Center for Corporate Reputation Management

The Center for Corporate Reputation Management is the first center at a U.S. university to focus exclusively on issues related to reputation management.

The Center serves as a focal point for the exchange of theory and best practices among business leaders, professors and researchers.

Reputation management is a relatively new field for academic research and it is a topic for study in fields as diverse as marketing, management, economics, accounting, finance, communications, sociology, political science and cultural studies.

Today, damage to reputation is one of the greatest concerns of CEOs. Trust is critical in a market economy. Without trust, people do not invest; the best talent does not join a company; good employees leave; and the competitive position of the company erodes.

College News

February 17, 2014 Corporate social responsibility is good for the bottom line.
May 8, 2013 Assistant Professor of Marketing Daniel Korschun, Ph.D., who was just honored with a top University teaching award, offers his students a “lifetime gurantee.”
April 10, 2013 Alexandra “Lexie” Miller, a Drexel LeBow senior counting down to her upcoming graduation this June, loves to travel and has big dreams. She’s been to 26 countries and 5 continents so far, and jokes with her parents about a future career involving running her own tourism company from Thailand, where she would like to live in a beach bungalow.
October 25, 2012 One of the country’s most respected leaders in branding, Marc Brownstein, president and CEO of the Brownstein Group, has been named the interim director of Drexel LeBow’s Center for Corporate Reputation Management.