Open Enrollment Programs

Digital Marketing Certificate

This certificate is designed to help students develop and deploy successful digital marketing strategies. The program, slated to start in January 2018, is designed for working professionals within any industry, in-house and agency marketing leads, employees at small businesses, or anyone considering a career change. This comprehensive and cost-effective certificate in digital marketing equips students with the latest knowledge, trends and skills within this space.

Courses will be taught in small class settings with alternate online sessions to maintain a highly interactive environment.

Program Features

  • Branding
  • Search Engine Optimization
  • Inbound Marketing
  • Paid Digital Media
  • Analytics
  • Wordpress Website Management

Who should attend

Marketers, business owners, business professionals, and others responsible for marketing will get the tools they need to increase sales or the visibility of their company or organization. Those who require additional digital marketing education to better promote their business, advance their career, or to anyone considering a career change to the field of digital marketing will also benefit from the program.

Course Breakdown

Introduction to Digital Marketing (1 session)
Course 1: Introduction to Marketing Theory, Brand Building and Wordpress Website Management (4 sessions)
Course 2: Search Engine Optimization (SEO) - Theory and Applied Strategy (4 sessions)
Course 3: Content Marketing & Funnel Strategy (4 sessions)
Course 4: Digital Paid Media (Search, Social, Display PPC) (4 sessions)
Course 5: Digital Analytics (4 sessions)
Program Wrap-Up (1 session )
Final Presentation: Digital Media Marketing Group Project Presentations (1 session)

Part-time, evening classes
Start date: January 2018
Location: Philadelphia and Online

Cost

$2250 for all 5 courses
$500 per course

Enrollment is open for individual courses or all five courses can be completed in order to earn the Digital Marketing Certificate.