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Drexel One-Year MBAs Create Disney Magic

It was a day full of Disney magic at Drexel University’s Creese Student Center as Disney Institute brought their expertise as a worldwide creativity leader to campus. On Friday, September 26, Drexel One-Year MBA (OYMBA) students at LeBow College of Business — together with other professionals from the Greater Philadelphia business community - attended “Team Creativity - Disney Style,” a one-day workshop aimed at increasing an individual’s value to the company by unleashing his creativity in a team environment. In this workshop, they learned how the Disney Company defines creativity and how they incorporate it into their businesses.

Drexel MBAs found that the workshop was built upon concepts covered in classes, provided valuable strategies for improving teamwork and encouraged creative ideas. OYMBA candidate Cosimo Schiavone liked the way the event emphasized strategies for team motivation and brainstorming, while Nicole Gubanich, also from the OYMBA program, thought that “it was great to see some of the techniques and processes great companies like Disney use to generate innovative ideas”.

David Yadgaroff, VP/General Manager of program co-sponsor KYW 1060 Newsradio, said he was pleased with the results of the event. “As a sponsor we’re proud to bring Disney’s unique style of creativity to the Philadelphia business community,” said Yadgaroff.  He said KYW brought their staffers and clients here “to evolve the way we approach creative problem solving.”

Participants agreed that the methods used by Disney Institute’s representatives were fun and innovative. To illustrate teambuilding and leadership, a variety of team-based tasks were assigned, including brain teasers, paper-sculpture building and memorization. The teams had to design their own virtual-themed restaurant, which were brought to life with participants acting out their own commercials. A team of OYMBA students was judged to have the most interesting and creative restaurant and commercial idea, and as the final activity winner, effectively “won” the series of events.

It was great to take a very unusual idea and turn into something actually feasible. The best thing I learned is that no idea should be discarded without at least giving it a chance,” said Tom Murtaugh, a participant on winning team.

At the end of the day the participants not only took the image of Disney’s enchanting characters but also the conviction that everyone is creative, and in the right environment a company can stimulate unusual and innovative ideas.

—By:  Jeffrey Barnes ‘09, Ivelina Vanderbeck ‘09