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Camp Impact
June 27 - July 1, 2011
How to Enroll
June 27 - July 1, 2011
Camp Impact is a commuter program. Exceptional high school students, currently in their sophomore or junior year, are encouraged to apply.
Candidates must submit:
- An application form
- A brief essay (1-2 typed pages)
- One letter of recommendation*
- Scholarship Application (optional)
- Thanks to the generosity of our alumni, the majority of Camp LeBow costs have been underwritten. Students selected for the programs will be required to submit a nonrefundable $500 fee to cover their tuition for the program (additional scholarships are available to students demonstrating financial need).
Application Deadline is Mon., April 25th, 2011.
Admission to the Camp LeBow programs is competitive. Preference is given to students with outstanding GPAs,
exceptional standardized test scores (PSAT or SAT are considered)
and active involvement in extracurricular or community service activities.
For more information, please contact
Lisa Feden, Recruitment Coordinator, at lisa.k.feden@drexel.edu or 215.571.3767.
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Drexel University's LeBow College of Business offers ambitious rising high school juniors and seniors an inside look at what it takes to deliver winning products to consumers — a requirement in any industry. Created in collaboration with LeBow College's Department of Marketing, this exciting five-day summer program familiarizes students with the essential stages of marketing: developing a target audience, creating a product, promoting it, and delivering a great customer experience.
The Marketing Department at LeBow College of Business prepares students for rewarding careers in the dynamic field of marketing. Professional marketers research and identify target audiences, develop
products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution so that customers receive products and services where and when they want them, and manage the ongoing customer relationship. Marketing career opportunities abound in all types of organizations. Any organization that seeks to reach a particular audience or consumer group relies on the skills of marketers.
DAYS 1-4
Camp Impact participants learn the process for making major decisions in a marketing campaign, work with the PharmaSim computer program to simulate the design, launch a marketing
campaign for a product, and come to understand financial statements, which are used to measure the success of a product. Camp Impact includes a site visit with the marketing manager of a local enterprise.
Students also learn techniques for making a winning presentation to colleagues or clients.
Marketing principles examined include:
- Creating, communicating and delivering value
- Managing customer relationships
- Reviewing financial statements
- Factors affecting customer decisions
- Advertising, public relations, personal selling and sales
DAY 5
Camp Impact concludes in a board of directors presentation in which students present their PharmaSim results before an expert panel of
judges. Prizes are awarded to the winning team. Certificates of Completion are issued at the end of the program.
