Open Enrollment Programs

Graduate Certificate Programs
Business Certificate Programs that earn Graduate Degree Credits

Healthcare Management

Program Description:

The HealthCare Management Graduate Certificate program meets the growing need for advanced professional development and education in healthcare administration. The program has been designed to provide participants with leadership and strategic management tools specifically for the healthcare environment. Each course is delivered over a 5-week period and a total of 30 hours of instruction time.

LeBow College's Graduate Certificate programs are delivered by Drexel University faculty who teach in our internationally recognized Master's degree programs.

Targeted Audience:
Professionals with a public or business administration background who wish to prepare for leadership positions in healthcare management and administration; doctors, nurses, social workers and allied health professionals who seek advanced knowledge and skills in healthcare administration.

Prerequisites:
Undergraduate degree

Cost:
$2,670 per module. Includes course fees, materials, and for face-to-face classes, parking and light refreshments.

Application | Cancellation Policies

Location:
Class sessions are held on Drexel University's Philadelphia or Malvern Campuses
Two evenings per week, 6:00 p.m. to 9:00 p.m.

Requirements for Graduate Credit/Certificate Awards:

Complete the entire four course series* and receive a Certificate of Professional Development. Upon completion of individual courses or the entire program, participants may earn graduate-level course credit which can be applied toward selected Drexel University MBA or M.S. programs. A formal graduate application must be submitted. Continuing Education Units (CEU) credits and Continuing Professional Educational (CPE) credits may also be applicable. Successful completion of the four course program can earn the participant 144 CPE credits in the areas of Accounting, Business Management and Organization, Economics, Finance, Communications, and Social Environment of Business.

Course Details

Program Director
Vibhas Madan, Ph.D.
Department Head and Professor of Economics
Drexel University, LeBow College of Business

*Business Basics Overview
(This course does not qualify for credits but will prepare the participant to address business concepts covered in the program.)
Delivery: Classroom, 8 hours
Students will learn to deal interactively in two critical areas: 1) planning and shaping the external outreach of a company through marketing, branding, competitive strategy, and innovation and 2) anticipating and responding to major threats, shifts, and forces in the marketplace – including crisis. Students will also analyze key corporate-wide growth driving actions and tactics used today – such as planning, positioning, differentiation, and branding, market selection, innovation, competition, crisis management, and the role of the media. The purpose of this short course is to introduce students to broad business topics and show how they relate to the functions of an entire organization.

MODULE 1
MIS 650 -Management of Healthcare Information Systems
Delivery: Classroom
This course provides the future health service manager with knowledge of current issues in healthcare in information management. The course covers fundamental concepts of management information systems; current and developing health and business information systems of interest to managers in health services organizations; healthcare information system architecture; security and privacy issues; uses of healthcare information for clinical and strategic analysis and decision support; techniques required to develop and evaluate an information system request for proposal; and thoughts on the future of healthcare information systems including community health systems and web-based access to health information.

MODULE 2
ECON 661 - Health Economics
Delivery: Classroom
This course provides the future health service manager with an understanding of the foundations of the health care system. The course gives an overview of health economics and demonstrates the tools necessary to analyze the inter-relationship of health care resources, providers, consumers, and markets. Specifically, the future health care manager will: learn the relevance and importance of a health-related economic analysis; identify input factors of health production; identify the determinants of demand for health and health care; understand the function and types of health insurance in the health care market; describe the role of information in the health care marketplace; and understand the basic structure of health care labor markets in the U.S.

MODULE 3
ECON 662 - Economic Analysis of Health Systems
Delivery: Classroom
This course teaches students to apply economic concepts to policy issues in health economics. The course covers the various rationales for government intervention in health care and then applies microeconomics to analyze the performance of the health care system and evaluate polices for reform. Topics include the rise in medical expenditures, health insurance and health insurance reform, health care systems worldwide, health care and the internet, physician training and physician services, and the pharmaceutical industry.

MODULE 4
MKTG 698- Pharmaceutical Marketing
Delivery: Online
This course will examine the current and potential future realities for the pharmaceutical industry and the new marketing environment. Students will develop a comprehensive understanding of product development, marketing challenges in the pharmaceutical industry and how to build and maintain a strong reputation with customers. Key topics that will be covered during the course are:

• The relationship between marketing and research and development
• Public policy and regulatory compliance
• Impact of aging population
• Pricing, controlling operating costs and distribution
• Patent protection
• Tangible value of strategic alliances, joint ventures and partnership
• Marketing promotion mix and measuring the effectiveness of marketing communications
• Customer segmentation and relationships
• Sales force and engaging employees as ambassadors of product and corporate brand

LeBow College of Business, Division of Drexel University, is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org.

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Content can be modified to meet your schedule and specific needs. Customized learning solutions are offered online, face-to-face on Drexel’s Philadelphia or Malvern campuses or on-site at your location. For more information about tailoring any of these programs to your organization’s strategic corporate training initiatives, call Carol Walton, Assistant Director at 215-895-1604 or email caw22@drexel.edu