Marketing

Education

BS Business Administration - Temple University 1966
MBA Marketing - Temple University 1968
Ph.D. Marketing - Temple University 1974

Selected Works

Articles

Dimitrova, Boryana , Rosenbloom, Bert and Andras, Trina Larsen . “Does the Degree of Retailer International Involvement Affect Retailer Performance?” International Review of Retail Distribution and Consumer Research . (forthcoming)

Dimitrova, Boryana and Rosenbloom, Bert . “Retailer Brand Image Building: Evidence from Two European Retailers” JOURNAL OF EUROMARKETING . (forthcoming)

Dimitrova, Boryana , Rosenbloom, Bert and Andras, Trina Larsen . “Globalization and Consumer Stor Choice in Central and Eastern European Transition Economies” Jouranl of Euromarketing 22.3 (Fall 2013):4-25

Rosenbloom, Bert . “Functions and Institutions: The Roots and the Future of Marketing Channels” JOURNAL OF MARKETING CHANNELS 20.3 (Jul 2013):191-203

Jiang, Pingjun and Rosenbloom, Bert . “Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence” RESEARCH IN CONSUMER BEHAVIOR Vol 15.No. 1 (2013):353-389

Smith, Brent , Larsen Andras, Trina and Rosenbloom, Bert . “Transformational Leadership: Managing the 21st Century Sales Force” PSYCHOLOGY & MARKETING 29.6 (Jun 2012):434-444

Rosenbloom, Bert and Dimitrova, Boryana . “The Marketing Mix Paradigm and the Dixonian Systems Perspective of Marketing” JOURNAL OF HISTORICAL RESEARCH IN MARKETING 3.1 (Feb 2011):53-66

Dimitrova, Boryana and Rosenbloom, Bert . “Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?” JOURNAL OF MARKETING CHANNELS 17.2 (Apr 2010):157-176

Rosenbloom, Bert . “Six Classic Distribution Paradigms: Implications for Global Marketing Channel Strategy” SYMPHONYA REVIEW 2. (Apr 2010):1-11

Smith, Brent , Larsen Andras, Trina , Rosenbloom, Bert and Andras, Trina . “Understanding Cultural Frames in the Multicultural Sales Organization: Prospects and Problems for the Sales Manager” JOURNAL OF TRANSNATIONAL MANAGEMENT 14.4 (Fall 2009):277-291

Rosenbloom, Bert and Larsen, Trina . “Wholesalers as Global Marketers” JOURNAL OF MARKETING CHANNELS 15.4 (Fall 2008)

Rosenbloom, Bert . “The Wholesaler’s Role in the Marketing Channel: Disintermediation vs. Reintermediation.” INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION AND CONSUMER RESEARCH 17.4 (Sep 2007):327-339

Rosenbloom, Bert . “Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems” INDUSTRIAL MARKETING MANAGEMENT 36.1 (Jan 2007):4-9

Mehta, Rajiv , Larsen Andras, Trina , Rosenbloom, Bert and Ganitsky, Joseph . “The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances” INDUSTRIAL MARKETING MANAGEMENT 35.2 (2006):156-165

Jiang, Pingjun and Rosenbloom, Bert . “Customer Intention to Return Online: Price Perception, Attribute-Level Performance and Satisfaction Unfolding Over Time.” EUROPEAN JOURNAL OF MARKETING 39.2 (Jan 2005):150-174

Books

Rosenbloom, Bert . Marketing Channel: Management View 8th International edition Mason. Ohio:South-Western, Apr 2013

Rosenbloom, Bert . Marketing Channels: A Management View, 8th edition New York:Thomson/Southwestern, Feb 2012

Rosenbloom, Bert . Marketing Channels: A Management View 7th ed. .:International Thomson Press, Sep 2004

Rosenbloom, Bert . Marketing Channels: A Management View, 7th Edition :Thomson/Southwestern, Sep 2003

Rosenbloom, Bert . Marketing Channels: A Management View 6th Edition :Dryden Press/Harcourt Brace, Sep 1999

Cases

Rosenbloom, Bert . “JC Penney: Facebook as a Marketing Channel” Marketing Channels: A Management View 8th edition Ed. . Mason, Ohio:Thomson/Southwestern, .

