Education

Ph.D., International Business, minors in Marketing and Statistics, University of Texas at Austin (1987)
BBA, Economics, University of Iowa (1982)

Areas of Expertise

International Marketing, Marketing Channels Management, Cross-Cultural Communication.

Selected Publications

(Published under the name Trina Larsen.)

Refereed Articles:
”Wholesalers as Global Marketers” Journal of marketing Channels, forthcoming (with Bert Rosenbloom).

“Consumer Communications, Media Use, and Purchases via the Internet” A Comparative Exploratory Study” Journal of International Consumer Marketing, forthcoming (with Hyokjin Kwak, George M. Zinkham and Yue Pan).

“Revisiting Normative Influences on Impulsive Buying Behavior and An Extension to Compulsive Buying Behavior: A Case from South Korea,” Journal of International Consumer Marketing, 18(3), 2006, 57-80 (with Hyokjin Kwak, George M. Zinkhan and Denise E. DeLorme).

“The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances” Industrial Marketing Management, 35, 2006, 156-65, (With Rajiv Mehta, Bert Rosenbloom and Joseph Ganitsky).

"Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personality Traits in the United States, South Korea, and India," Journal of the Academy of Marketing Science, Vol. 34, 2006, pp: 367-85,, (with Hyokjin Kwak and Anupan Jaju).

"The Effectiveness of Upstream Influence Attempts in High and Low Context Export Marketing Channels," Journal of Marketing Channels, Vol. 11, No. 4, 2004, (with Bert Rosenbloom and Brent Smith).

"Advertising Intensity and R&D Intensity: Differences Across Industries and Their Impact on Firm Performance", International Journal of Business and Economics, Vol. 2, no. 2, 2003, pp: 167-76, (with Srini Srinivasan).

"Communication in International Business-to-Business Marketing Channels: Does Culture Matter?" Industrial Marketing Management, 32(4), 2003, pp. 308-15, (with Bert Rosenbloom)

"Satisfaction with Channel Communication Strategies in High vs. Low Context Cultures," Journal of Business-to-Business Marketing, Vol. 9, No. 1, 2002, pp: 1-25, (with Bert Rosenbloom and Brent Smith).

"Leadership and Cooperation in Marketing Channels: A Comparative Empirical Analysis of the Untied States, Finland, and Poland," International Marketing Review, (with Rajiv Mehta, Bert Rosenbloom, Pia Polsa, and Jolanta Mazur), Vol. 18, No. 6, 2001, pp. 663-66.

"Global Marketing Channels and the Standardization Controversy," Journal of Global Marketing, Vol. 11, no. 1, 1997, pp. 49-64 (with Bert Rosenbloom and Rajiv Mehta).

"The Influence of Leadership Styles on Cooperation in Channels of Distribution," International Journal of Physical Distribution and Logistics Management, Vol. 26, no. 6, 1996, pp. 32-59 (with Rajiv Mehta and Bert Rosenbloom). Reprinted in Management Bibliographies & Reviews, Vol. 22, no. 8, Fall 1996.

"A Functional Approach to International Channel Structure and the Role of Independent Wholesalers," Journal of Marketing Channels, Vol. 2, no. 4, 1993, pp. 65-82 (with Bert Rosenbloom).

"Export Opportunities in a Crumbling Economy: The Soviet Union in 1990," Journal of International Marketing, Vol. 1, no. 4, 1993, pp. 71-90 (with Robert T. Green).

"The Erection of Fortress Europe: Which Industries are Most Vulnerable?? Journal of Euromarketing, Vol. 1, no. 3, 1992, pp. 97-113 (with Robert T. Green).

"How Foreign Firms View Their U.S. Distributors," Industrial Marketing Management, 21, 1992, pp. 93-101 (with Bert Rosenbloom).

"Japanese Trade in International Perspective," International Marketing Review, Vol. 8, no. 5, 1991, pp. 12-26 (with Robert T. Green).

"Changing Patterns of U.S. Trade: 1985-1989," Business Horizons, Nov.-Dec. 1991, pp. 7-13 (with Robert T. Green).

"International Channels of Distribution and the Role of Comparative Marketing Analysis," Journal of Global Marketing, vol. 4, no. 4, 1991, pp. 39-54 (with Bert Rosenbloom).

"Only Retaliation Will Open Up Japan," Harvard Business Review, Nov.-Dec. 1987, pp. 22-28 (with Robert T. Green).

"Environmental Shock and Export Opportunity," International Marketing Review, Winter 1987, pp. 30-41, (with Robert T. Green).

"Sudden Wealth/Sudden Poverty: Implications for Export Opportunities," Columbia Journal of World Business, Winter 1986, pp. 3-12, (with Robert T. Green).

"Evolution Toward Protectionism in the EEC: An Empirical Study," Management International Review, January 1985, pp. 5-16, (with Robert T. Green).

Awards

Phi Eta Sigma Honor Society
Kappa Phi Honor Society

Recipient of the 1991 Drexel University College of Business Administration Faculty Appreciation Award, in recognition of service to the College of Business Administration students, and concern for their education.

The Stanley Hollander Best Paper Award, American Collegiate Retailing Association Annual Meeting, Leuven, Belgium, July 1997 (with Bert Rosenbloom, Rajiv Mehta and Michael Pearson).

Drexel University College of Business Award in recognition of excellent teaching and outstanding service to the College, May 30, 1997.

Professional Experience

Academic:
Drexel University:
Department Head, Marketing Department, June 15, 1997-present.
Professor, (September 2000-present), Associate Professor (September 1992-present), Tenured September 1994, Assistant Professor (June 1988-August 1992.

Professional Activities:
Innovative Marketing, Editorial Board.
International Journal of Business and Economics, Editorial Board.