Johnson & Johnson Marketing Case Competiton

Johnson & Johnson Marketing Strategy Case Competition

Great opportunity to interact with J&J marketers and work on real business issues!

Johnson & Johnson (J&J) has one of the #worldsbest marketing franchises in the CPG industry. They have created iconic brands like Tylenol, Sudafed, Johnson’s Baby, Neutrogena, Listerine, Aveeno and many more!

Each team of 6-8 students will be asked to review the current market position of a baby care brand and design a marketing and communication strategy to grow that brand.

Kickoff: October 22, 2014 Registration Deadline: October 31, 2014 Competition Date: November 14, 2014 (9am- 3:30pm)

Registration Requirements*: • LeBow Undergraduate students must have a GPA of at least a 3.0
(if you are a new Freshman, please write N/A in the GPA field) (if you are a new transfer student to LeBow, please write the GPA from your previous institution in the GPA field) • A current copy of your professional resume • A willingness to gain practical learning experience

*Note: Due to the nature of the competition, participation is limited; not every application will be accepted into the competition *Note: Students can individually apply for the competition and be placed on an open team, or create a team comprised of 6-8 students) *Note: If applying as a team, each team member must list the team name in the application