Lawrence Duke, clinical associate professor of marketing at LeBow College of Business, and his team of students ‑‑ Fan Feng, Moira Garrity, Gerard Roldan, Devon Rose, Sayantika Sikdar, and Nguyen Trang — participated in a marketing research project at the Subaru Cherry Blossom Festival of Greater Philadelphia, held March 5 to April 17 in Fairmount Park.
The students worked with the Japan America Society of Greater Philadelphia (JASGP) by conducting surveys at the festival to determine the demographic profile of the approximately 40,000 festival attendees.
“The group is now analyzing the data and will provide a formal market research report that will provide a good breakdown of the attendees,” says Duke, who is also a distinguished fellow of the Center for Teaching Excellence at LeBow. “This will be helpful for JASGP marketing efforts in increasing sponsor interest, and it will further improve the attractiveness of the Sakura Festival for participants in the future.”
As a result of participating in the consulting project, LeBow College was promoted as a sponsor of Sakura Sunday on April 11, the largest event of the Festival.