Daniel Korschun

Daniel Korschun is an Associate Professor of Marketing at Drexel University’s LeBow College of Business and a fellow of both the Center for Corporate Reputation Management and the Center for Corporate Governance at LeBow.

Dr. Korschun works with companies to develop innovative Corporate Social Responsibility (CSR) practices that generate value for both the company and society. Some of these innovative practices are profiled in his first book, Leveraging Corporate Responsibility: The Stakeholder Route to Business and Social Value (co-authored with C.B. Bhattacharya and Sankar Sen, Cambridge University Press).

His work also appears in leading academic journals such the Journal of Marketing, Academy of Management Review, MIT-Sloan Management Review, Journal of the Academy of Marketing Science, Journal of Public Policy & Marketing, Journal of Business Research, and the Journal of Business Ethics.

His latest book, We Are Market Basket (co-authored with Grant Welker, AMACOM), tells the true story of a grassroots movement to reinstate a beloved CEO and save a $4.5 billion supermarket chain.

Find Dr. Korschun @danielkorschun or on LinkedIn.

Education

BA Psychology - Brandeis University 1992
MBA - L’Universita Commerciale Luigi Bocconi Italy 2000
Ph.D. - Boston University 2008

Selected Works

Articles

Korschun, Daniel, Who Owns Market Basket, Really?. Washington Post (Aug 2014):

Korschun, Daniel, Bhattacharya, CB, and Swain, Scott D., Corporate Social Responsibility, Customer Orientation, and Job Performance of Frontline Employees. Journal of Marketing 78 (May 2014): 20-37.

Reavey, Brooke, Howley, Michael J., and Korschun, Daniel, An Exploratory Study of Stalled Relationships Among Art Museum Members. International Journal of Nonprofit and Voluntary Sector Marketing 18 (May 2013): 90-100.

Korschun, Daniel, and Du, Shuili, Virtual Corporate Social Responsibility Dialogs: A Framework and Propositions. Journal of Business Research 66 (Winter 2012): 1494–1504.

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Maximizing ROI from Corporate Responsibility. European Financial Review (Jan 2012):

Bhattacharya, CB, Korschun, Daniel, and Sen, Sankar, What Really Drives Value in Corporate Responsibility. Mckinsey Quarterly (Dec 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, How to Co-Create Corporate Responsibility Strategy. Ethical Corporation (Nov 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, The Next Challenge for Corporate Responsibility. Efmd Global Focus 5 (Oct 2011): 44-47.

Bhattacharya, CB, Korschun, Daniel, and Sen, Sankar, Strengthening Stakeholder-Company Relationships Through Mutually Beneficial Corporate Social Responsibility Initiatives. Journal of Business Ethics 85 (Mar 2009): 257-272.

Bhatacharya, CB, and Korschun, Daniel, Stakeholder Marketing: Beyond the Four Ps and the Customer. Journal of Public Policy & Marketing 27 (Mar 2008): 113-116.

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Using Corporate Social Responsibility to Win the War for Talent. Sloan Management Review 49 (Jan 2008): 37-44.

Sen, Sankar, Bhattacharya, CB, and Korschun, Daniel, The Role of Corporate Social Responsibility in Strengthening Multiple Stakeholder Relationships: A Field Experiment. Journal of the Academy of Marketing Science 34 (Spring 2006): 158-166.

Dong, Weimin, Du, Shuili, and Korschun, Daniel, Conference Summary: Integrating Social Responsibility and Marketing Strategy. Marketing Science Institute Research Reports 2003 (Nov 2003):

Books

Korschun, Daniel, and Welker, Grant, We Are Market Basket: The Story of the Unlikely Grassroots Movement That Saved a Beloved Business. New York, NY: AMACOM, (2015):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Leveraging Corporate Responsibility: The Stakeh…. Cambridge, U.K.: Cambridge University Press, (2011):

Cases

Korschun, Daniel, “Channel Design for an Intangible Service.” Marketing Channels: A Management View 8th ed., Ed. Bert Rosenbloom. New York: Thomson/Southwestern, (2011): 6.

Chapters

Du, Shuili, Korschun, Daniel, Bhattacharya, CB, and Sen, Sankar, “Leveraging Corporate Social Responsibility To Maximize Social Value.” Handbook of Persuasion and Social Marketing, Ed. David Stewart. Santa Barbara, CA: Praeger Publishers, (2014):

Korschun, Daniel, Bhattacharya, CB, and Sen, Sankar, “Stakeholder-Centricity: Managing Sustainability Successfully.” Sustainability Management – sustainable and stakeholder-oriented value, Ed. Frank Keuper and Fritz Neumann. Germany: -, (2013):

Presented Research

Korschun, Daniel, Fresneda, Jorge, and Kothandaraman, Prabakar, CSR as an Adaptive Selling Tool, (May 2015):

Korschun, Daniel, Making Corporate Social Responsibility Work, (May 2015):

Korschun, Daniel, Sirianni, Nancy, Wallace, Craig, Zablah, Alex, Beatty, Sharon, and Gremler, Dwayne, Charting New Directions for Research on Shared Frontline Experences, (Apr 2015):

Korschun, Daniel, Frontline Employees and the Psychological Boundaries of the Firm, Clemson University Distinguished Scholar Series: Clemson University, (Nov 2014):

