Marketing

Daniel Korschun is an Assistant Professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow.

Dr. Korschun’s work appears in the Journal of Marketing, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics. He is co-author of the book Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (Cambridge University Press).

He works with companies to develop innovative CSR practices that generate value for both the company and society.

Education

BA Psychology - Brandeis University 1992
MBA - L’Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Selected Works

Articles

Korschun, Daniel, Bhattacharya, CB, and Swain, Scott D., Corporate Social Responsibility, Customer Orientation, and Job Performance of Frontline Employees. Journal of Marketing 78 (May 2014): 20-37.

Reavey, Brooke, Howley, Michael J., and Korschun, Daniel, An Exploratory Study of Stalled Relationships Among Art Museum Members. International Journal of Nonprofit and Voluntary Sector Marketing 18 (May 2013): 90-100.

Korschun, Daniel, and Du, Shuili, Virtual Corporate Social Responsibility Dialogs: A Framework and Propositions. Journal of Business Research 66 (Winter 2012): 1494–1504.

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Maximizing ROI from Corporate Responsibility. European Financial Review (Jan 2012):

Bhattacharya, CB, Korschun, Daniel, and Sen, Sankar, What Really Drives Value in Corporate Responsibility. Mckinsey Quarterly (Dec 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, How to Co-Create Corporate Responsibility Strategy. Ethical Corporation (Nov 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, The Next Challenge for Corporate Responsibility. Efmd Global Focus 5 (Oct 2011): 44-47.

Bhattacharya, CB, Korschun, Daniel, and Sen, Sankar, Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics 85 (Mar 2009): 257-272.

Bhatacharya, CB, and Korschun, Daniel, Stakeholder Marketing: Beyond the Four Ps and the Customer. Journal of Public Policy & Marketing 27 (Mar 2008): 113-116.

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Using Corporate Social Responsibility to Win the War for Talent. Sloan Management Review 49 (Jan 2008): 37-44.

Sen, Sankar, Bhattacharya, CB, and Korschun, Daniel, The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment. Journal of the Academy of Marketing Science 34 (Spring 2006): 158-166.

Dong, Weimin, Du, Shuili, and Korschun, Daniel, Conference Summary: Integrating Social Responsibility and Marketing Strategy. Marketing Science Institute Research Reports 2003 (Nov 2003):

Books

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Leveraging Corporate Responsibility: The Stakeh…. Cambridge, U.K.: Cambridge University Press, (2011):

Cases

Korschun, Daniel, “Channel Design for an Intangible Service.” Marketing Channels: A Management View 8th ed., Ed. Bert Rosenbloom. New York: Thomson/Southwestern, (2011): 6.

Chapters

Du, Shuili, Korschun, Daniel, Bhattacharya, CB, and Sen, Sankar, “Leveraging Corporate Social Responsibility To Maximize Social Value.” Handbook of Persuasion and Social Marketing, Ed. David Stewart. Santa Barbara, CA: Praeger Publishers, (2014):

Korschun, Daniel, Bhattacharya, CB, and Sen, Sankar, “Stakeholder-Centricity: Managing Sustainability Successfully.” Sustainability Management – sustainable and stakeholder-oriented value, Ed. Frank Keuper and Fritz Neumann. Germany: -, (2013):

Presented Research

Huang, Yanliu, Knox, George, and Korschun, Daniel, Delightful or Dependable: Variability and Customer Relationships, Wharton Customer Analytics Initiative: Philadelphia, PA, (Jun 2014):

Korschun, Daniel, Innovation and Corporate Social Responsibility, Wharton Social Impact Conference 2012: Philadelphia, PA, (Feb 2012):

Korschun, Daniel, Enhancing Stakeholder Relationships Through Corporate Social Responsibility, Wharton Executive Development Program: Philadelphia, PA, (Sep 2011):

Korschun, Daniel, Discussant: Sustainabilty and the Political / Social Environment, 11th Annual Strategy and the Business Environment (SBE) Conference: The Wharton School, Philadelphia, PA, (May 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Leveraging Corporate Responsibility: The Stakeh…, UNICEF: The 2011 Fundraising Forum: Athens, Greece, (Mar 2011):

