Executive MBA Information Session
Pearlstein Business Learning Center07.23.2008 @ 06:00 PM
[more info] | [register]
Executive MBA Information Session
Pearlstein Business Learning Center 40308.02.2008 @ 09:30 AM
[more info] | [register]
LeBow College of Business MBA Open House
Pearlstein Business Learning Center 10208.13.2008 @ 06:00 PM
[more info] | [register]
Camp Impact
June 23 - 27, 2008
How to Enroll
June 23 - 27, 2008
Camp Impact is a commuter program. Exceptional high school sophomores and juniors from southeastern Pennsylvania, southern New Jersey and northern Delaware are encouraged to apply.
Candidates must submit:
- An application form*
- A brief essay (1-2 typed pages)
- One letter of recommendation*
The tuition for Camp Impact has been generously underwritten by alumni scholarships.
Application Deadline is April 28, 2008.
Admission to the Camp LeBow programs is competitive. The acceptance rate for 2007 program applicants was 50 percent.
Preference is given to students with outstanding GPAs, exceptional standardized test scores (PSAT or SAT are considered)
and active involvement in extracurricular of community service activities.
For more information, please contact Jackie McCurdy, Assistant Director, Undergraduate Programs, at jmm67@drexel.edu or 215.895.6287.
*requires the free Adobe Reader
Drexel University's LeBow College of Business offers ambitious high school juniors and seniors an inside look at what it takes to deliver winning products to consumers — a requirement in any industry. Created in collaboration with LeBow College's Department ofMarketing, this exciting five-day summer program familiarizes students with the essential stages of marketing: developing a target audience, creating a product, promoting it, and delivering a great customer experience.
The Marketing Department at LeBow College of Business prepares students for rewarding careers in the dynamic field of marketing. Professional marketers research and identify target audiences, develop
products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution so that customers receive products and services where and when they want them, and manage the ongoing customer relationship. Marketing career opportunities abound in all types of organizations. Any organization that seeks to reach a particular audience or consumer group relies on the skills of marketers.
DAYS 1-4
Camp Impact participants learn the process for making major decisions in a marketing campaign, work with the PharmaSim computer program to simulate the design, launch and administration of a marketing
campaign for a product, and come to understand financial statements, which are used to measure the success of a product. Camp Impact includes a site visit with the marketing manager of a local enterprise.
Students also learn techniques for making a winning presentation to colleagues or clients.
Marketing principles examined include:
- Creating, communicating and delivering value
- Managing customer relationships
- Reviewing financial statements
- Factors affecting customer decisions
- Advertising, public relations, personal selling and sales
DAY 5
Camp Impact concludes in a board of directors presentation in which students present their PharmaSim results before an expert panel of
judges. Prizes are awarded to the winning team. Certificates of Completion are issued at the end of the program.
CONTACT INFO
