Drexel School of Economics Presents: Dr. Preston McAfee, Director, Google Strategic Technologies: Digital Advertising: Benefits and Costs
Location:
Gerri C. LeBow Hall220 Grand Meeting Room
3220 Market Street
Philadelphia, PA 19104
Registration Option:
Join Drexel University School of Economics for the third lecture of this year’s series of academic presentations by distinguished economics scholars.
Dr. Preston McAfee, Director, Google Strategic Technologies, will discuss “Digital Advertising: Benefits and Costs”. This talk summarizes recent experimental results on the effectiveness of internet display advertising (graphic images on web pages). Three issues are considered: does the length of display time matter? Is it more effective to switch ads during a page view? What is the user cost of obnoxious or annoying ads?
Monday, April 28, 2014 5:00 p.m. Discussion 6:30 p.m. Reception
For more information about Dr. Preston McAfee’s research at Google: http://research.google.com/pubs/PrestonMcAfee.html
For Dr. Preston McAfee’s biography: http://en.wikipedia.org/wiki/Preston_mcafee
For more information about Drexel University School of Economics: https://www.lebow.drexel.edu/academics/disciplines/economics
Disciplines
Cassandra Brown
Executive Director, Gupta Governance Institute and Office of Alumni Relations & Engagement
(215) 895-6294
clb87@drexel.eduGerri C. LeBow Hall 588