Comcast Business PR/Marketing Case Competition

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Fri., May 9th, 2014 9:00 until 5 PM

Gerri C. LeBow Hall
3220 Market Street
Rm. Gerri C. LeBow Hall Room 408
Philadelphia, PA 19104
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The Comcast Business PR/Marketing Case Competition for undergraduate students is a great opportunity to showcase your skills, work on a practical case with your peers and present your ideas to a panel of esteemed judges. This team competition will require strategic thinking, ethical decision-making, strong leadership and presentation skills.

Individuals will apply to participate and be placed in teams according to competition organizers. We will strive to have four team members on every team with at least one PR major and one marketing major on each team. You must be a sophomore or above to participate. CHANGE: You will receive your team assignment AND the case on April 30.

Teams will compete by analyzing a business case, prepared by the Comcast Business Team, and presenting their solutions to a panel of judges. (Learn more about analyzing a case.) The business case will be sent by email to every participant in advance of the competition on April 30. On May 9, all teams will present their cases at the appointed time 3220 Market Street to make their presentations to the judging panel. Presentations of the winners be be later that day.

The winning team members will receive cash prizes from Comcast Business and have the opportunity to interview with members of the Comcast Business Marketing Team, and Marc Brownstein of the award-winning branding firm, the Brownstein Group, for potential co-op placements.