Daniel Korschun is an Assistant Professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow.

Dr. Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).

He works with companies to develop innovative CSR practices that generate value for both the company and society.


MBA - L’Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Selected Works


Korschun, Daniel , Bhattacharya, CB and Swain, Scott D. . “Corporate Social Responsibility, Customer Orientation, and Job Performance of Frontline Employees” JOURNAL OF MARKETING 78.3 (May 2014):20-37

Reavey, Brooke , Howley, Michael J. and Korschun, Daniel . “An Exploratory Study of Stalled Relationships Among Art Museum Members” INTERNATIONAL JOURNAL OF NONPROFIT AND VOLUNTARY SECTOR MARKETING 18.2 (May 2013):90-100

Korschun, Daniel and Du, Shuili . “Virtual Corporate Social Responsibility Dialogs: A Framework and Propositions” JOURNAL OF BUSINESS RESEARCH 66.9 (Winter 2012)1494–1504

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “Maximizing ROI from Corporate Responsibility” EUROPEAN FINANCIAL REVIEW . (Jan 2012)

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . “What Really Drives Value in Corporate Responsibility” MCKINSEY QUARTERLY . (Dec 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “How to Co-Create Corporate Responsibility Strategy” ETHICAL CORPORATION .November (Nov 2011)

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “The Next Challenge for Corporate Responsibility” EFMD GLOBAL FOCUS 5.3 (Oct 2011):44-47

Bhattacharya, CB , Korschun, Daniel and Sen, Sankar . “Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives” JOURNAL OF BUSINESS ETHICS 85. (Mar 2009):257-272

Bhatacharya, CB and Korschun, Daniel . “Stakeholder Marketing: Beyond the Four Ps and the Customer” JOURNAL OF PUBLIC POLICY & MARKETING 27.1 (Mar 2008):113-116

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . “Using Corporate Social Responsibility to Win the War for Talent” SLOAN MANAGEMENT REVIEW 49.2 (Jan 2008):37-44

Sen, Sankar , Bhattacharya, CB and Korschun, Daniel . “The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment” JOURNAL OF THE ACADEMY OF MARKETING SCIENCE 34.2 (Spring 2006):158-166

Dong, Weimin , Du, Shuili and Korschun, Daniel . “Conference Summary: Integrating Social Responsibility and Marketing Strategy” MARKETING SCIENCE INSTITUTE RESEARCH REPORTS 2003.4 (Nov 2003)


Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh… Cambridge, U.K.:Cambridge University Press, Nov 2011


Korschun, Daniel . “Channel Design for an Intangible Service” Marketing Channels: A Management View 8th ed. Ed. Bert Rosenbloom. New York:Thomson/Southwestern , Sep 2011. :6


Du, Shuili , Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . “Leveraging Corporate Social Responsibility To Maximize Social Value” Handbook of Persuasion and Social Marketing Ed. David Stewart. Santa Barbara, CA:Praeger Publishers, Jul 2014.

Korschun, Daniel , Bhattacharya, CB and Sen, Sankar . “Stakeholder-Centricity: Managing Sustainability Successfully” Sustainability Management – sustainable and stakeholder-oriented value Ed. Frank Keuper and Fritz Neumann. Germany:-, Jun 2013.


Huang, Yanliu , Knox, George and Korschun, Daniel . Delightful or Dependable: Variability and Customer Relationships Wharton Customer Analytics Initiative : Philadelphia, PA Jun 2014

Korschun, Daniel . Innovation and Corporate Social Responsibility Wharton Social Impact Conference 2012 : Philadelphia, PA Feb 2012

Korschun, Daniel . Enhancing Stakeholder Relationships Through Corporate Social Responsibility Wharton Executive Development Program : Philadelphia, PA Sep 2011

Korschun, Daniel . Discussant: Sustainabilty and the Political / Social Environment 11th Annual Strategy and the Business Environment (SBE) Conference : The Wharton School, Philadelphia, PA May 2011

Bhattacharya, CB , Sen, Sankar and Korschun, Daniel . Leveraging Corporate Responsibility: The Stakeh… UNICEF: The 2011 Fundraising Forum : Athens, Greece, Mar 2011

Korschun, Daniel . The Psychology Behind Stakeholder Reactions to Corporate Social Responsibility Northeastern University Marketing Group Seminar Series : Boston, MA Nov 2010

Korschun, Daniel , Bhattacharya, CB , Sen, Sankar and Swain, Scott . WHEN AND HOW DOES CORPORATE SOCIAL RESPONSIBILITY ENCOURAGE CUSTOMER ORIENTATION? Stakeholder Marketing Symposium : Boston, MA Oct 2008


Korschun, Daniel and Wang, Wenling . Being Different at Making a Difference 2010 Corporate Identity/Associations Research Group Convening Jan 2011 :Apr 2011


Corporate Identity / Associations Research Group International Conference, Co-Chair Sep 08, 2011 - Sep 10, 2011


2013 Finalist: Architech Teaching and Technology Competition (LeBow College of Business)
2013 Winner: Allen Rothwarf University Award for Teaching Excellence (Drexel University)
2013 Grantee: Oxford University Centre for Corporate Reputation (Oxford University-Said Business School)
2013 Fellow, Center for Corporate Governance (2012-present) (LeBow College of Business)
2013 Fellow, Center for Corporate Reputation Management (2008-present) (LeBow College of Business)
2012 Recipient: Emerald’s 2012 Citation of Excellence Awards: top 50 article for impact among articles from 300 journals worldwide (Emerald Publishing Group)
2012 Grantee: Hertz Corporation and WCAI Research Opportunity (Wharton Customer Analytics Initiative)
2012 Recipient: Best Paper Award (2nd) (International Marketing Conference, Calcutta, India)
2012 Grantee: LeBow Center for Corporate Reputation Management (LeBow Center for Corporate Reputation Management)
2012 Winner: LeBow Excellence in Teaching Award (LeBow College of Business)

Areas of Expertise

  • Brand and Corporate Reputation Management
  • Corporate Social Responsibility
  • Internal Marketing
  • Marketing Strategy
  • Relationship Marketing