Marketing

Education

BE Mechanical Engineering - Delhi University 1985
MBA Marketing and Finance - Indian Institute of Management-Calcutta 1988
Ph.D. Marketing - University of Illinois at Urbana-Champaign 1996

Selected Works

Articles

Feng, Shan , Suri, Rajneesh and Bell, Monique . “Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance” PSYCHOLOGY & MARKETING . (forthcoming)

Xia, Lan and Suri, Rajneesh . “Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options” JOURNAL OF SERVICE RESEARCH . (forthcoming)

Long-Tolbert, Sylvia , Kohli, Chiranjeev S and Suri, Rajneesh . “Who Pays the Price for Loyalty? The Role of Self-Consciousness ” JOURNAL OF PRODUCT & BRAND MANAGEMENT . (forthcoming)

Puccinelli, Nancy , Chandrashekran, Rajesh , grewal, dhruv and Suri, Rajneesh . “Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions” JOURNAL OF RETAILING 89.2 (Jun 2013):115-125

Suri, Rajneesh , Monroe, Kent B and Koc, Umit . “Math Anxiety and its Effects on Consumers’ Preference for Price Promotion Formats” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 41.3 (May 2013):271-282

Suri, Rajneesh and Thakor, Mrugank . ““Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions” PSYCHOLOGY & MARKETING 30.2 (Feb 2013):121-132

Kohli, Chiranjeev S., Thomas, Sunil and Suri, Rajneesh . “Are You in Good Hands? Slogan Recall: What Really Matters” JOURNAL OF ADVERTISING RESEARCH 53.1 (Feb 2013):31-42

Chandrashekran, Rajesh and Suri, Rajneesh . “Effects of Gender and Price Knowledge on Offer Evaluation and Channel Transition in Retail and e-Tail Environments” JOURNAL OF PRODUCT & BRAND MANAGEMENT 21.3 (May 2012):215-225

Suri, Rajneesh , Cai, zhen , Monroe, Kent B. and Thakor, Mrugank . “Retailers’ Merchandise Organization and Price Perceptions” JOURNAL OF RETAILING 88.1 (Mar 2012):168-79

Kohli, Chiranjeev S and Suri, Rajneesh . “Price is Right? Guidelines for Pricing to Enhance Profitability” BUSINESS HORIZONS 54.6 (Nov 2011)563–573

Thakor, Mrugank , Suri, Rajneesh and Saleh, Katayoun . “Effects of Service Setting and Other Consumers’ Age on the Service Perceptions of Young Consumers” JOURNAL OF RETAILING 84.2 (Jun 2008):137-149

Kohli, Chiranjeev S., Leuthesser, Lance and Suri, Rajneesh . ” Got Slogan? Guidelines for Creating Effective Slogans” BUSINESS HORIZONS 50.5 (Sep 2007):415-422

Suri, Rajneesh , Kohli, Chiranjeev S. and Monroe, Kent B. “The Effects of Perceived Scarcity on the Evaluation of Prices” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 35.1 (Mar 2007):89-100

Books

Marn, Michael , Roegner, Eric V., Suri, Rajneesh and Zawada, Craig C.. Pricing Advantage Workbook :John Wiley & Sons, Inc, Oct 2004

Chapters

Suri, Rajneesh , Swaminathan, Srinivasan and Monroe, Kent B. “Price Communications in Online and Print Coupons: An Empirical Analysis” Legends in Marketing: Kent B. Monroe Ed. Jagdish N Sheth. USA:Sage, Jun 2011.

Suri, Rajneesh , Long, Mary and Monroe, Kent B. “The Impact of the Internet and Consumer Motivation on Evaluation of Prices” Legends in Marketing: Kent B. Monroe Ed. Jagdish N Sheth. USA:Sage, Jun 2011.

Suri, Rajneesh . “Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles” Legends in Marketing: Kent B. Monroe Ed. Jagdish N Sheth. USA:Sage, Jun 2011.

Kohli, Chiranjeev S., Leuthesser, Lance and Suri, Rajneesh . “2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand” Creating Strategic Brand Alliances Ed. Henrik Uggala. Sweden:Brand Management Publishing Group, Nov 2005. :35-47

Suri, Rajneesh and Monroe, Kent B.. “Consumers’ Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles” Optimal Bundling: Market Strategies for Improving Economic Performance Ed. Ralph Fuerderer, Andreas Hermann & Georg Wuebker. New York:Springer-Verlag, Sep 1999.

Presentations

Suri, Rajneesh , Feng, Shan and Bell, Monique . Effects of Classical Music on Avoidance of Pric… American Marketing Association : Boston, MA Aug 2013

Suri, Rajneesh and Kohli, Chiranjeev S. Can you Hear Me Now? Antecedents of Slogan Recall Academy of Marketing Science Conference : Coral Gables, May 2011

Suri, Rajneesh , Thakor, Mrugank and Koc, Umit . Do “Locally Made” Products Affect P… Association for Consumer Research : Jacksonville, FL Oct 2010

Suri, Rajneesh , Cai, zhen , Monroe, Kent B and Thakor, Mrugank . Retailers’ Sorting on Price and Brand Names: Effects on Price Perceptions AMA Summer Conference : Boston, MA Aug 2010

Koc, Umit and Suri, Rajneesh . Price Drops and Price Unfairness Perceptions Academy of Marketing Science Annual Conference : Portland, OR May 2010

Proceedings

Feng, Shan and Suri, Rajneesh . Context Effects and Prior Knowledge in Consumers Price and Quality Judgment Drexel University Pricing Conference Sep 2008 :Sep 2008

Cai, zhen and Suri, Rajneesh . The Effects of Multiple Discounts on Consumers Product Judgments Drexel University Pricing Conference Sep 2008 :Sep 2008

Conferences

Drexel University Behavioral Pricing Conference, Co-Chair Sep 19, 2008 - Sep 20, 2008

Academy of Marketing Science—Pricing Track, Chair May 24, 2006 - May 27, 2006

Academy of Marketing Science—Pricing and Value Track, Co-Chair May 20, 2000 - May 13, 2000

Awards

2009 2009 Hormel Meritorious Teaching Award (Marketing Management Association)

Areas of Expertise

  • Consumer Behavior
  • Pricing and Promotions

College News

April 9, 2014