Korschun, Daniel, The Psychology Behind Stakeholder Reactions to Corporate Social Responsibility, Northeastern University Marketing Group Seminar Series: Boston, MA, (Nov 2010):

Korschun, Daniel, Bhattacharya, CB, Sen, Sankar, and Swain, Scott, WHEN AND HOW DOES CORPORATE SOCIAL RESPONSIBILITY ENCOURAGE CUSTOMER ORIENTATION?, Stakeholder Marketing Symposium: Boston, MA, (Oct 2008):

Proceedings

Korschun, Daniel, and Wang, Wenling, Being Different at Making a Difference, 2010 Corporate Identity/Associations Research Group Convening Jan 2011. (Apr 2011):

Awards

2014 Winner: LeBow Award for Research Excellence (2014) (LeBow College of Business)
2013 Winner: Allen Rothwarf University Award for Teaching Excellence (Drexel University)
2013 Grantee: Oxford University Centre for Corporate Reputation (Oxford University-Said Business School)
2013 Fellow, Center for Corporate Governance (2012-present) (LeBow College of Business)
2013 Fellow, Center for Corporate Reputation Management (2008-present) (LeBow College of Business)
2013 Finalist: Architech Teaching and Technology Competition (LeBow College of Business)
2012 Recipient: Emerald’s 2012 Citation of Excellence Awards: top 50 article for impact among articles from 300 journals worldwide (Emerald Publishing Group)
2012 Recipient: Best Paper Award (2nd) (International Marketing Conference, Calcutta, India)
2012 Grantee: Hertz Corporation and WCAI Research Opportunity (Wharton Customer Analytics Initiative)
2012 Grantee: LeBow Center for Corporate Reputation Management (LeBow Center for Corporate Reputation Management)
2012 Winner: LeBow Excellence in Teaching Award (LeBow College of Business)

Areas of Expertise

  • Brand and Corporate Reputation Management
  • Corporate Social Responsibility
  • Internal Marketing
  • Marketing Strategy
  • Relationship Marketing

Media Mentions

An ousted CEO so popular employees are protesting to get his job back

via The Washington Post

Employees of the Market Basket chain of supermarkets rally against the removal of CEO Arthur T. Demoulas. Daniel Korschun, fellow in the LeBow Center for Corporate Reputation Management attended the rally and comments on just how unusual the overwhelming support for a chief executive by rank and file employees is. He is also cited in coverage by the Boston Globe and Los Angeles Times.

Not Just Lip Service: Employees Demand Workplace Volunteering

via Forbes

Research by Daniel Korschun, assistant professor of marketing at Drexel LeBow, supports the idea that “employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.” Korschun’s research is also cited in The Guardian.

High Stakes as Market Basket Board Meets Thursday

via Lowell Sun

Assistant Professor of Marketing Daniel Korschun was quoted about the strife between the directors of Market Basket, a grocery chain, and its employees regarding their popular CEO and the company’s profit-sharing plan.

College News

An ousted CEO so popular employees are protesting to get his job back

via The Washington Post

Employees of the Market Basket chain of supermarkets rally against the removal of CEO Arthur T. Demoulas. Daniel Korschun, fellow in the LeBow Center for Corporate Reputation Management attended the rally and comments on just how unusual the overwhelming support for a chief executive by rank and file employees is. He is also cited in coverage by the Boston Globe and Los Angeles Times.

Not Just Lip Service: Employees Demand Workplace Volunteering

via Forbes

Research by Daniel Korschun, assistant professor of marketing at Drexel LeBow, supports the idea that “employee expectations of the companies they work for are dramatically expanding when it comes to corporate philanthropy.” Korschun’s research is also cited in The Guardian.

High Stakes as Market Basket Board Meets Thursday

via Lowell Sun

Assistant Professor of Marketing Daniel Korschun was quoted about the strife between the directors of Market Basket, a grocery chain, and its employees regarding their popular CEO and the company’s profit-sharing plan.