Marketing Department
Education
BSE - The Wharton School, University of Pennsylvania 2001
BS - School of Engineering and Applied Science, University of Pennsylvania 2001
MS - The Wharton School, University of Pennsylvania 2004
Ph.D. - The Wharton School, University of Pennsylvania 2006
Selected Works
Articles
Schweidel, David A. and Knox, George . “Incorporating Direct Marketing Activity into Latent Attrition Models” Marketing Science . (forthcoming)
Van Oest, Rutger and Knox, George . “Extending the BG/NBD: A Simple Model of Purchases and Complaints” INTERNATIONAL JOURNAL OF RESEARCH MARKETING 28.1 (Mar 2011):30-37
Bell, David R. , Corsten, Daniel and Knox, George . “From Point-of-Purchase to Path-to-Purchase: How Pre-Shopping Factors Drive Unplanned Buying” JOURNAL OF MARKETING 75. (Jan 2011):31-45
Knox, George and Eliashberg, Jehoshua . “The Consumer’s Rent vs. Buy Decision in the Rentailer” INTERNATIONAL JOURNAL OF RESEARCH MARKETING 26.2 (Jun 2009):125-35
Gans, Noah , Knox, George and Croson, Rachel . “Simple Models of Discrete Choice and Their Performance in Bandit Experiments” Manufacturing & Service Operations Management 9.4 (Sep 2007):383-408
Professional Experience
Academic-Tilburg University Assistant Professor of Marketing Tilburg Sep 2006 - Sep 2011
Grants
From Point-of-Purchase to Path to Purchase: How Shopping Missions Drive In-Store Buying. (Marketing Science Institute and Association of Consumer Research, Shopper Marketing Grant #4-1653) $13,500 Sep 2010
Shopping Mission and Buying Behavior: A Cross Country Comparison (International Commerce Institute-Unilever Research Grant) $20,000 Sep 2010
WWW Resources
Areas of Expertise
- Direct Marketing
- Marketing Models
- Marketing Research
- Non-Profit Marketing
- Relationship Marketing
- Retailing and Retail Management