Rosenbloom, Bert . “Nespresso: Direct Channel Strategy and Brand Equity” Marketing Channels: A Management View 8th edition Ed. . Mason, Ohio:Thomson/Southwestern, .

Rosenbloom, Bert . “Best Buy: Dealing With Intertype Competition” MARKETING CHANNELS: A MANAGEMENT VIEW 8th EDITION Ed. . MASON, OHIO:THOMSON/SOUTHWESTERN, Feb 2012.

Rosenbloom, Bert . “Grainger: The Wholesaler’s Role In 21st Century Marketing Channels” MARKETING CHANNELS: A MANAGEMENT VIEW 8thEDITION Ed. . MASON, OHIO:THOMSON/SOUTHWESTERN, Feb 2012.

Rosenbloom, Bert . “Apple Computer Corp.” Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :2

Rosenbloom, Bert . “Innovative Toys” Marketing Channels: A Management View, 7th edition Ed. . Mason, Ohio:Thomson/Southwestern, Aug 2004. :7

Rosenbloom, Bert . “The Grateful Dead” Marketing Channels: A Management View, 5th ed. Ed. . Fort Worth:Dryden Press/Harcourt Brace, Sep 1995.

Presentations

Rosenbloom, Bert . The Emergence and Evolution of Disruptive Institutions: Theortical Inferences from the Early Marketing Luterature EBHA 2013 : Uppsala, Sweden, Aug 2013

Chang, Hua , Rosenbloom, Bert , Kwak, Hyokjin and Zhang, Lingling . Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective American Marketing Association Educators Conference 2013 : Boston, MA Aug 2013

Rosenbloom, Bert . Marketing Institutions: A Core Focus of the Founding Fathers of Marketing (1912-1925) Academy of Marketing Science Annucal Conference : New Orleans, LA Jul 2012

Dimitrova, Boryana , Rosenbloom, Bert and Larsen Andras, Trina . Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies International Management Development Association 20th World Business Congress : Poznan Poland, Jul 2011

Rosenbloom, Bert and Larsen Andras, Trina . Wholesalers as Global Marketers: Creating Cross Cultural Channel Flows in International B2B Markets 2010 AMS Cultural Perspectives in Marketing Conference, IESEG : Lille, France, Jul 2010

Rosenbloom, Bert and Larsen Andras, Trina . The Wholesaler’s Role in Global Distribution 2009 AMS World Marketing Conference : Oslo, Norway, Jul 2009

Smith, Brent , Rosenbloom, Bert and Larsen Andras, Trina . Leadership Styles in Channels of Distribution: … Academy of Marketing Science 2009 Conference : , May 2009

Rosenbloom, Bert . Classic and Contemporary Distribution Channel Paradigms: Implications for Multi-Channel Strategy and Structure Seminar to Facult and Graduate Students, Unviersity of Ryukyus, Okinawa, Japan : Okinawa, Japan, Mar 2008

Rosenbloom, Bert and Larsen, Trina . The Wholesalers Role in Global Marketing International Conference on Global Business Innovation and Development : Rio de Janeiro, Brazil, Jan 2008

Rosenbloom, Bert . Marketing Channel Paradigms and the Future of Online vs. Conventional Distribution Seminar for Faculty and Graduate Students, Trinity College, University of Dublin : Dublin, Ireland, Oct 2007

Rosenbloom, Bert . Marketing Channel Paradigms: Implications for Conventional and Online Distribution Strategy and Structure Seminar for Faculty and Graduate Students, Institute for Retail Studies, University of Stirling, Scotland : Stirling, Scotland, Oct 2007

Rosenbloom, Bert . The Whole Truth About Wholesaling Research Frontiers in Wholesale Distribution : Dublin, Ireland, Sep 2006

Proceedings

Dimitrova, Boryana , Rosenbloom, Bert and Andras, Trina . Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies Twentieth Annual World Business Congress of the IMDA Apr 2011 :

