Marketing Programs

Marketing is offered as a major for undergraduate B.S.B.A. students, a concentration for MBA students, and as a specialty within the Ph.D. in Business program.

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Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Faculty

Areas of expertise include brand and reputation management, as well as new media and customer relationships.

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Student Resources

Academic and extracurricular support for students.

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Featured Course

MKTG 357

Global Marketing

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Marketing News

May 20, 2013
Drexel LeBow Students and Professors Win $30,000 in Innovation Competition
Three teams of Drexel LeBow professors and students are dividing $30,000 in winnings for their proposed course innovations that take advantage of the technology and other enhancements featured in the College’s new 12-story academic center opening this fall.
May 15, 2013
PR and Marketing Students Work Together to Win Inaugural Case Competition
Before class one fateful morning, communications student Patrick Medeo began his daily routine by checking his email. His eyes widened as he read an invitation to participate in a PR/Marketing Case Competition, sponsored by LeBow College of Business and the College of Arts and Sciences.
May 8, 2013
Korschun Wins High Honors for Teaching
Assistant Professor of Marketing Daniel Korschun, Ph.D., who was just honored with a top University teaching award, offers his students a “lifetime gurantee.”
April 10, 2013
Better Know a LeBow Senior: Alexandra Miller
Alexandra “Lexie” Miller, a Drexel LeBow senior counting down to her upcoming graduation this June, loves to travel and has big dreams. She’s been to 26 countries and 5 continents so far, and jokes with her parents about a future career involving running her own tourism company from Thailand, where she would like to live in a beach bungalow.

Events, Seminars and Dissertations

May
31
Saejoon Kim
Marketing Department Research Seminar
Friday, May 31, 2013 - 10:30 - 11:50
3600 Market Street