Marketing

Education

BS Business Administration - Temple University 1966
MBA Marketing - Temple University 1968
Ph.D. Marketing - Temple University 1974

Selected Works

Articles

Dimitrova, Boryana, and Rosenbloom, Bert, Retailer Brand Image Building: Evidence from Two European Retailers. Journal of Euromarketing 23 (Jun 2014): 124-143.

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, Does the Degree of Retailer International Involvement Affect Retailer Performance?. International Review of Retail Distribution and Consumer Research 24 (Jul 2014): 243-277.

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina Larsen, Globalization and Consumer Store Choice in Central and Eastern European Transition Economies. Jouranl of Euromarketing 22 (Fall 2013): 4-25.

Rosenbloom, Bert, Functions and Institutions: The Roots and the Future of Marketing Channels. Journal of Marketing Channels 20 (Jul 2013): 191-203.

Jiang, Pingjun, and Rosenbloom, Bert, Consumer Knowledge and External Pre-Purchase Information Search: A Meta-Analysis of the Evidence. Research in Consumer Behavior Vol 15 (Year 2013): 353-389.

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing the Twenty-First Century Sales Froce. Psychology & Marketing 29 (Jun 2012): 434-444.

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing the 21st Century Sales Force. Psychology & Marketing 29 (Jun 2012): 434-444.

Rosenbloom, Bert, and Dimitrova, Boryana, The Marketing Mix Paradigm and the Dixonian Systems Perspective of Marketing. Journal of Historical Research in Marketing 3 (Feb 2011): 53-66.

Dimitrova, Boryana, and Rosenbloom, Bert, Standardization Versus Adaptation in Global Markets: Is Channel Strategy Different?. Journal of Marketing Channels 17 (Apr 2010): 157-176.

Rosenbloom, Bert, Six Classic Distribution Paradigms: Implications for Global Marketing Channel Strategy. Symphonya Review 2 (Apr 2010): 1-11.

Smith, Brent, Larsen Andras, Trina, Rosenbloom, Bert, and Andras, Trina, Understanding Cultural Frames in the Multicultural Sales Organization: Prospects and Problems for the Sales Manager. Journal of Transnational Management 14 (Fall 2009): 277-291.

Rosenbloom, Bert, and Larsen, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Fall 2008):

Rosenbloom, Bert, The Wholesaler’s Role in the Marketing Channel: Disintermediation vs. Reintermediation.. International Review of Retail, Distribution and Consumer Research 17 (Sep 2007): 327-339.

Rosenbloom, Bert, Multi Channel Strategy in Business-to-Business Markets: Prospects and Problems. Industrial Marketing Management 36 (Jan 2007): 4-9.

Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences on U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Year 2006): 156-165.

Jiang, Pingjun, and Rosenbloom, Bert, Customer Intention to Return Online: Price Perception, Attribute-Level Performance and Satisfaction Unfolding Over Time.. European Journal of Marketing 39 (Jan 2005): 150-174.

Books

Rosenbloom, Bert, Marketing Channel: Management View 8th International edition. Mason. Ohio: South-Western, (2013):

Rosenbloom, Bert, Marketing Channels: A Management View, 8th edition. New York: Thomson/Southwestern, (2012):

Rosenbloom, Bert, Marketing Channels: A Management View 7th ed.. .: International Thomson Press, (2004):

Rosenbloom, Bert, Marketing Channels: A Management View, 7th Edition. (2003):

Rosenbloom, Bert, Marketing Channels: A Management View 6th Edition. (1999):

Cases

Rosenbloom, Bert, “JC Penney: Facebook as a Marketing Channel.” Marketing Channels: A Management View 8th edition, Mason, Ohio: Thomson/Southwestern, (Forthcoming)

Rosenbloom, Bert, “Nespresso: Direct Channel Strategy and Brand Equity.” Marketing Channels: A Management View 8th edition, Mason, Ohio: Thomson/Southwestern, (Forthcoming)

Rosenbloom, Bert, “Best Buy: Dealing With Intertype Competition.” MARKETING CHANNELS: A MANAGEMENT VIEW 8th EDITION, MASON, OHIO: THOMSON/SOUTHWESTERN, (2012):

Rosenbloom, Bert, “Grainger: The Wholesaler’s Role In 21st Century Marketing Channels.” MARKETING CHANNELS: A MANAGEMENT VIEW 8thEDITION, MASON, OHIO: THOMSON/SOUTHWESTERN, (2012):

Rosenbloom, Bert, “Apple Computer Corp..” Marketing Channels: A Management View, 7th edition, Mason, Ohio: Thomson/Southwestern, (2004): 2.

Rosenbloom, Bert, “Innovative Toys.” Marketing Channels: A Management View, 7th edition, Mason, Ohio: Thomson/Southwestern, (2004): 7.