Rosenbloom, Bert and Jiang, Pingjun . Consumer Knowledge and External Pre-Purcahse Informatino Search: A Meta-Analysis of the Evidence American Marketing Association Aug 2010 American Marketing Association:

Chang, Hua , Rosenbloom, Bert , Kwak, Hyokjin and Zhang, Lingling . Toward a Better Understanding of Customers’ Reactions to Online Service Faulure: A Psychological Contracts Perspective American Marketing Association Conference 2013 May 2013 American Marketing Association:Aug 2013

Rosenbloom, Bert . Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective American Marketing Assoc. Educators Conference 2013 May 2013 American Marketing Association:Aug 2013

Chang, Hua , Rosenbloom, Bert , Kwak, Hyokjin and Zhang, Lingling . Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective American Marketing Assoc. Educators Conference 2013 May 2013 American Marketing Association:Aug 2013

Rosenbloom, Bert . Toward a Better Understanding of Customer Reactions to Online Failures: A Psychological Contracts Perspective American Marketing Assoc. Educators Conference 2013 May 2013 American Marketing Association:Aug 2013

Dimitrova, Boryana and Rosenbloom, Bert . “Does the Degree of Global Retail Involvement Affect Retail Performance?.” AMA Global Marketing SIG 2012 Feb 2012 :Feb 2012

Dimitrova, Boryana and Rosenbloom, Bert . Factors Inhibiting the Standardization of Global Channel Strategy Academy of Marketing Science May 2010 Academy of Marketing Science:May 2010

Smith, Brent , Larsen Andras, Trina and Rosenbloom, Bert . Adaptive Leadership for Fostering Quality Relationships in Culturally Diverse Sales Organizations 2009 Academy of Marketing Science Conference Feb 2009 AMS:May 2009

Rosenbloom, Bert . Intergrating Online and Conventional Distribution Channels: Opportunities and Challenges Global Business and Technology Assoc. 2006 International Conference Mar 2006 :Mar 2006

Rosenbloom, Bert . E-Commerce and the Multi-Channel Challenge Pan-Pacific Conference XXII May 2005 :May 2005

Conferences

IMDA World Business Congress 2014, Organizer Jun 24, 2014 - Jun 28, 2014

IMDA World Business Congress, Organizer Jul 04, 2012 - Jul 08, 2012

IMDA Twenty Second World Business Congress , Organizer Jun 25, 2013 - Jun 29, 2013

AMS Annual Conference, Panelist May 15, 2012 - May 19, 2012

Twentieth Annual World Business Congress of IMDA, Organizer Jul 03, 2011 - Jul 07, 2011

Nineteenth Annual World Business Congress of IMDA, Organizer Jul 13, 2010 - Jul 17, 2010

AMS World Marketing Congress, Organizer Jul 06, 2009 - Jul 12, 2009

IMDA World Business Conference, Organizer Jul 01, 2009 - Jul 05, 2009

Annual Conference Academy of Marketing Science, Organizer May 11, 2009 - May 14, 2009

AMA Global Business Innovation & Development Conference, Other Jan 16, 2008 - Jan 19, 2008

The Seventh Annual International Business Research Conference, Panelist Feb 09, 2007 - Feb 10, 2007

Professional Experience

Academic-International Journa l of Consumer Marketing Editoral Board Sep 1988 -
Academic-Journal of Transnational Management Editoral Board Sep 1993 -
Academic-Duttweiler Institute of Marketing and Retailing Advisory Board St. Gallen Nov 2000 -
Academic-Journal of Marketing Channels Editoral Board Sep 2001 -
Memberships/Board-RESHARE Corporation Advisory Board Minneapolis MI Apr 2002 -
Academic-Industrial Marketing Management Editoral Board Sep 2002 -
Academic-Psychology & Marketing Editoral Board Aug 2003 -
Memberships/Board-McKee Group Advisory Board Media PA Apr 2006 -
Academic-Trinity College at the University of Dublin Seminar Leader Dublin Ireland Oct 2007 -
Academic-Journal of Marketing Channels Guest Editor Jan 2008 -
Academic-University of Ryukyus Seminar Leader Okinawa Mar 2008 -