Marketing

Courses

MKTG 301 - Introduction to Marketing Management

Level: UG Credits: 4.00

Provides a conceptual and applications-oriented framework for marketing decision-making in a dynamic environment. Emphasizes satisfying target customers and achieving organizational objectives through skillful blending of strategies in product development, pricing, promotion, and distribution.

n/a

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 321 - Selling and Sales Management

Level: UG Credits: 4.00

Covers planning, direction, and control of the personal selling activities of an organization, including recruiting, selecting, training, equipping, assigning, routing, supervising, compensating, motivating, leading, and evaluating a sales force.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 322 - Advertising & Integrated Marketing Communicat

Level: UG Credits: 4.00

Examines advertising principles, techniques, technologies, and methods; artistic and creative aspects; psychological appeals; and production. Covers advertising and promotion management, including organization and planning, problems and strategies, media selection and evaluation, and agency-client relationships.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 324 - Mktg Chan & Distrib Sys

Level: UG Credits: 4.00

Examines philosophies, concepts, principles, and methods that must be employed to achieve maximum effectiveness and efficient.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 326 - Marketing Research

Level: UG Credits: 4.00

Applies analytical tools in the investigation of marketing problems. Emphasizes systematic research design, gathering, and interpretation of information for marketing decision-making.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 344 - Professional Personal Selling

Level: UG Credits: 4.00

Prepares students for business-to-business personal selling careers. Uses role-playing and experiential exercises to teach the latest strategies and tactics in prospecting and qualifying, planning sales calls, approaching prospects, making sales presentations, negotiating resistance, confirming and closing "win-win" agreements, and servicing customers to ensure satisfaction.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 347 - New Product Development

Level: UG Credits: 4.00

Analyzes the process of discovering new product opportunities and creating new product ideas that are strategically sound. Covers demand analysis, futuristics, new product strategy, creativity techniques, product evaluation, interacting with research and development departments, and developing a marketing plan.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 348 - Services Marketing

Level: UG Credits: 4.00

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service-oriented industries such as health care, transportation, finance, law, consulting, education, training, tourism, security, entertainment, and hospitality within a global macroenvironment.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 351 - Mktg For Non-Profit Orgs

Level: UG Credits: 4.00

Applies the marketing concepts of product, price, promotion, distribution, and benefit-cost maximization to the exchange relations of non-profit organizations.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 355 - Interactive Marketing

Level: UG Credits: 4.00

Addresses the principles, techniques, and methods of direct, interactive marketing in an era of emerging global technologies. Emphasizes field work, projects, and presentations.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 356 - Consumer Behavior

Level: UG Credits: 4.00

Applies contemporary behavioral science to consumer decision-making, including the relationship between the efforts of business firms in marketing their products and the reactions of ultimate consumers.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 357 - Global Marketing

Level: UG Credits: 4.00

Examines international involvement of companies from exporting to the multinational enterprise stage. Covers the nature of international competition; distribution systems; pricing and credit policies; promotional methods; trade barriers and agreements; and the cultural, political, legal, ethical, and technological barriers.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Cannot enroll if classification is Freshman or Sophomore

1 year 48 weeks ago

MKTG 362 - Brand and Reputation Management

Level: UG Credits: 4.00

The course focuses on the strategic management of product and organization brands, both corporate and non-profit, and how one can build brands that are highly distinguished reputationally to enhance financial value, attract and keep top talent and build relationships with customers, communities, and other key stakeholders.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 364 - Marketing for New Ventures

Level: UG Credits: 4.00

Examines the unique marketing challenges faced by entrepreneurs launching new products and/or services. Topics include: designing new offerings, targeting customer segments, and marketing on a tight budget. The course is designed to be useful for small business owners, managers at large companies, and social entrepreneurs.

MKTG 301 [Min Grade: D]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 380 - Seminar in Marketing Strategy

Level: UG Credits: 4.00

Builds upon marketing concepts learned in other courses and presents an integrated approach to marketing strategy. Uses a number of real-life cases and requires students to work in groups and make project presentations.

MKTG 301 [Min Grade: C-]

Not repeatable for credit

Can enroll if classification is Senior.

1 year 48 weeks ago

MKTG 601 - Marketing Strategy & Planning

Level: GR Credits: 3.00

Emphasizes application of strategic planning in marketing to achieve competitive advantage. Examines the role of strategic planning in developing effective marketing programs that enhance the overall performance of the firm.

BUSN 502 [Min Grade: C] or (BUSN 507 [Min Grade: C] and BUSN 508 [Min Grade: C])

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 622 - Buyer Behavior Theory

Level: GR Credits: 3.00

Provides an interdisciplinary study of the theories and research of buyer behavior. Draws on concepts from marketing, anthropology, psychology, sociology, and economics and their application for marketing managers seeking insights into the consumer decision-making process.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 624 - Channels Distrib Mgmt

Level: GR Credits: 3.00

Applies marketing channel theory and research to the design of channel systems, selection of intermediaries, administration of interorganizational channels, and evaluation of distribution performance.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 630 - Global Marketing

Level: GR Credits: 3.00

Covers concepts, principles, and practices of international marketing management. Studies cross-cultural differences and distribution systems, pricing methods, promotional methods, trade barriers, and current factors influencing international marketing.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 634 - Integrated Mktg Comm Mgmt

Level: GR Credits: 3.00

Takes the marketing manager's viewpoint to examine the management and coordination of all marketing communication to customers and stakeholders. Discusses concepts and strategies in such areas as advertising, sales promotion, personal selling, and public relations.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 638 - New Prod Plan Strat & Dev

Level: GR Credits: 3.00

Examines the process of strategic planning for marketing innovation and development of new products in a dynamic business environment. Integrates concepts and techniques from several disciplines to understand new product development.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 646 - Services Marketing

Level: GR Credits: 3.00

Covers marketing theory, concepts, strategy, and tactics as applied to the unique characteristics and demands of service organizations and manufacturing firms that use service as a competitive advantage. Evaluates marketing strategies of various service industries using case studies to illustrate the links between internal business processes and external customer satisfaction.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 652 - Mktg Info: Mgmt & Rsrch

Level: GR Credits: 3.00

Examines the current tools available to modern marketing decision makers for information management and applies these tools in realistic situations.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 653 - Pharmaceutical Marketing

Level: GR Credits: 3.00

Examines the current and potential future realities for the pharmaceutical industry n the new marketing environment. Students will be challenged to think at not only the marketing level, but also at the organizational systems level.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 654 - Corporate Brand & Reputation Management

Level: GR Credits: 3.00

An examination of how business managers can build the reputation of their organizations in order to gain competitive advantage in the market. The course will focus on how companies can enhance their financial value through increased attention to multiple stakeholders.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 790 - Seminar In Marketing Mgmt

Level: GR Credits: 3.00

Examines current developments and contemporary thought in marketing. Requires an in-depth analysis of a special marketing area selected by the student, and oral and written reports of graduate quality.

MKTG 601 [Min Grade: C]

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 922 - Sem-Dev Mktg Thgt & Thry

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 926 - Seminar Strat Mktg Plann

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 932 - Develop Mktg Channel Sys

Level: GR Credits: 3.00

n/a

Not repeatable for credit

n/a
1 year 48 weeks ago

MKTG 940 - Multivariate II

Level: GR Credits: 3.00

This course is designed to help student researchers enhance their data analysis skills by developing a conceptual understanding of the most widely used multivariate techniques.

STAT 924 [Min Grade: C]

Not repeatable for credit

Can enroll if program is PHD.

1 year 48 weeks ago

Advising