Today more than ever, the companies and organizations that are paying close attention to their brand and the experience it offers in the marketplace are the ones who are winning wallet share, market share, and customer admiration share.
Stock exchange news startup Cheddar’s unconventional ways work well for Bradley Smith '12, who says working with an organization with such an atypical approach is exactly where he wants to be.
Daniel Korschun, associate professor of marketing and Stephen Cozen Research Scholar in Marketing, received a Fulbright award to conduct research in Italy.
Lotus Barron is busy as a double major in marketing and business analytics, but she takes time twice a year to lead educational discussion sessions with girls from Southwest Philadelphia.
Assistant Professor of Marketing Elea Feit won a $25,000 grant from Adobe's University Marketing Research Awards Program for her research into improving A/B testing methods.
Associate Professor of Marketing Daniel Korschun and co-authors examined how customer and employee pairs influence one another as they form a relationship.
SEPTA's customer service leader, Kim Scott Heinle, MBA '94 spoke with students about the vital role of analytics and social media in meeting customer needs.