Rosenbloom, Bert, “The Grateful Dead.” Marketing Channels: A Management View, 5th ed., Fort Worth: Dryden Press/Harcourt Brace, (1995):

Presented Research

Rosenbloom, Bert, The Emergence and Evolution of Disruptive Institutions: Theortical Inferences from the Early Marketing Luterature, EBHA 2013: Uppsala, Sweden, (Aug 2013):

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Association Educators Conference 2013: Boston, MA, (Aug 2013):

Rosenbloom, Bert, Marketing Institutions: A Core Focus of the Founding Fathers of Marketing (1912-1925), Academy of Marketing Science Annucal Conference: New Orleans, LA, (Jul 2012):

Dimitrova, Boryana, Rosenbloom, Bert, and Larsen Andras, Trina, Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies, International Management Development Association 20th World Business Congress: Poznan Poland, (Jul 2011):

Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers: Creating Cross Cultural Channel Flows in International B2B Markets, 2010 AMS Cultural Perspectives in Marketing Conference, IESEG: Lille, France, (Jul 2010):

Rosenbloom, Bert, and Larsen Andras, Trina, The Wholesaler’s Role in Global Distribution, 2009 AMS World Marketing Conference: Oslo, Norway, (Jul 2009):

Smith, Brent, Rosenbloom, Bert, and Larsen Andras, Trina, Leadership Styles in Channels of Distribution: …, (May 2009):

Rosenbloom, Bert, Classic and Contemporary Distribution Channel Paradigms: Implications for Multi-Channel Strategy and Structure, Seminar to Facult and Graduate Students, Unviersity of Ryukyus, Okinawa, Japan: Okinawa, Japan, (Mar 2008):

Rosenbloom, Bert, and Larsen, Trina, The Wholesalers Role in Global Marketing, International Conference on Global Business Innovation and Development: Rio de Janeiro, Brazil, (Jan 2008):

Rosenbloom, Bert, Marketing Channel Paradigms and the Future of Online vs. Conventional Distribution, Seminar for Faculty and Graduate Students, Trinity College, University of Dublin: Dublin, Ireland, (Oct 2007):

Rosenbloom, Bert, Marketing Channel Paradigms: Implications for Conventional and Online Distribution Strategy and Structure, Seminar for Faculty and Graduate Students, Institute for Retail Studies, University of Stirling, Scotland: Stirling, Scotland, (Oct 2007):

Rosenbloom, Bert, The Whole Truth About Wholesaling, Research Frontiers in Wholesale Distribution: Dublin, Ireland, (Sep 2006):

Proceedings

Dimitrova, Boryana, Rosenbloom, Bert, and Andras, Trina, Core Capabilities and Institutions: How Do Traditional and Modern Grocery Stores Coexist in Transition Economies, Twentieth Annual World Business Congress of the IMDA Apr 2011.

Rosenbloom, Bert, and Jiang, Pingjun, Consumer Knowledge and External Pre-Purcahse Informatino Search: A Meta-Analysis of the Evidence, American Marketing Association Aug 2010. American Marketing Association

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Faulure: A Psychological Contracts Perspective, American Marketing Association Conference 2013 May 2013. American Marketing Association (Aug 2013):

Rosenbloom, Bert, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Chang, Hua, Rosenbloom, Bert, Kwak, Hyokjin, and Zhang, Lingling, Toward a Better Understanding of Customers’ Reactions to Online Service Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Rosenbloom, Bert, Toward a Better Understanding of Customer Reactions to Online Failures: A Psychological Contracts Perspective, American Marketing Assoc. Educators Conference 2013 May 2013. American Marketing Association (Aug 2013):

Dimitrova, Boryana, and Rosenbloom, Bert, “Does the Degree of Global Retail Involvement Affect Retail Performance?.”, AMA Global Marketing SIG 2012 Feb 2012. (Feb 2012):

Dimitrova, Boryana, and Rosenbloom, Bert, Factors Inhibiting the Standardization of Global Channel Strategy, Academy of Marketing Science May 2010. Academy of Marketing Science (May 2010):

Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Adaptive Leadership for Fostering Quality Relationships in Culturally Diverse Sales Organizations, 2009 Academy of Marketing Science Conference Feb 2009. AMS (May 2009):

Rosenbloom, Bert, Intergrating Online and Conventional Distribution Channels: Opportunities and Challenges, Global Business and Technology Assoc. 2006 International Conference Mar 2006. (Mar 2006):

Rosenbloom, Bert, E-Commerce and the Multi-Channel Challenge, Pan-Pacific Conference XXII May 2005. (May 2005):

Professional Experience

Academic-International Journa l of Consumer Marketing Editoral Board Sep 1988 -
Academic-Journal of Transnational Management Editoral Board Sep 1993 -
Academic-Duttweiler Institute of Marketing and Retailing Advisory Board St. Gallen Nov 2000 -
Academic-Journal of Marketing Channels Editoral Board Sep 2001 -
Memberships/Board-RESHARE Corporation Advisory Board Minneapolis MI Apr 2002 -
Academic-Industrial Marketing Management Editoral Board Sep 2002 -
Academic-Psychology & Marketing Editoral Board Aug 2003 -
Memberships/Board-McKee Group Advisory Board Media PA Apr 2006 -
Academic-Trinity College at the University of Dublin Seminar Leader Dublin Ireland Oct 2007 -
Academic-Journal of Marketing Channels Guest Editor Jan 2008 -
Academic-University of Ryukyus Seminar Leader Okinawa Mar 2008 -