Dive deep into the world of the contemporary marketer with Drexel LeBow’s industry-focused MS in Marketing.
Marketing practices have dramatically shifted with the rise of big data, advanced marketing research areas such as neuromarketing, and the proliferation of digital and social media. In driving marketplace trends, today’s marketers face an empowered consumer with a variety of media at their disposal. In order to respond to these dynamic markets, marketers now require a higher degree of technical capabilities and the Drexel LeBow MS in Marketing provides a solid foundation in marketing strategy, research and planning as well as consumer behavior and global marketing.
The MS in Marketing program provides the flexibility for focused training in digital and social media, the psychology of consumer behavior and/or cutting-edge research methodologies and techniques. The MS in Marketing is ideal for both marketers looking to broaden their technical skills and make a bigger impact as well as career changers. As part of the Marketing Department, the program will emphasize analysis of and critical thinking about complex marketing problems; the development of effective marketing strategies and tactics appropriate to the environmental context and effective promotion utilizing digital and mobile marketing.
The program provides a deep curricular foundation based around a functional core and then allows students to pursue their own path with a highly flexible and innovative curriculum. Students will have the opportunity to develop skills in key areas including:
- Digital Media Management
- Integrated Marketing Campaigns
- Communication Management
- Strategic Planning and Risk Management Tools
- Qualitative and Quantitative Marketing Research Methodologies
- Corporate and Brand Reputation Management
- Customer Analytical Tools
- Marketing Neuroscience