Management

Education

BA Liberal Arts - Pennsylvania State University University Park, PA 1977
MS Management Science - Lehigh University Bethlehem, PA 1981
DBA - Argosy University Sarasota, FL 2008

Selected Works

Articles

Masterfano, Michele, Effect of Participation in Business Membership Organizations on the Size and Occupational Diversity of Entrepreneurs’ Core Business Discussion Network. Journal of Small Business Strategy 22 (Forthcoming) 71-91.

Masterfano, Michele, Effects of participation in paid membership organizations on entrepreneurs’ core network size and heterogeneity. Proceedings of Usasbe 2012 (Feb 2012):

Masterfano, Michele, Effects of participation in paid membership organizations on entrepreneurial success. New England Journal of Entrepreneurship 14 (Sep 2011):

Books

Masterfano, Michele, Effective Business Planning: A Structured Approach. Dubuque, IA: Kendall-Hunt, (2010):

Supplements

Masterfano, Michele, Principles of Marketing, “Instructor’s Manual with Video Guide.” New York: Pearson Prentice Hall.

Masterfano, Michele, Marketing: An Introduction, “Instructor’s Resource Manual with Video Case Notes.” New York: Pearson Prentice Hall.

Professional Experience

Corporate-AT&T Manager Jun 1981 - Jan 1998
Other -Michele Masterfano Marketing, Inc. President Philadelphia PA Jan 1998 -

Areas of Expertise

  • Business Planning
  • Marketing Research
  • Marketing Strategy
  • Social Capital
  • Social Networking