Marketing

Research

Recent Works

Howley, Michael J., and Malamis, Peter, Site Perspectives on Clinical Trial Quality. Applied Clinical Trials (Forthcoming)

Helveston, John, Feit, Elea M., and Michalek, Jeremy, Pooling Revealed and Stated Preferences in the Presence of Endogeneity. Transportation Research (Forthcoming)

Bhatt, Siddharth, Lee, Jeonggyu, Deutsch, Jonathan, Ayaz, Hasan, Fulton, Benjamin, and Suri, Rajneesh, From Food Waste to Value Added Surplus Products (VASP): Consumer Acceptance of a Novel Food Product Category. Journal of Consumer Behaviour (Forthcoming)

Anderson, Rolph E., Cohen, Alex, Christ, Paul, Mehta, Rajiv, and Dubinsky, Alan, Provenance, Evolution, and Transition of Personal Selling and Sales Management To Strategic Marketing Channel Management. Journal of Marketing Channels (Forthcoming)

Feit, Elea M., Brand Attitudes and Search Engine Queries. Journal of Interactive Marketing 37 (Feb 2017): 105-116.

Kwak, Hyokjin, Puzakova, Marina, and Rocereto, Joseph F., When Brand Anthropomorphism Alters Perceptions of Justice: The Moderating Role of Self-Construal. International Journal of Research in Marketing 34 (Dec 2017): 851-871.

Song, Lei, Weisstein, Fei L., Anderson, Rolph E., Srinivasan, Swaminathan, Wu, Gavin Jiayun, Feng, Shan, and Frank, Kang Tan, The Effects of Expectation Disconfirmations on Customer Outcomes in E-Markets: Impact of National Culture. Journal of Marketing Channels 23 (Nov 2016): 217-229.

Haaf, Grace, Azevedo, Ines, Morrow, Ross, Feit, Elea M., and Michalek, Jeremy, Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration. Transportation Research (Jan 2016):

Korschun, Daniel, Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach. Academy of Management Review 40 (Oct 2015): 611-629.

Wang, Wenling, and Korschun, Daniel, Spillover of Social Responsibility Associations in a Brand Portfolio. Journal of Product and Brand Management 24 (Sep 2015): 596 - 609.

Helveston, John, Liu, Yi, Feit, Elea M., Fuchs, Erica, Klampfl, Erica, and Michalek, Jeremy, Will Subsidies Drive Electric Vehicle Adoption? Measuring Consumer Preferences in the U.S. and China. Transportation Research 73 (Mar 2015): 96-112.

Song, Lei, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction Across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Spring 2015): 52-61.

Lei, Song, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Jan 2015): 52-61.

Gao, Leilei, Huang, Yanliu, and Simonson, Itamar, The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing 78 (Nov 2014): 143-156.

Draganska, Michaela, HARTMANN, WESLEY, and Stanglein, Gena, Internet vs. TV advertising: A Brand-Building Comparison. Journal of Marketing Research (Oct 2014):