Center for Corporate Reputation Management

The Center for Corporate Reputation Management is the first center at a U.S. university to focus exclusively on issues related to reputation management.

The Center serves as a focal point for the exchange of theory and best practices among business leaders, professors and researchers.

Reputation management is a relatively new field for academic research and it is a topic for study in fields as diverse as marketing, management, economics, accounting, finance, communications, sociology, political science and cultural studies.

Today, damage to reputation is one of the greatest concerns of CEOs. Trust is critical in a market economy. Without trust, people do not invest; the best talent does not join a company; good employees leave; and the competitive position of the company erodes.

Center for Corporate Reputation Management News

July 23, 2014 Employees of the Market Basket chain of supermarkets rally against the removal of CEO Arthur T. Demoulas.
May 21, 2014 Research by Daniel Korschun, assistant professor of marketing at Drexel LeBow, supports the idea that “employee expectations of the companies they work for are dramatically expanding when it comes to
February 17, 2014 Corporate social responsibility is good for the bottom line.
May 8, 2013 Assistant Professor of Marketing Daniel Korschun, Ph.D., who was just honored with a top University teaching award, offers his students a “lifetime gurantee.”