Korschun, Daniel, Distinctive Corporate Social Responsibility Ass…, ESMT Sustainability Roundtable (European School of Management and Technology): Berlin, Germany, (Nov 2014):

Korschun, Daniel, Boundary Spanning Employees and Relationships w…, Tilburg University Seminar Series: Tilberg, the Netherlands, (Sep 2014):

Korschun, Daniel, Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach, Corporate Identity/Associations Research Group Conference: Amsterdam, Netherlands, (Sep 2014):

Korschun, Daniel, Boundary Spanning Employees and Relationships w…, LUISS Seminar: Rome, Italy, (Sep 2014):

Korschun, Daniel, Boundary Spanning Employees and Relationships w…, La Sapienza: Rome, Italy, (Sep 2014):

Huang, Yanliu, Knox, George, and Korschun, Daniel, Delightful or Dependable: Variability and Customer Relationships, Wharton Customer Analytics Initiative: Philadelphia, PA, (Jun 2014):

Korschun, Daniel, Innovation and Corporate Social Responsibility, Wharton Social Impact Conference 2012: Philadelphia, PA, (Feb 2012):

Korschun, Daniel, Enhancing Stakeholder Relationships Through Corporate Social Responsibility, Wharton Executive Development Program: Philadelphia, PA, (Sep 2011):

Korschun, Daniel, Discussant: Sustainabilty and the Political / Social Environment, 11th Annual Strategy and the Business Environment (SBE) Conference: The Wharton School, Philadelphia, PA, (May 2011):

Bhattacharya, CB, Sen, Sankar, and Korschun, Daniel, Leveraging Corporate Responsibility: The Stakeh…, UNICEF: The 2011 Fundraising Forum: Athens, Greece, (Mar 2011):

Korschun, Daniel, The Psychology Behind Stakeholder Reactions to Corporate Social Responsibility, Northeastern University Marketing Group Seminar Series: Boston, MA, (Nov 2010):

Korschun, Daniel, Bhattacharya, CB, Sen, Sankar, and Swain, Scott, WHEN AND HOW DOES CORPORATE SOCIAL RESPONSIBILITY ENCOURAGE CUSTOMER ORIENTATION?, Stakeholder Marketing Symposium: Boston, MA, (Oct 2008):

Proceedings

Korschun, Daniel, and Wang, Wenling, Being Different at Making a Difference, 2010 Corporate Identity/Associations Research Group Convening Jan 2011. (Apr 2011):

Awards

2014 Winner: LeBow Award for Research Excellence (2014) (LeBow College of Business)
2013 Winner: Allen Rothwarf University Award for Teaching Excellence (Drexel University)
2013 Grantee: Oxford University Centre for Corporate Reputation (Oxford University-Said Business School)
2013 Fellow, Center for Corporate Governance (2012-present) (LeBow College of Business)
2013 Fellow, Center for Corporate Reputation Management (2008-present) (LeBow College of Business)
2013 Finalist: Architech Teaching and Technology Competition (LeBow College of Business)
2012 Recipient: Emerald’s 2012 Citation of Excellence Awards: top 50 article for impact among articles from 300 journals worldwide (Emerald Publishing Group)
2012 Recipient: Best Paper Award (2nd) (International Marketing Conference, Calcutta, India)
2012 Grantee: Hertz Corporation and WCAI Research Opportunity (Wharton Customer Analytics Initiative)
2012 Grantee: LeBow Center for Corporate Reputation Management (LeBow Center for Corporate Reputation Management)
2012 Winner: LeBow Excellence in Teaching Award (LeBow College of Business)

Areas of Expertise

  • Brand and Corporate Reputation Management
  • Corporate Social Responsibility
  • Internal Marketing
  • Marketing Strategy
  • Relationship Marketing

Media Mentions

Book about Market Basket battle is due out in August

via New Hampshire Union Leader

The upcoming release of Drexel LeBow associate professor of marketing Daniel Korschun’s book about the Market Basket uprising is covered in the New Hampshire Union Leader.

Market Basket: One Year Later

via WRKO AM680

LeBow marketing professor Daniel Korschun discusses the turmoil surrounding the ouster of a beloved CEO at the Market Basket grocery chain.

For Blue Bell, a Drastic Move to Recall Ice Cream as Listeria Findings Rose

via New York Times

LeBow marketing professor and Center for Corporate Reputation Management fellow, Daniel Korschun is quoted in a story about the recall of all Blue Bell ice cream due to listeria contamination.

College News

Book about Market Basket battle is due out in August

via New Hampshire Union Leader

The upcoming release of Drexel LeBow associate professor of marketing Daniel Korschun’s book about the Market Basket uprising is covered in the New Hampshire Union Leader.

Market Basket: One Year Later

via WRKO AM680

LeBow marketing professor Daniel Korschun discusses the turmoil surrounding the ouster of a beloved CEO at the Market Basket grocery chain.

For Blue Bell, a Drastic Move to Recall Ice Cream as Listeria Findings Rose

via New York Times

LeBow marketing professor and Center for Corporate Reputation Management fellow, Daniel Korschun is quoted in a story about the recall of all Blue Bell ice cream due to listeria contamination.