Marketing

Courses

MKTG 201 - Introduction to Marketing Management

Level: Credits: 4.0

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

n/a

Not repeatable for credit

Cannot enroll if classification is Freshman

25 weeks 4 days ago

MKTG 301 - Introduction to Marketing Management

Level: UG Credits: 4.00

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

n/a

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

15 weeks 6 hours ago

MKTG 321 - Selling and Sales Management

Level: UG Credits: 4.00

Covers planning, direction, and control of the personal selling activities of an organization, including recruiting, selecting, training, equipping, assigning, routing, supervising, compensating, motivating, leading, and evaluating a sales force.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 322 - Advertising & Integrated Marketing Communicat

Level: UG Credits: 4.00

Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 324 - Mktg Chan & Distrib Sys

Level: UG Credits: 4.00

Examines philosophies, concepts, principles, and methods that must be employed to achieve maximum effectiveness and efficient.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 326 - Marketing Insights

Level: UG Credits: 4.00

Applies analytical tools in the investigation of marketing problems. Emphasizes systematic research design, gathering, and interpretation of information for marketing decision-making.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

5 weeks 6 hours ago

MKTG 344 - Professional Personal Selling

Level: UG Credits: 4.00

Prepares students for business-to-business personal selling careers. Uses role-playing and experiential exercises to teach the latest strategies and tactics in prospecting and qualifying, planning sales calls, approaching prospects, making sales presentations, negotiating resistance, confirming and closing "win-win" agreements, and servicing customers to ensure satisfaction.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 347 - New Product Development

Level: UG Credits: 4.00

Analyzes the process of discovering new product opportunities and creating new product ideas that are strategically sound. Covers demand analysis, futuristics, new product strategy, creativity techniques, product evaluation, interacting with research and development departments, and developing a marketing plan.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 348 - Services Marketing

Level: UG Credits: 4.00

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service-oriented industries such as health care, transportation, finance, law, consulting, education, training, tourism, security, entertainment, and hospitality within a global macroenvironment.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 355 - Interactive Marketing

Level: UG Credits: 4.00

Addresses the principles, techniques, and methods of direct, interactive marketing in an era of emerging global technologies. Emphasizes field work, projects, and presentations.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 356 - Consumer Behavior

Level: UG Credits: 4.00

Applies contemporary behavioral science to consumer decision-making, including the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 357 - Global Marketing

Level: UG Credits: 4.00

Examines international involvement of companies from exporting to the multinational enterprise stage. Covers the nature of international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers and agreements; and the cultural, political, legal, ethical, and technological barriers.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

25 weeks 4 days ago

MKTG 362 - Brand and Reputation Management

Level: UG Credits: 4.00

The course focuses on the strategic management of product and organization brands, both corporate and non-profit, and how one can build brands that are highly distinguished reputationally to enhance financial value, attract and keep top talent and build relationships with customers, communities, and other key stakeholders.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 364 - Marketing for New Ventures

Level: UG Credits: 4.00

Examines the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners, managers at large companies, and social entrepreneurs.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 365 - New Media Marketing

Level: Credits: 4.0

Marketing practices have dramatically shifted with the rise of social media & the proliferation of devices, platforms & applications. This rapidly changing environment presents new opportunities & challenges for marketers. Through a combination of case studies, best practice examples, & the development of social & digital media marketing plans, students learn how the elements of a digital strategy work together with traditional media to attract prospective customers.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 366 - Customer Analytics

Level: Credits: 4.0

Customer analytics is about applying (often simple) models to understand and predict customer behavior. Firms have access to more information about their customers than ever before. But data alone should not be confused for knowledge. The role of the model is to summarize patterns and generate predictions of customer behavior in the future. We will use simple models from probability theory and stochastic processes as a lens through which to view customer behavior.

