Marketing

Daniel Korschun is an Assistant Professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow.

Dr. Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).

He works with companies to develop innovative CSR practices that generate value for both the company and society.

Education

BA Psychology - Brandeis University 1992
MBA - L’Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Selected Works

Articles

Korschun, Daniel , Bhattacharya, CB and Swain, Scott D. . “Corporate Social Responsibility, Customer Orientation, and Job Performance of Frontline Employees” JOURNAL OF MARKETING 78. (forthcoming)

Reavey, Brooke , Howley, Michael J. and Korschun, Daniel . “An Exploratory Study of Stalled Relationships Among Art Museum Members” INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING 18.2 (May 2013):90-100

Korschun, Daniel and Du, Shuili . “Virtual Corporate Social Responsibility Dialogs: A Framework and Propositions” JOURNAL OF BUSINESS RESEARCH 66.9 (Winter 2012)1494–1504

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “Maximizing ROI from Corporate Responsibility” EUROPEAN FINANCIAL REVIEW . (Jan 2012)

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . “What Really Drives Value in Corporate Responsibility” MCKINSEY QUARTERLY . (Dec 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “How to Co-Create Corporate Responsibility Strategy” ETHICAL CORPORATION .November (Nov 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “The Next Challenge for Corporate Responsibility” EFMD GLOBAL FOCUS 5.3 (Oct 2011):44-47

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . “Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives” JOURNAL OF BUSINESS ETHICS 85. (Mar 2009):257-272

Bhatacharya, CB and Korschun, Daniel . “Stakeholder Marketing: Beyond the Four Ps and the Customer” JOURNAL OF PUBLIC POLICY & MARKETING 27.1 (Mar 2008):113-116

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “Using Corporate Social Responsibility to Win the War for Talent” SLOAN MANAGEMENT REVIEW 49.2 (Jan 2008):37-44

Sen, Sankar , Bhattacharya, CB and Korschun, Daniel . “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 34.2 (Spring 2006):158-166

Dong, Weimin , Du, Shuili and Korschun, Daniel . “Conference Summary: Integrating Social Responsibility and Marketing Strategy” MARKETING SCIENCE INSTITUTE RESEARCH REPORTS 2003.4 (Nov 2003)

Books

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh… Cambridge, U.K.:Cambridge University Press, Nov 2011

Cases

Korschun, Daniel . “Channel Design for an Intangible Service” Marketing Channels: A Management View 8th ed. Ed. Bert Rosenbloom. New York:Thomson/Southwestern , Sep 2011. :6

Chapters

Du, Shuili , Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . “Leveraging Corporate Social Responsibility To Maximize Social Value” Handbook of Persuasion and Social Marketing Ed. David Stewart. Santa Barbara, CA:Praeger Publishers, Jul 2014.

Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . “Stakeholder-Centricity: Managing Sustainability Successfully” Sustainability Management – sustainable and stakeholder-oriented value Ed. Frank Keuper and Fritz Neumann. Germany:-, Jun 2013.

Presentations

Korschun, Daniel . Innovation and Corporate Social Responsibility Wharton Social Impact Conference 2012 : Philadelphia, PA Feb 2012

Korschun, Daniel . Enhancing Stakeholder Relationships Through Corporate Social Responsibility Wharton Executive Development Program : Philadelphia, PA Sep 2011

Korschun, Daniel . Discussant: Sustainabilty and the Political / Social Environment 11th Annual Strategy and the Business Environment (SBE) Conference : The Wharton School, Philadelphia, PA May 2011

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh… UNICEF: The 2011 Fundraising Forum : Athens, Greece, Mar 2011

Korschun, Daniel . The Psychology Behind Stakeholder Reactions to Corporate Social Responsibility Northeastern University Marketing Group Seminar Series : Boston, MA Nov 2010

Korschun, Daniel , Bhattacharya, CB , Sen, Sankar and Swain, Scott . WHEN AND HOW DOES CORPORATE SOCIAL RESPONSIBILITY ENCOURAGE CUSTOMER ORIENTATION? Stakeholder Marketing Symposium : Boston, MA Oct 2008

Proceedings

Korschun, Daniel and Wang, Wenling . Being Different at Making a Difference 2010 Corporate Identity/Associations Research Group Convening Jan 2011 :Apr 2011

Conferences

Corporate Identity / Associations Research Group International Conference, Co-Chair Sep 08, 2011 - Sep 10, 2011

Awards

2013 Finalist: Architech Teaching and Technology Competition (LeBow College of Business)
2013 Winner: Allen Rothwarf University Award for Teaching Excellence (Drexel University)
2013 Grantee: Oxford University Centre for Corporate Reputation (Oxford University-Said Business School)
2013 Fellow, Center for Corporate Governance (2012-present) (LeBow College of Business)
2013 Fellow, Center for Corporate Reputation Management (2008-present) (LeBow College of Business)
2012 Recipient: Emerald’s 2012 Citation of Excellence Awards: top 50 article for impact among articles from 300 journals worldwide (Emerald Publishing Group)
2012 Grantee: Hertz Corporation and WCAI Research Opportunity (Wharton Customer Analytics Initiative)
2012 Recipient: Best Paper Award (2nd) (International Marketing Conference, Calcutta, India)
2012 Grantee: LeBow Center for Corporate Reputation Management (LeBow Center for Corporate Reputation Management)
2012 Winner: LeBow Excellence in Teaching Award (LeBow College of Business)

Areas of Expertise

  • Brand and Corporate Reputation Management
  • Corporate Social Responsibility
  • Internal Marketing
  • Marketing Strategy
  • Relationship Marketing