Marketing

Education

BA Social Work/ Biology - Assumption College Worcester, MA 1979
BS Physician Assistant - SUNY-Stony Brook Stony Brook, NY 1981
MBA - University of Maine Orono, ME 2000
Ph.D. Business Administration - Arizona State University Tempe, AZ USA 2005

Selected Works

Articles

Howley, Michael J.. “Metrics Malpractice” PHARMACEUTICAL EXECUTIVE . (forthcoming)

Howley, Michael J.. “The Next Generation of Clinical Trial Performance Metrics” Applied Clinical Trials . (Feb 2013)

Howley, Michael J. and Malamis, Peter . “High Performing Study Startups” Applied Clinical Trials . (Feb 2014)

Howley, Michael J. and Malamis, Peter . “Performance Measurement You Can Use (and believe)” Clinical Leader . (Oct 2013)

Howley, Michael J., Morgan, Felicia N, McCabe, Deborah , Steward, Michelle and McCabe, Jim . “The Influence of Different Types of Cues-to-Action on Vaccination Behavior in an Epidemic” JOURNAL OF MARKETING THEORY & PRACTICE 18.2 (Spring 2010):191-208

Howley, Michael J.. “The Use of Apology in Health Care” Journal of Medical Marketing 9. (Oct 2009):279-289

Presentations

Howley, Michael J., Reavey, Brooke and Korschun, Daniel . An Exploratory Study of Failed Relationship Transitions in Nonprofit Service Patrons American Marketing Association 2010 Summer Educators Conference : Boston , MA Aug 2010

Howley, Michael J., Steward, Michelle , Morgan, Felicia and McCabe, Deborah . A Marketing Perspective on Vaccination Public Policy in an Epidemic ACR Latin America : Brazil, Jul 2008

Howley, Michael J., Brown, Stephen W. and Ward, James . Getting Over It: A Forgiveness Perspective AMA Frontiers in Services : San Francisco, CA Oct 2007

Howley, Michael J.. Designing Services for the Aging Consumer Frontiers in Services : Brisbane, Australia, Jul 2006

Howley, Michael J.. Invited Commentary on “The Cell Biology Revolution Reveals the New Way to Practice Medicine Frontiers in Services : Brisbane Australia, Jul 2006

Brown, Stephen W., Howley, Michael J., Jarvis, Cheryl and Ward, James . The Financial Implications of Service Failure and Recovery Annual Compete Through Service Symposium : Phoenix, Arizona Nov 2005

Conferences

Clinical Trial Oversight Summit, Speaker Jun 02, 2014 - Jun 04, 2014

Professional Experience

Other -Family Practice Physician Assistant Jan 1984 - Oct 1995
Other -Surgical Sub-Specialties Clinical Physician Assistant Oct 1992 - Aug 2001
Other -Vascular Surgery P.A. Practice Manager Bangor ME Aug 1995 - Feb 1998
Other -Surgical Services Owner Bangor ME Feb 1998 - Jul 2001

Awards

2010-2012 Distinguished Teaching Fellow, Center for Teaching Excellence (Drexel University - LeBow College of Business)
2009 Excellence in Teaching Award (Drexel University)

Areas of Expertise

  • Health Care Marketing
  • Services Marketing
  • The Business of Health Care
  • The Impact of Health Reform on the Delivery of Medical Services