Marketing

Research

Recent Works

Haaf, Grace, Azevedo, Ines, Morrow, Ross, Feit, Elea M., and Michalek, Jeremy, Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration. Transportation Research (Jan 2016):

Korschun, Daniel, Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach. Academy of Management Review 40 (Oct 2015): 611-629.

Wang, Wenling, and Korschun, Daniel, Spillover of Social Responsibility Associations in a Brand Portfolio. Journal of Product and Brand Management 24 (Sep 2015): 596 - 609.

Helveston, John, Liu, Yi, Feit, Elea M., Fuchs, Erica, Klampfl, Erica, and Michalek, Jeremy, Will Subsidies Drive Electric Vehicle Adoption? Measuring Consumer Preferences in the U.S. and China. Transportation Research 73 (Mar 2015): 96-112.

Song, Lei, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction Across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Spring 2015): 52-61.

Lei, Song, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Jan 2015): 52-61.

Gao, Leilei, Huang, Yanliu, and Simonson, Itamar, The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing 78 (Nov 2014): 143-156.

Draganska, Michaela, HARTMANN, WESLEY, and Stanglein, Gena, Internet vs. TV advertising: A Brand-Building Comparison. Journal of Marketing Research (Oct 2014):

Korschun, Daniel, Who Owns Market Basket, Really?. Washington Post (Aug 2014):

Anderson, Rolph, Swaminathan, Srinivasan, and Mehta, Rajiv, Prospering in Tough Economic Times Through Loyal Customers. International Journal of Management and Economics (Mar 2014):

Howley, Michael J., How We Fall Into Metrics Malpractice. Clinical Leader (May 2014):

Korschun, Daniel, Bhattacharya, CB, and Swain, Scott D., Corporate Social Responsibility, Customer Orientation, and Job Performance of Frontline Employees. Journal of Marketing 78 (May 2014): 20-37.

Anderson, Rolph E., Swaminathan, Srinivasan, and Mehta, Rajiv, Prospering in Tough Economic Times Through Loyal Customers. International Journal of Management and Economics 41 (Spring 2014): 76-91.

Howley, Michael J., The Next Generation of Clinical Trial Performance Metrics. Applied Clinical Trials (Feb 2013):

Howley, Michael J., and Malamis, Peter, High Performing Study Startups. Applied Clinical Trials (Feb 2014):