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LeBow News
Marketing
Alison Carroll (Photo by Jay Carroll)

Alison Carroll draws inspiration for her Wonder Valley olive oil and lifestyle brand from the blank canvas of the Mojave Desert she calls home.

Drexel LeBow PhD candidates Alex Cohen and Hoori Rafieian Koopaei have won Teaching Assistant Excellence awards given by Drexel’s Graduate College.

Junior Drexel LeBow marketing major Julie Kimelman was awarded a $5,000 “Philly’s Future” scholarship from Philly Ad Club.

Assistant professor of marketing Elea Feit chaired the annual INFORMS Conference on Business Analytics and Operations Research.

Kyle Babel graduated in 2014 and simultaneously joined his father's real estate company and co-founded a sporting event marketing startup with his brother.

Seventeen lucky Drexel students traveled to Saluzzo, Italy, to present their findings and ideas to a small, family-run olive oil company looking to expand into the international market.

Associate professor of marketing Daniel Korschun reviews three books on his year end reading list.

After building a successful career as a costume designer for a variety of prestigious operas and plays, Emily Riggins wanted to go in a new direction and enrolled in the LeBow MBA.

Words Collection Hindi Jain

LeBow alumna Hindi Jain ’10, an International Business and Marketing major, has launched a Kickstarter campaign for her clothing startup called the Words Collection.

Lawrence Wu ’14 filming kickstarter video for WUJU Hot Sauce

Lawrence Wu '14 saw opportunity in a monotonous hot sauce market. He launched WUJU Hot Sauce with a rapidly fully-funded Kickstarter campaign.

Drawing on her own experiences, LeBow pre-junior Kristen Newman created an app to help users defeat the fear of public speaking.

Research by marketing professor Hyokjin Kwak finds that consumers have an odd reaction to anthropomorphic company mascots.

LeBow senior Robyn Freedman and the StudyTree app team won the Innovation category of the Microsoft U.S. Imagine Cup Finals.

LeBow senior Robyn Freedman and her StudyTree team will compete in the U.S. finals of the Microsoft Imagine Cup, an annual technology competition for college students.

Professor Feit describes her new book's goal of helping marketers learn to use the R programming language to aid data analysis.