Marketing Programs

Marketing is offered as a major for undergraduate B.S.B.A. students, a concentration for MBA students, and as a specialty within the Ph.D. in Business program.

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Job Market Candidates

Meet Drexel LeBow’s Marketing Ph.D. students who are currently on the job market.

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Marketing is one of the most dynamic areas of business because it focuses on satisfying the ever-changing wants and needs of people. Professional marketers research and identify target audiences, develop products and services, formulate pricing strategies, develop advertising and promotional campaigns, implement methods of distribution and manage ongoing customer relationships.

Career opportunities abound in all types of organizations, including manufacturing firms, wholesaling companies, retail stores, service organizations, banking and financial institutions, law and accounting firms, hospitals, colleges and universities, museums, chambers of commerce, professional sports teams, government agencies, charitable foundations, churches, and countless other settings. Any organization that seeks to reach a particular audience or consumer group needs the skills of marketers.

Nationally Ranked Program

Our undergraduate marketing program has been ranked 20th in the nation in the area of marketing management by BusinessWeek.

Faculty

Areas of expertise include brand and reputation management, as well as new media and customer relationships.

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Student Resources

Academic and extracurricular support for students.

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Featured Course

MKTG 638

New Prod Plan Strat & Dev

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Marketing News

May 29, 2013
Drexel LeBow Ph.D. Students Honored
Two Ph.D. students have recently been honored for their exceptional work at Drexel LeBow. Fifth-year Ph.D. candidate, Monique Bell, has won Drexel University’s 2013 Outstanding Doctoral Dissertation award, and Thomas Zylkin, an Economics Ph.D. student, has been recognized with Drexel’s 2013 Graduate Teaching Excellence Award.
May 20, 2013
Drexel LeBow Students and Professors Win $30,000 in Innovation Competition
Three teams of Drexel LeBow professors and students are dividing $30,000 in winnings for their proposed course innovations that take advantage of the technology and other enhancements featured in the College’s new 12-story academic center opening this fall.
May 15, 2013
PR and Marketing Students Work Together to Win Inaugural Case Competition
Before class one fateful morning, communications student Patrick Medeo began his daily routine by checking his email. His eyes widened as he read an invitation to participate in a PR/Marketing Case Competition, sponsored by LeBow College of Business and the College of Arts and Sciences.
May 8, 2013
Korschun Wins High Honors for Teaching
Assistant Professor of Marketing Daniel Korschun, Ph.D., who was just honored with a top University teaching award, offers his students a “lifetime gurantee.”