Open Enrollment Programs

Graduate Certificate Programs

Creating, Communicating, And Delivering Value

Program Description:
Today's marketing industry is a fast-paced world of exciting opportunities and continued growth. To take part in this highly competitive environment, it is necessary to have the practical knowledge and well-rounded skill sets required by businesses and organizations. Creating, Communicating, and Delivering Value introduces students to the latest marketing techniques and technologies to enhance their general marketing knowledge. A highlight of the program is the integration of theory and practice throughout the course and exposure to cutting-edge marketing practices. Each course is delivered over a 5-week period and a total of 30 hours of instruction time.

LeBow College's Graduate Certificate programs are delivered by Drexel University faculty who teach in our internationally recognized Master's degree programs.

Target Audience:
The program is designed for executives, managers and entrepreneurs returning to the job market, changing careers or upgrading skills at their current position. The program provides professionals with the tools to remain marketable in a dynamic and evolving business world.

Prerequisites:
Undergraduate Degree

Cost:
$2,670 per module. Includes course fees, materials and for face-to-face classes parking and refreshments.

Application | Cancellation Policies

Location:
Classroom sessions are held on Drexel's Philadelphia or Malvern Campus
Tuesday and Thursday evenings 6:00 pm to 9:00 pm

Requirements for Graduate Credit/Certificate Awards:
Complete the entire four-course series* and receive a Certificate of Professional Development. Upon completion of individual courses or the entire program, participants may earn graduate-level course credit which can be applied toward select Drexel University MBA or MS programs. A formal graduate application must be submitted. Continuing Education Units (CEU) credits and Continuing Professional Educational (CPE) credits may also be applicable. Successful completion of the four course program can earn the participant 144 CPE credits in the areas of Behavioral Ethics, Business Management and Organization, Communications, Marketing and Social Environment of Business.

Course Details
Program Director
Trina Andras, Ph.D.
Department Head and Professor of Marketing
Drexel University's LeBow College of Business

*Business Basics Overview
Delivery: Classroom, 8 hours
(This course does not qualify for credits but will prepare the participant to address business concepts covered in the program.)
Students will learn to deal interactively in two critical areas: 1) planning and shaping the external outreach of a company through marketing, branding, competitive strategy, and innovation and 2) anticipating and responding to major threats, shifts, and forces in the marketplace - including crisis. Students will also analyze key corporate-wide, growth-driving, actions and tactics used today - such as planning, positioning, differentiation and branding, market selection, innovation, competition, crisis management, and the role of the media. The purpose of this short course is to introduce students to broad business topics and show how they relate to the functions of an entire organization.
MODULE 1
MKTG 601 - Marketing Strategy and Planning
Delivery: Classroom
This class emphasizes application of strategic planning in marketing to achieve competitive advantage. Students examine the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

MODULE 2
MKTG 622 - Buyer Behavior Theory
Delivery: Classroom
This class provides an interdisciplinary study of the theories and research of buyer behavior. Students will draw on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

MODULE 3
MKTG 634 - Integrated Marketing Communications Management
Delivery: Classroom
The objective of this course is to integrate three broad streams of thought in integrated marketing communications (IMC): latest techniques, theories, and procedures related to various elements of IMC industry. This class takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Throughout the course, students are exposed to contemporary developments in marketing communication strategies (e.g., advertising, public relations and sales promotion).

MODULE 4
MKTG 632 - Sales Management Seminar
Delivery: Classroom
This class integrates selling and sales management while illustrating how the entire marketing organization must function as a team, working with customers and other stakeholders to develop solutions to problems and to pursue opportunities. The emphasis is on relationship selling which seeks to establish long-run partnerships with customers based on professionalism, trust, quality, service, and mutual respect. Discussions and examples of the diverse sales concepts, issues, and activities strive to provide an appropriate balance among the theoretical, analytical, and pragmatic approaches by blending the most progressive applications from the sales practitioner's environment with the latest research findings from academia.

LeBow College of Business, Division of Drexel University, is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

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Content can be modified to meet your schedule and specific needs. Customized learning solutions are offered online, face-to-face on Drexel’s Philadelphia or Malvern campuses or on-site at your location. For more information about tailoring any of these programs to your organization’s strategic corporate training initiatives, call Carol Walton, Assistant Director at 215-895-1604 or email caw22@drexel.edu.