Business Analytics

Business Anlytics Students

Drexel LeBow’s Business Analytics programs provide a curriculum that covers the entire lifecycle of data analysis. Drexel’s national leadership in experiential learning shapes the curriculum with a focus on the program’s three pillars: statistics, data management, and business modeling.

LeBow is uniquely positioned to address descriptive, diagnostic, predictive, prescriptive and pre-emptive questions across the business analytics lifecycle, from the corporate generation of data through the application and impact on managerial and leadership decision-making and innovation.

What is Business Analytics?

Identifying the business question through:

  • Exploration
  • Hypothesis testing

Developing a solution with modeling techniques from:

  • Decision sciences
  • Finance and economics
  • Behavioral sciences

Using various types of data such as:

  • Structured (numerical, text)
  • Unstructured (visual, audio, social)

Analyzing data with:

  • Quantitative techniques (statistical)
  • Qualitative techniques (ethnographic)

Deriving value in terms of:

  • Insights
  • Information
  • Storytelling

Business Analytics News

Bill Powell of ARI Global Fleet Management Services spoke to LeBow students as part of the Business Analytics Speaker Series, sharing how analytics impact his work.