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  • Past Event.
Apr 28

Drexel School of Economics Presents: Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs

Delivery Method: In Person
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Location:

Gerri C. LeBow Hall
220 Grand Meeting Room
3220 Market Street
Philadelphia, PA 19104

Registration Option:

General

Registration for this event has passed.

Join Drexel University School of Economics for the third lecture of this year’s series of academic presentations by distinguished economics scholars.

Dr. Preston McAfee, Director, Google Strategic Technologies, will discuss “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads?

Monday, April 28, 2014 5:00 p.m. Discussion 6:30 p.m. Reception

For more information about Dr. Preston McAfee’s research at Google: http://research.google.com/pubs/PrestonMcAfee.html

For Dr. Preston McAfee’s biography: http://en.wikipedia.org/wiki/Preston_mcafee

For more information about Drexel University School of Economics: https://www.lebow.drexel.edu/academics/disciplines/economics

Disciplines

Economics
Have Questions?

Cassandra Brown

Executive Director, Gupta Governance Institute and Office of Alumni Relations & Engagement

(215) 895-6294

Gerri C. LeBow Hall 588