14 guest lecturers will be assembled to examine social and mobile marketing. Topics will range from digital marketing and search engine optimization to e-mail marketing and community and content management. In addition, the course will look to the future of digital marketing, with the possibility of new topics being introduced as the social media landscape evolves. Week 6: "Community Management

  Posted In: LeBow College of Business Media
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• New Media Marketing: Week 6: Community Management (1 of 2)

  May 11, 2012

  
  

  As part of a new 10 week special topic course called New Media Marketing, 14 guest lecturers will be assembled to examine social and mobile marketing. Topics will range from digital marketing and search engine optimization to e-mail marketing and community and content management. In addition, the course will look to the future of digital marketing, with the possibility of new topics being introduced as the social media landscape evolves. Week 6: "Community Management

  Posted In: LeBow College of Business Media
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• New Media Marketing: Week 6: Community Management (2 of 2)

  May 9, 2012

  
  

  Week 6: "Community Management and Content Strategy" will address: 1. How do brands engage with their online communities? 2. What does a digital content calendar look like? 3. What does a career in community management/engagement look like?

  Posted In: New Media Marketing
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• New Media Marketing: Week 6: Community Management (1 of 2)

  May 9, 2012

  
  

  Week 6: "Community Management and Content Strategy" will address: 1. How do brands engage with their online communities? 2. What does a digital content calendar look like? 3. What does a career in community management/engagement look like?

  Posted In: New Media Marketing
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• Eclub Entrepreneurship Panel Series: "IT is it!"

  May 3, 2012

  
  

  The Graduate Entrepreneurship Club (Eclub) presents the fourth in it's series of Entrepreneurship panels. "IT is it!" will explore the challenges for starting an IT company.

  Posted In: Baiada Institute Events
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• 30th Annual Monetary Trade Conference Part 4

  May 2, 2012

  
  

  The Global Interdependence Center and LeBow College of Business present the 30th Annual Monetary Trade Conference. This year's topic will be "Demographics and the Global Economy: Politics and Financial Markets."

  Posted In: LeBow College of Business Media
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• 30th Annual Monetary Trade Conference Part 3

  May 2, 2012

  
  

  The Global Interdependence Center and LeBow College of Business present the 30th Annual Monetary Trade Conference. This year's topic will be "Demographics and the Global Economy: Politics and Financial Markets."

  Posted In: LeBow College of Business Media
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