Business Analytics Speaker Series: Cigna

Our guests this week will be a panel from Cigna, who will be presenting on social media analytics. Cigna’s Social Media Listening Center provides unified support to all Social Media, Marketing, Talent, Customer Experience, Business Continuity, and Customer Service teams both Domestically and Internationally. The team provides analytics, insights, feedback, best practices, approach, and advice. Social Listening supports Cigna’s cultural shift to digital and utilizes tools such as Radian6 and Buddy Media. The panel will also touch upon how the field of social listening came about, how it’s used at Cigna, and the types of actionable insights that can be drawn from it.

Panelists:

Natasha Hepburn, Program Manager, Technology Early Career Development Program Mike Burke ’11, Project Manager, Cigna Global Health Benefits Elzabeth Sheffield, Software Technical Lead and Software Delivery Lead, Cigna Group IT Rob Franchi ’12, Architecture Specialist

Refreshments will be provided.