STAT 201 [Min Grade: C-] or STAT 205 [Min Grade: C-]

Not repeatable for credit

n/a
1 year 5 weeks ago

MKTG 367 - Data-Driven Digital Marketing

Level: Credits: 4.0

This course will provide students with an overview of the rapidly-emerging field of digital marketing. Since digital marketing is constantly changing, students will become proficient at learning about new digital marketing platforms, how each channel is used to communicate with customers and be able to develop a list of key questions to ask about any new marketing medium. Because data and analytics are an important component of digital marketing, students will also become proficient at using data to evaluate a marketing campaign. One of the best ways to assess marketing strategies is through A/B testing and students will become expert at planning, analyzing and reporting A/B tests. We will also discuss strategies for integrating data-based decision making into organizations.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman

5 weeks 6 hours ago

MKTG 368 - Corporate Responsibility Management

Level: Credits: 4.0

Companies increasingly think about their responsibility to have positive impact on society and the environment. In fact, some have argued that this is a sure path to business performance. In actuality, managing corporate responsibly is filled with pitfalls, contradictions, and dilemmas. This course will examine both the opportunities and dangers for leaders at companies large and small.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman

5 weeks 6 hours ago

MKTG 380 - Seminar in Marketing Strategy

Level: UG Credits: 4.00

Builds upon marketing concepts learned in other courses and presents an integrated approach to marketing strategy. Uses a number of real-life cases and requires students to work in groups and make project presentations.

MKTG 301 [Min Grade: C-] or MKTG 201 [Min Grade: C-]

Not repeatable for credit

Can enroll if classification is Senior.

25 weeks 4 days ago

MKTG 601 - Marketing Strategy & Planning

Level: GR Credits: 3.00

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

BUSN 502 [Min Grade: C] or (BUSN 507 [Min Grade: C] and BUSN 508 [Min Grade: C])

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 606 - Customer Analytics

Level: Credits: 3.0

This course is designed to give you the powerful, cutting-edge tools to leverage customer data for actionable managerial insights. The course will cover how to handle cases where there is almost no data, i.e., estimating a model on a data diet, and how to infer behavior when we only have summary statistics. You will develop the necessary skills by learning the basic building blocks from stochastic processes and probability distributions, such as the Binomial, Poisson, and the exponential distribution. You will also learn how to estimate these models and evaluate their predictions using Excel.

MKTG 601 [Min Grade: C] and (STAT 601 [Min Grade: C] or STAT 610 [Min Grade: C])

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 607 - Marketing Experiments

Level: Credits: 3.0

Focused at the intersection of marketing strategy and marketing analytics students will develop skills that will allow them to design, execute, analyze and communicate A/B and multivariate tests, designed to provide definitive answers to business questions like, Which advertisement should we use?, How much should we be willing to spend on an advertisement?, Which product design should we go with? Students will gain fluency in executing statistical methods including confidence intervals, regression, optimal design, and sequential experimentation. Students will become adept at communicating data-based conclusions to business leaders and will devise strategies for developing a culture of data-based decision making in business organizations.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 622 - Buyer Behavior Theory

Level: GR Credits: 3.00

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 630 - Global Marketing

Level: GR Credits: 3.00

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 634 - Integrated Mktg Comm Mgmt

Level: GR Credits: 3.00

Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 638 - New Prod Plan Strat & Dev

Level: GR Credits: 3.00

Examines the process of strategic planning for marketing innovation and development of new products in a dynamic business environment. Integrates concepts and techniques from several disciplines to understand new product development.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 646 - Services Marketing

Level: GR Credits: 3.00

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 652 - Mktg Info: Mgmt & Rsrch

Level: GR Credits: 3.00

Examines the current tools available to modern marketing decision makers for information management and applies these tools in realistic situations.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 654 - Corporate Brand & Reputation Management

Level: GR Credits: 3.00

An examination of how business managers can build the reputation of their organizations in order to gain competitive advantage in the market. The course will focus on how companies can enhance their financial value through increased attention to multiple stakeholders.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 922 - Sem-Dev Mktg Thgt & Thry

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG 926 - Seminar Strat Mktg Plann

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
3 years 32 weeks ago

MKTG 932 - Develop Mktg Channel Sys

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
25 weeks 4 days ago

MKTG T680 - Special Topics in MKTG

Level: Credits: 0.5-9.0

Topics decided upon by faculty will vary within the area of study.

n/a

Can be repeated multiple times for credit

n/a
13 weeks 1 day ago

MKTG T980 - Special Topics in MKTG

Level: Credits: 0.5-9.0

Topics decided upon by faculty will vary within the area of study.

n/a

Can be repeated multiple times for credit

n/a
13 weeks 1 day ago

Advising