Marketing

Research

Recent Works

Zantedeschi, Daniel, Feit, Elea M., and Bradlow, Eric T., Measuring Multi-Channel Advertising Effectiveness. Management Science (Forthcoming)

Srivastava, Prashant, Srinivasan, Mahesh, and Iyer, Karthik NS, Relational Resource Antecedents and Operational Outcome of Supply Chain Collaboration: The Role of Environmental Turbulence. Transportation Journal 54 (Year 2015): 240-274.

Haaf, Grace, Azevedo, Ines, Morrow, Ross, Feit, Elea M., and Michalek, Jeremy, Forecasting light-duty vehicle demand using alternative-specific constants for endogeneity correction versus calibration. Transportation Research (Jan 2016):

Dimitrova, Boryana V., Rosenbloom, Bert, and Andras, Trina Larsen, Do Retail Foreign Direct Investment Restrictions Affect Retail Channel Structure?. Journal of Marketing Channels 22 (Dec 2015): 265-278.

Korschun, Daniel, Boundary Spanning Employees and Relationships with External Stakeholders: A Social Identity Approach. Academy of Management Review 40 (Oct 2015): 611-629.

Wang, Wenling, and Korschun, Daniel, Spillover of Social Responsibility Associations in a Brand Portfolio. Journal of Product and Brand Management 24 (Sep 2015): 596 - 609.

Kwak, Hyokjin, Puzakova, Marina, and Rocereto, Joseph F., Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Price Fairness. Journal of Marketing 79 (Jul 2015): 56-76.

Puzakova, Marina, Kwak, Hyokjin, and Bell, Monique, Beyond Seeing McDonald’s Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands. Journal of Advertising 44 (Summer 2015): 219-231.

Helveston, John, Liu, Yi, Feit, Elea M., Fuchs, Erica, Klampfl, Erica, and Michalek, Jeremy, Will Subsidies Drive Electric Vehicle Adoption? Measuring Consumer Preferences in the U.S. and China. Transportation Research 73 (Mar 2015): 96-112.

Song, Lei, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction Across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Spring 2015): 52-61.

Kohli, Chiranjeev S., Suri, Rajneesh, and Kapoor, Anuj, Will Social Media Kill Branding?. Business Horizons 58 (Feb 2015): 35-44.

Howley, Michael J., The Quality of Clinical Trials. Applied Clinical Trials (Jan 2015):

Lei, Song, Swaminathan, Srinivasan, and Anderson, Rolph E., Differences in Customers’ Online Service Satisfaction across Cultures: The Role of Thinking Style. Journal of Marketing Channels 22 (Jan 2015): 52-61.

Gao, Leilei, Huang, Yanliu, and Simonson, Itamar, The Influence of Initial Possession Level on Consumers’ Adoption of a Collection Goal: A Tipping Point Effect. Journal of Marketing 78 (Nov 2014): 143-156.

Draganska, Michaela, HARTMANN, WESLEY, and Stanglein, Gena, Internet vs. TV advertising: A Brand-Building Comparison. Journal of Marketing Research (Oct 2014):