MS in Marketing
Dive deep into the world of the contemporary marketer with Drexel LeBow’s industry-focused Master’s of Science in Marketing degree program.
Marketing practices have dramatically shifted with the rise of big data, advanced marketing research areas such as neuromarketing, and the proliferation of digital marketing and social media. In driving marketplace trends, today’s marketers face an empowered consumer with a variety of media at their disposal. In order to respond to these dynamic markets, marketers now require a higher degree of technical capabilities and the Drexel LeBow Master’s of Science in Marketing provides a solid foundation in marketing strategy, research and planning as well as consumer behavior and global marketing.
Why Pursue an MS in Marketing?
The MS in Marketing degree program provides the flexibility for focused training in digital marketing and social media marketing strategies, the psychology of consumer behavior and/or cutting-edge research methodologies and techniques. The MS in Marketing program at our Philadelphia campus is ideal for both marketers looking to broaden their technical skills and make a bigger impact as well as career changers. As part of the Marketing Department, this graduate degree program will emphasize analysis of and critical thinking about complex marketing problems; the development of effective marketing strategies and tactics appropriate to the environmental context and effective promotion utilizing digital and mobile marketing.
Program Details Delivery
- 45 credit master’s program
- Full-time program completion within 15 months
- Part-time program completion in as little as 2 years
Plan of Study and Course Requirements
Refer to the Drexel University Catalog for complete degree requirements and course descriptions.
In addition to a Master of Science degree in business analytics, Drexel LeBow also offers an MBA program with a specialization in marketing for students who are looking for a more generalized business education with a focus in the evolving world of marketing.
If you want to learn more about Drexel Lebow’s Master of Science in Marketing program, you can attend an information session or request additional information. Ready to apply? Use our online application form to get started!