Center for Corporate Reputation Management
The Center for Corporate Reputation Management is the first center at a U.S. university to focus exclusively on issues related to reputation management.
The Center serves as a focal point for the exchange of theory and best practices among business leaders, professors and researchers.
Reputation management is a relatively new field for academic research and it is a topic for study in fields as diverse as marketing, management, economics, accounting, finance, communications, sociology, political science and cultural studies.
Today, damage to reputation is one of the greatest concerns of CEOs. Trust is critical in a market economy. Without trust, people do not invest; the best talent does not join a company; good employees leave; and the competitive position of the company erodes.