Marketing

Education

BE Mechanical Engineering - Delhi University 1985
MBA Marketing and Finance - Indian Institute of Management-Calcutta 1988
Ph.D. Marketing - University of Illinois at Urbana-Champaign 1996

Selected Works

Articles

Feng, Shan, Suri, Rajneesh, and Bell, Monique, Does Classical Music Relieve Math Anxiety? Role of Tempo on Price Computation Avoidance. Psychology & Marketing (Forthcoming)

Xia, Lan, and Suri, Rajneesh, Trading Effort for Money: Consumers’ Cocreation Motivation and the Pricing of Service Options. Journal of Service Research (Forthcoming)

Long-Tolbert, Sylvia, Kohli, Chiranjeev S., and Suri, Rajneesh, Who Pays the Price for Loyalty? The Role of Self-Consciousness. Journal of Product & Brand Management (Forthcoming)

Puccinelli, Nancy, Chandrashekran, Rajesh, grewal, dhruv, and Suri, Rajneesh, Are Men Seduced by Red? The Effect of Red vs. Black Prices on Price Perceptions. Journal of Retailing 89 (Jun 2013): 115-125.

Suri, Rajneesh, Monroe, Kent B., and Koc, Umit, Math Anxiety and its Effects on Consumers’ Preference for Price Promotion Formats. Journal of the Academy of Marketing Science 41 (May 2013): 271-282.

Suri, Rajneesh, and Thakor, Mrugank, “Made in Country” Versus “Made in County”: Effects of Local Manufacturing Origins on Price Perceptions. Psychology & Marketing 30 (Feb 2013): 121-132.

Kohli, Chiranjeev S., Thomas, Sunil, and Suri, Rajneesh, Are You in Good Hands? Slogan Recall: What Really Matters. Journal of Advertising Research 53 (Feb 2013): 31-42.

Chandrashekran, Rajesh, and Suri, Rajneesh, Effects of Gender and Price Knowledge on Offer Evaluation and Channel Transition in Retail and e-Tail Environments. Journal of Product & Brand Management 21 (May 2012): 215-225.

Suri, Rajneesh, Cai, zhen, Monroe, Kent B., and Thakor, Mrugank, Retailers’ Merchandise Organization and Price Perceptions. Journal of Retailing 88 (Mar 2012): 168-79.

Kohli, Chiranjeev S., and Suri, Rajneesh, Price is Right? Guidelines for Pricing to Enhance Profitability. Business Horizons 54 (Nov 2011): 563–573.

Thakor, Mrugank, Suri, Rajneesh, and Saleh, Katayoun, Effects of Service Setting and Other Consumers’ Age on the Service Perceptions of Young Consumers. Journal of Retailing 84 (Jun 2008): 137-149.

Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, Got Slogan? Guidelines for Creating Effective Slogans. Business Horizons 50 (Sep 2007): 415-422.

Suri, Rajneesh, Kohli, Chiranjeev S., and Monroe, Kent B., The Effects of Perceived Scarcity on the Evaluation of Prices. Journal of the Academy of Marketing Science 35 (Mar 2007): 89-100.

Books

Marn, Michael, Roegner, Eric V., Suri, Rajneesh, and Zawada, Craig C., Pricing Advantage Workbook. (2004):

Chapters

Suri, Rajneesh, Swaminathan, Srinivasan, and Monroe, Kent B., “Price Communications in Online and Print Coupons: An Empirical Analysis.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Suri, Rajneesh, Long, Mary, and Monroe, Kent B., “The Impact of the Internet and Consumer Motivation on Evaluation of Prices.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Suri, Rajneesh, “Consumers Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles.” Legends in Marketing: Kent B. Monroe, Ed. Jagdish N Sheth. USA: Sage, (2011):

Kohli, Chiranjeev S., Leuthesser, Lance, and Suri, Rajneesh, “2 + 2 = 5? A Framework for Using Co-Branding to Leverage Your Brand.” Creating Strategic Brand Alliances, Ed. Henrik Uggala. Sweden: Brand Management Publishing Group, (2005): 35-47.

Suri, Rajneesh, and Monroe, Kent B., “Consumers’ Prior Purchase Intentions and Their Evaluation of Savings on Product Bundles.” Optimal Bundling: Market Strategies for Improving Economic Performance, Ed. Ralph Fuerderer, Andreas Hermann & Georg Wuebker. New York: Springer-Verlag, (1999):

Presented Research

Suri, Rajneesh, Feng, Shan, and Bell, Monique, Effects of Classical Music on Avoidance of Pric…, American Marketing Association: Boston, MA, (Aug 2013):

Suri, Rajneesh, and Kohli, Chiranjeev S., Can you Hear Me Now? Antecedents of Slogan Recall, Academy of Marketing Science Conference: Coral Gables, (May 2011):

Suri, Rajneesh, Thakor, Mrugank, and Koc, Umit, Do “Locally Made” Products Affect P…, Association for Consumer Research: Jacksonville, FL, (Oct 2010):

Suri, Rajneesh, Cai, zhen, Monroe, Kent B., and Thakor, Mrugank, Retailers’ Sorting on Price and Brand Names: Effects on Price Perceptions, AMA Summer Conference: Boston, MA, (Aug 2010):

Proceedings

Feng, Shan, and Suri, Rajneesh, Context Effects and Prior Knowledge in Consumers Price and Quality Judgment, Drexel University Pricing Conference Sep 2008. (Sep 2008):

Cai, zhen, and Suri, Rajneesh, The Effects of Multiple Discounts on Consumers Product Judgments, Drexel University Pricing Conference Sep 2008. (Sep 2008):

Awards

2009 2009 Hormel Meritorious Teaching Award (Marketing Management Association)

Areas of Expertise

  • Consumer Behavior
  • Pricing and Promotions

College News

April 9, 2014